Web Content Management Market
Web Content Management Market Research and Analysis, 2017-2022
The web content management market is expected to grow at a CAGR of 21.01 % during 2017-2022. The software system, comprising a set of tools that provide organizations with a way to manage digital information on website is called Web content management (WCM). Web content management system has become crucial for the growth of a business organization as content marketing has evolved as a crucial element in developing digital marketing campaigns. A WCM system provides large small and medium enterprises with a central interface that facilitates addition of different media and easy editing before the content is finally published. It offers easy customization and flexibility to the business organizations to frame the content. A WCM system can be deployed based on on-premises or cloud, cloud-based platform does not provide customization options to organizations, where an on-premises solution provides business enterprises with an option to manage data security, content, and flexibility. Web content management system enables the business enterprises to expand its global client base by enabling multilingual marketing materials, while protecting their brand image.
With an increasing number of people consuming web content from a variety of sources, such as through blogs and discussion forums and social media, users have become more familiar with informal content style. They interpret and connect well with a two-way dialogue, rather than providing one-way voice of sales and marketing. The challenges faced by the organizations are not limited to publishing contents that adhere to corporate governance, licensing, brand guidelines, and accessibility standards, but are also about providing relevant content in an appropriate style to the consumers. Customer engagement is the key challenge observed by any business enterprise this is the major purpose of companies to adopt web content management system. Due to increasing use of mobile devices by customers for opening bank accounts and renewal of a subscription, shopping, business enterprises need to create a compelling presence to keep their customers engaged with the relevant personalized content.
Geographical insights
Geographically Market Is Divided Into North America, Europe, Asia Pacific And Rest Of The World. North America is having the highest market share owing to the high adoption of digital technology among hospitality industry is helping the market to boost in this region. Furthermore, in this region, especially in the U.S. and Canada, verticals such as healthcare and education are using Web Content Management significantly for marketing and online web management. APAC region is showing the highest growth in the forecasted time period. The increasing advancements in cloud and mobility adoption in this region have encouraged organizations to adopt cloud-based web content management market solutions. In addition, APAC countries are admitting the significance of web content management and are adopting WCM solutions to optimally utilize their web content for enhancing customer relations and loyalty.
Competitive insights
The key players in the global web content management market include Acquia, Adobe Corporation, Clickability, Day Software, Ektron, Emc Corporation, Episerver, Everteam, Fatwire Software, Ibm Corporation, Kofax, Laserfiche, Microsoft Corporation, Onbase, Opentext, Oracle Corporation, Percussion, Sdl Plc, Sitecore Corporation, Unisys and so on partnership, M&A, product launch are the key strategy adopted in The Global Web Content Management Market.
Market segmentation
Global Web Content Management Market Is Segmented On The Basis Of Applications, Products, End Users And Regional Outlook.
1. Web Content Management Market Research And Analysis, By Solution
1.1. Digital Marketing Management
1.2. Web Experience Management
1.3. Digital Asset Management Integration
1.4. Content Analytics
1.5. Mobile And Social Web Content Management
1.6. Web Creation And Edit Tools
1.7. Others (ERP and CRM Integration)
2. Web Content Management Market Research and Analysis, by Deployment Type
2.1. Cloud
2.2. On-Premises
3. Web Content Management Market Research and Analysis, by Industrial Vertical
3.1. Retail And Consumer Goods
3.2. Education
3.3. Healthcare
3.4. Travel And Hospitality
3.5. Banking, Financial Services, And Insurance
3.6. Government
3.7. High-Tech And Telecom
3.8. Media And Entertainment
3.9. Others
4. Global Web Content Management Market Research and Analysis, by Region
4.1. North America
4.2. Europe
4.3. APAC
4.4. ROW
The report covers
- Comprehensive research methodology of global web content management market.
- This report also includes detailed and extensive market overview with key analyst insights.
- Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
- Analysis of regional regulations and other government policies impacting the global web content management market.
- Insights about market determinants which are stimulating the global web content management market.
- Detailed and extensive market segments with regional distribution of forecasted revenues.
- Extensive profiles and recent developments of market players.
