Overview

Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that manufactures sports shoes and sports equipment. The company produces products that include footwear, sports apparel, and golf clubs and balls. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. Adidas sells its products worldwide through its own-branded stores, retail stores, wholesale stores, sporting goods chains, buying groups, department stores, lifestyle retail chains, e-tailers, and franchise stores. It also markets products through an e-commerce platform and mobile shopping apps. The company's business operations span the Americas, Europe, Asia-Pacific, Africa, and the Middle East. Adidas' revenue for 2021 was listed at €21,234 million.