The global mass notification market is anticipated to grow at a CAGR of 18% during the forecast period. The mass notification system is used by an organization such as fire and police departments, emergency management organizations, federal, state, and local governments, cities & communities, building owners & building management companies, and others. The increasing need for public safety and security is catalyzing the growth of the global mass notification system industry. Further, the market growth is attributed to the various benefits offered by the mass notification system such as personalized message delivery service, maximizing security, reduced response time, controlling of rumors & misinformation, affordable, and ease to use. However, there are some factors such as data privacy concerns, the dearth of mass notification systems, and single point failure associated with hardware systems that are hampering the market growth.

Impact of COVID-19 Pandemic on Global Mass Notification Market 

The COVID-19 pandemic had a positive impact on the global mass notification market. The rapid adoption of transformation strategies due to COVID-19 has instantly increased the need for online operations of the business, thereby fueling the need for mass notification. Additionally, various facilities are turning to mass notification systems during this COVID-19 pandemic to assist in sending messages that reach all stakeholders with timely updates. Furthermore, it is important to be able to send health and safety alerts and reminders to reduce the risk of spreading the disease as facilities are reopening.

Segmental Outlook 

The global mass notification market is segmented based on deployment, application, and end-user. Based on the deployment, the market is bifurcated into on-premises and hosted. Based on application, the market is segmented into in-building, wide area, and distributed recipient applications. Further, based on verticals, the market is segmented into government & defense, healthcare facilities, educational facilities, corporate sector, and others.

Global Mass Notification Market Share by Application, 2021 (%)

In-Building Segment to Hold a Prominent Share in the Global Mass Notification Market

Based on the application, the in-building segment is expected to grow at a significant rate during the forecast period. The growth of the segment is attributed to the increasing use of mass notification systems in business communication and alerting people. These systems successfully provide critical communications for all types of emergencies in occupancies such as healthcare facilities, educational facilities, corporate campuses, industrial facilities, government buildings, retail stores, warehouses, and restaurants. Further, the distributed recipient application of mass notification is expected to grow at the fastest rate.

Regional Outlook

The global mass notification market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Germany, Italy, Spain, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). North America is anticipated to grow during the forecast period due to the presence of significant market players in the region.

Global Mass Notification Market Growth by Region, 2022-2028

Asia-Pacific Region is Expected to Hold a Prominent Share in the Global Mass Notification Market

The Asia-Pacific region is expected to hold a prominent share in the mass notification market. The major factor driving the growth of the market in the region due to a large consumer base and the increasing number of healthcare & educational facilities are factors that are creating the demand for mass notification systems in the region. Further, Asia-Pacific is at the highest risk of natural disasters and the incidence of disasters would increase the demand for mass notification systems in the region. Asia-Pacific consists of a country, such as India, that witnesses natural calamities such as earthquakes, floods, and tsunamis every year. Moreover, terrorist attacks in the Asia-Pacific region have increased at an alarming rate over the decade, which in turn results in an increased need for mass notification systems in the region.

Market Players Outlook

The major companies serving the global mass notification market include Eaton Corp., IBM Corp., Honeywell International Inc., Motorola Solutions, Inc., and Siemens AG, among others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, geographical expansion, and collaborations to stay competitive in the market. For instance, in May 2019, Eaton Corp. introduced Trellix, an advanced connected lighting platform designed to drive efficient, effective decision-making for building operations.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global mass notification market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.