1. REPORT SUMMARY
1. RESEARCH METHODS AND TOOLS
1.2. MARKET BREAKDOWN
1.2.1. BY SEGMENTS
1.2.2. BY GEOGRAPHY
1.2.3. BY STAKEHOLDERS
1.2.4. EXCEPTIONS
2. MARKET OVERVIEW AND INSIGHTS
2.1. DEFINITION
2.2. ANALYST INSIGHTS & CURRENT MARKET TRENDS
2.2.1. KEY FINDINGS
2.2.2. RECOMMENDATION
2.2.3. CONCLUSION
2.3. RAW MATERIAL ANALYSIS
2.4. REGULATION
2.4.1.1. UNITED STATES
2.4.1.2. EUROPEAN UNION
2.4.1.3. CHINA
2.4.1.4. INDIA
3. MARKET DETERMINANT
3.1. MOTIVATORS
3.1.1. RISING INTERNET USERS
3.1.2. SEAMLESS MULTI-CHANNEL EXPERIENCE
3.1.3. FLEXIBLE LICENSING
3.1.4. CUSTOMER ENGAGEMENT STRATEGY ADOPTED BY ORGANIZATIONS
3.1.5. RISING DEMAND FOR WEB-BASED MARKETING
3.2. RESTRAINT
3.2.1. COST OF IMPLEMENTATION OF WCM TECHNOLOGY
3.2.2. NETWORK CONNECTIVITY ISSUES
3.2.3. ADMINISTRATION OF USER GENERATED CONTENT
3.2.4. MIGRATION OF CONTENT WITHIN EXISTING SYSTEMS
3.3. OPPORTUNITY
3.3.1. INTEGRATION OF ADVANCE TECHNOLOGIES WITH WCM
3.3.2. INCREASING MARKETING THROUGH CAAS
3.3.3. GROWTH OPPORTUNITY IN EDUCATION SECTOR
3.3.4. INCREASING USAGE OF CMSS
4. MARKET SEGMENTATION
4.1. WEB CONTENT MANAGEMENT, BY SOLUTION
4.1.1. DIGITAL MARKETING MANAGEMENT
4.1.2. WEB EXPERIENCE MANAGEMENT
4.1.3. DIGITAL ASSET MANAGEMENT INTEGRATION
4.1.4. CONTENT ANALYTICS
4.1.5. MOBILE AND SOCIAL WEB CONTENT MANAGEMENT
4.1.6. WEB CREATION AND EDIT TOOLS
4.1.7. OTHERS (ERP AND CRM INTEGRATION)
4.2. WEB CONTENT MANAGEMENT, BY DEPLOYMENT TYPE
4.2.1. CLOUD
4.2.2. ON-PREMISES
4.3. WEB CONTENT MANAGEMENT, BY INDUSTRIAL VERTICAL
4.3.1. RETAIL AND CONSUMER GOODS
4.3.2. EDUCATION
4.3.3. HEALTHCARE
4.3.4. TRAVEL AND HOSPITALITY
4.3.5. BANKING, FINANCIAL SERVICES, AND INSURANCE
4.3.6. GOVERNMENT
4.3.7. HIGH-TECH AND TELECOM
4.3.8. MEDIA AND ENTERTAINMENT
4.3.9. OTHERS
5. COMPETITIVE LANDSCAPE
5.1. KEY STRATEGIES
5.2. KEY COMPANY ANALYSIS
6. REGIONAL ANALYSIS
6.1. NORTH AMERICAN MARKET RESEARCH AND ANALYSIS
6.1.1. UNITED STATES MARKET RESEARCH AND ANALYSIS
6.1.2. CANADA MARKET RESEARCH AND ANALYSIS
6.2. EUROPEAN MARKET RESEARCH AND ANALYSIS
6.2.1. UK MARKET RESEARCH AND ANALYSIS
6.2.2. GERMANY MARKET RESEARCH AND ANALYSIS
6.2.3. SPAIN MARKET RESEARCH AND ANALYSIS
6.2.4. FRANCE MARKET RESEARCH AND ANALYSIS
6.2.5. ITALY MARKET RESEARCH AND ANALYSIS
6.2.6. ROE MARKET RESEARCH AND ANALYSIS
6.3. ASIA PACIFIC MARKET RESEARCH AND ANALYSIS
6.3.1. INDIA MARKET RESEARCH AND ANALYSIS
6.3.2. CHINA MARKET RESEARCH AND ANALYSIS
6.3.3. JAPAN MARKET RESEARCH AND ANALYSIS
6.3.4. ROAPAC MARKET RESEARCH AND ANALYSIS
6.4. REST OF THE WORLD MARKET RESEARCH AND ANALYSIS
7. COMPANY PROFILES
7.1. ACQUIA
7.1.1. INTRODUCTION
7.1.2. ACQUIA PRODUCT PORTFOLIO
7.1.3. ACQUIA RECENT ACTIVITIES
7.2. ADOBE CORPORATION
7.2.1. INTRODUCTION
7.2.2. ADOBE CORPORATION PRODUCT PORTFOLIO
7.2.3. ADOBE CORPORATION RECENT ACTIVITIES
7.3. CLICKABILITY
7.3.1. INTRODUCTION
7.3.2. CLICKABILITY PRODUCT PORTFOLIO
7.3.3. CLICKABILITY RECENT ACTIVITIES
7.4. DAY SOFTWARE
7.4.1. INTRODUCTION
7.4.2. DAY SOFTWARE PRODUCT PORTFOLIO
7.4.3. DAY SOFTWARE RECENT ACTIVITIES
7.5. EKTRON
7.5.1. INTRODUCTION
