Overview

Under Armour was established in 1996 and headquartered in Baltimore, the US. The company’s principal business activities are developing, marketing, and distributing branded performance apparel, footwear, and accessories for men, women, and youth. The company’s product offerings consist of apparel, footwear, and accessories for men, women, and youth. The products are primarily designed for athletic and active occasions, though many of the company’s products can be worn or used on casual occasions. Under Armour’s primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa ("EMEA"), Asia-Pacific, and Latin America. As of March 31, 2023, the company generated revenue of $5.9 billion and had approximately 15,000 teammates worldwide.