Increasing adoption of cloud-based technologies has augmented the demand for rich communication services solution and services across the globe. Rising adoption of rich communication services by small and medium business organizations for mobile content administration is augmenting the growth of the market across the globe. Moreover, the emergence of the 5G cellular network along with the rising investment by mobile network operators in advancing their communication services is further anticipated to propel the market growth in near future.
The global rich communication services market is further analyzed on the basis of geographical regions, including North America, Europe, Asia-Pacific, and Rest of the World. Asia-Pacific contributed the largest share in the global rich communication services market in 2018 and is further projected to retain its position during the forecast period. This is majorly attributed to the presence of large internet consumer base in the region, especially in the emerging economies of the region such as India and China. Moreover, the region comprises key developers and marketers of rich communication services such as Huawei Technologies Co., Ltd., which are offering its services across various enterprises users around the globe.
Some of the players operating in the global rich communication services market include Exomi, Google LLC, Huawei Technologies Co., Ltd., Interop Technologies, Manevir Systems, Inc., Samsung Electronics Co. Ltd., SAP SE, Telefonaktiebolaget LM Ericsson, Verizon Communications Inc., and Vodafone Group. The companies are focused on the development of innovative services for rich communication services market to stay competitive in the global market. Geographical expansion, merger and acquisition, partnerships, collaborations are some of the key strategies adopted by the market players to optimize the business opportunities. For instance, in January 2018, Huawei Technologies Co., Ltd. signed a partnership agreement with Google LLC for RCS messaging. Through this partnership, Huawei is planning to integrate rich native communication and messaging experience, comprising rich media sharing, Wi-Fi, and group chats, in their smartphone.
Research Methodology:
The market study of the global rich communication services market is incorporated by extensive primary and secondary research conducted by a research team at OMR. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.
Secondary Sources Include:
- Financial reports of companies involved in the market
- Whitepapers, research-papers and news blogs
- Company websites and their product catalog
The report is intended for telecom companies, investment companies, government organizations for overall market analysis and competitive analysis. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models delivering insights into the market for better business decisions.
Market Segmentation:
- Global Rich Communication Services Market Research and Analysis by Service Type
- Global Rich Communication Services Market Research and Analysis by Deployment Model
The Report Covers:
- Comprehensive research methodology of the global rich communication services market.
- This report includes a detailed and extensive market overview with key analyst insights.
- An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
- Analysis of regional regulations and other government policies impacting the global rich communication services market.
- Insights about market determinants which are stimulating the global rich communication services market.
- Detailed and extensive market segments with regional distribution of forecast revenues.
- Extensive profiles and recent developments of market players.