7.5.2. EKTRON PRODUCT PORTFOLIO
7.5.3. EKTRON RECENT ACTIVITIES
7.6. EMC CORPORATION
7.6.1. INTRODUCTION
7.6.2. EMC CORPORATION PRODUCT PORTFOLIO
7.6.3. EMC CORPORATION RECENT ACTIVITIES
7.7. EPISERVER
7.7.1. INTRODUCTION
7.7.2. EPISERVER PRODUCT PORTFOLIO
7.7.3. EPISERVER RECENT ACTIVITIES
7.8. EVERTEAM
7.8.1. INTRODUCTION
7.8.2. EVERTEAM PRODUCT PORTFOLIO
7.8.3. EVERTEAM RECENT ACTIVITIES
7.9. FATWIRE SOFTWARE
7.9.1. INTRODUCTION
7.9.2. FATWIRE SOFTWARE PRODUCT PORTFOLIO
7.9.3. FATWIRE SOFTWARE RECENT ACTIVITIES
7.10. IBM CORPORATION
7.10.1. INTRODUCTION
7.10.2. IBM CORPORATION PRODUCT PORTFOLIO
7.10.3. IBM CORPORATION RECENT ACTIVITIES
7.11. KOFAX
7.11.1. INTRODUCTION
7.11.2. KOFAX PRODUCT PORTFOLIO
7.11.3. KOFAX RECENT ACTIVITIES
7.12. LASERFICHE
7.12.1. INTRODUCTION
7.12.2. LASERFICHE PRODUCT PORTFOLIO
7.12.3. LASERFICHE RECENT ACTIVITIES
7.13. MICROSOFT CORPORATION
7.13.1. INTRODUCTION
7.13.2. MICROSOFT CORPORATION PRODUCT PORTFOLIO
7.13.3. MICROSOFT CORPORATION RECENT ACTIVITIES
7.14. ONBASE
7.14.1. INTRODUCTION
7.14.2. ONBASE PRODUCT PORTFOLIO
7.14.3. ONBASE RECENT ACTIVITIES
7.15. OPENTEXT
7.15.1. INTRODUCTION
7.15.2. OPENTEXT PRODUCT PORTFOLIO
7.15.3. OPENTEXT RECENT ACTIVITIES
7.16. ORACLE CORPORATION
7.16.1. INTRODUCTION
7.16.2. ORACLE CORPORATION PRODUCT PORTFOLIO
7.16.3. ORACLE CORPORATION RECENT ACTIVITIES
7.17. PERCUSSION
7.17.1. INTRODUCTION
7.17.2. PERCUSSION PRODUCT PORTFOLIO
7.17.3. PERCUSSION RECENT ACTIVITIES
7.18. SDL PLC
7.18.1. INTRODUCTION
7.18.2. SDL PLC PRODUCT PORTFOLIO
7.18.3. SDL PLC RECENT ACTIVITIES
7.19. SITECORE CORPORATION
7.19.1. INTRODUCTION
7.19.2. SITECORE CORPORATION PRODUCT PORTFOLIO
7.19.3. SITECORE CORPORATION RECENT ACTIVITIES
7.20. UNISYS
7.20.1. INTRODUCTION
7.20.2. UNISYS PRODUCT PORTFOLIO
7.20.3. UNISYS RECENT ACTIVITIES
TABLE # 1 GLOBAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS, BY SOLUTION 2015-2022 ($ MILLION)
TABLE # 2 GLOBAL DIGITAL MARKETING MANAGEMENT MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 3 GLOBAL WEB EXPERIENCE MANAGEMENT MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 4 GLOBAL DIGITAL ASSET MANAGEMENT INTEGRATION MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 5 GLOBAL CONTENT ANALYTICS MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 6 GLOBAL MOBILE AND SOCIAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 7 GLOBAL WEB CREATION AND EDIT TOOLS MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 8 GLOBAL OTHERS (ERP AND CRM INTEGRATION) MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 9 GLOBAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS, BY DEPLOYMENT TYPE 2015-2022 ($ MILLION)
TABLE # 10 GLOBAL CLOUD MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 11 GLOBAL ON-PREMISES MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 12 GLOBAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS, BY INDUSTRIAL VERTICAL 2015-2022 ($ MILLION)
