Overview

Harley-Davidson was founded in 1903 and incorporated in 1981. The Company organized its business into three segments: Harley-Davidson Motor Company (HDMC), Livewire, and Harley-Davidson Financial Services (HDFS). HDMC designs, manufactures and sells motorcycles. HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. HDMC conducts business on a global basis, with sales in the United States (U.S.), Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. HDMC's products are sold to retail customers primarily through a network of independent dealers. As of December 31, 2022, the Company’s global workforce was comprised of approximately 6,300 employees, including approximately 5,500, 200, and 600 employees within the HDMC, LiveWire, and HDFS segments, respectively.