TABLE # 13 GLOBAL RETAIL AND CONSUMER GOODS MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 14 GLOBAL EDUCATION MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 15 GLOBAL HEALTHCARE MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 16 GLOBAL TRAVEL AND HOSPITALITY MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 17 GLOBAL BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 18 GLOBAL GOVERNMENT MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 19 GLOBAL HIGH-TECH AND TELECOM MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 20 GLOBAL MEDIA AND ENTERTAINMENT MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 21 GLOBAL OTHERS MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
TABLE # 22 ACQUIA PRODUCT PORTFOLIO
TABLE # 23 ACQUIA RECENT ACTIVITIES
TABLE # 24 ADOBE CORPORATION PRODUCT PORTFOLIO
TABLE # 25 ADOBE CORPORATION RECENT ACTIVITIES
TABLE # 26 CLICKABILITY PRODUCT PORTFOLIO
TABLE # 27 CLICKABILITY RECENT ACTIVITIES
TABLE # 28 DAY SOFTWARE PRODUCT PORTFOLIO
TABLE # 29 DAY SOFTWARE RECENT ACTIVITIES
TABLE # 30 EKTRON PRODUCT PORTFOLIO
TABLE # 31 EKTRON RECENT ACTIVITIES
TABLE # 32 EMC CORPORATION PRODUCT PORTFOLIO
TABLE # 33 EMC CORPORATION RECENT ACTIVITIES
TABLE # 34 EPISERVER PRODUCT PORTFOLIO
TABLE # 35 EPISERVER RECENT ACTIVITIES
TABLE # 36 EVERTEAM PRODUCT PORTFOLIO
TABLE # 37 EVERTEAM RECENT ACTIVITIES
TABLE # 38 FATWIRE SOFTWARE PRODUCT PORTFOLIO
TABLE # 39 FATWIRE SOFTWARE RECENT ACTIVITIES
TABLE # 40 IBM CORPORATION PRODUCT PORTFOLIO
TABLE # 41 IBM CORPORATION RECENT ACTIVITIES
TABLE # 42 KOFAX PRODUCT PORTFOLIO
TABLE # 43 KOFAX RECENT ACTIVITIES
TABLE # 44 LASERFICHE PRODUCT PORTFOLIO
TABLE # 45 LASERFICHE RECENT ACTIVITIES
TABLE # 46 MICROSOFT CORPORATION PRODUCT PORTFOLIO
TABLE # 47 MICROSOFT CORPORATION RECENT ACTIVITIES
TABLE # 48 ONBASE PRODUCT PORTFOLIO
TABLE # 49 ONBASE RECENT ACTIVITIES
TABLE # 50 OPENTEXT PRODUCT PORTFOLIO
TABLE # 51 OPENTEXT RECENT ACTIVITIES
TABLE # 52 ORACLE CORPORATION PRODUCT PORTFOLIO
TABLE # 53 ORACLE CORPORATION RECENT ACTIVITIES
TABLE # 54 PERCUSSION PRODUCT PORTFOLIO
TABLE # 55 PERCUSSION RECENT ACTIVITIES
TABLE # 56 SDL PLC PRODUCT PORTFOLIO
TABLE # 57 SDL PLC RECENT ACTIVITIES
TABLE # 58 SITECORE CORPORATION PRODUCT PORTFOLIO
TABLE # 59 SITECORE CORPORATION RECENT ACTIVITIES
TABLE # 60 UNISYS PRODUCT PORTFOLIO
TABLE # 61 UNISYS RECENT ACTIVITIES
FIGURE # 1 NORTH AMERICAN MARKET RESEARCH AND ANALYSIS
FIGURE # 2 UNITED STATES MARKET RESEARCH AND ANALYSIS
FIGURE # 3 CANADA MARKET RESEARCH AND ANALYSIS
FIGURE # 4 EUROPEAN MARKET RESEARCH AND ANALYSIS
FIGURE # 5 UK MARKET RESEARCH AND ANALYSIS
FIGURE # 6 GERMANY MARKET RESEARCH AND ANALYSIS
FIGURE # 7 SPAIN MARKET RESEARCH AND ANALYSIS
FIGURE # 8 FRANCE MARKET RESEARCH AND ANALYSIS
FIGURE # 9 ITALY MARKET RESEARCH AND ANALYSIS
FIGURE # 10 ROE MARKET RESEARCH AND ANALYSIS
FIGURE # 11 ASIA PACIFIC MARKET RESEARCH AND ANALYSIS
FIGURE # 12 INDIA MARKET RESEARCH AND ANALYSIS
FIGURE # 13 CHINA MARKET RESEARCH AND ANALYSIS
FIGURE # 14 JAPAN MARKET RESEARCH AND ANALYSIS
FIGURE # 15 ROPAC MARKET RESEARCH AND ANALYSIS
FIGURE # 16 REST OF THE WORLD MARKET RESEARCH AND ANALYSIS
