Asia-Pacific AI in e-commerce market was valued at $2.2 billion in 2024 and is projected to reach $12.0 billion by 2035, growing at a CAGR of 16.8% during the forecast period (2026–2035). The rising government initiatives to support the AI integration and digital transformation in the region are expected to accelerate the growth of the market during the forecast period. The government is providing regulatory support, funding, and infrastructure development to assist businesses in implementing AI-driven solutions.
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- In 2022, Thailand approved its National AI Strategy and Action Plan with goals for ecosystem development and public sector adoption. The plan covered the period 2022–2027.
- In 2021, Vietnam adopted its National AI Strategy, aiming to become an ASEAN AI hub by 2030, with strong emphasis on innovation and digital transformation.
- In 2021, the Philippines launched its AI roadmap and proposed a national strategy in 2025, aiming for inclusive innovation and talent development through 2028.
- In 2020, Bangladesh introduced its National AI Strategy, aiming to integrate AI across public services and strategic sectors.
- In 2020, Indonesia unveiled its National AI Strategy, with a long-term roadmap extending to 2045, targeting health, education, and smart cities.
- In 2019, Australia launched its AI roadmap, followed by the AI Action Plan in 2021 to focus on responsible AI and national capability development.
- In 2019, South Korea initiated its national AI strategy, with major updates and investments announced in 2024, aiming to be a global AI leader by 2027.
- In 2019, Singapore introduced its first National AI Strategy and released NAIS 2.0 in 2023, focusing on public good and global leadership.
- In 2018, India released its first AI strategy via NITI Aayog. Further, expanded it with the IndiaAI Mission, which was approved in 2024, focusing on inclusive and responsible AI.
- In 2017, Japan published its initial AI strategy, revised it in 2019, and again in 2022, emphasizing Society 5.0 and innovation-led governance.
Key Players and Innovations
The major players in the Asia-Pacific AI in e-commerce market include Amazon Web Services, Adobe, Appier, Google, IBM, Jio Haptik, Salesforce, ViSenze, Oracle, Infosys, Yellow.ai, Microsoft, SenseTime, and Tata Consultancy Services, with companies leveraging partnerships, collaborations, mergers, and acquisitions to drive innovation, expand product portfolios, enhance sustainability, improve AI capabilities, and strengthen their market presence, while responding to the growing demand for personalized, efficient, and high-performance e-commerce solutions across retail, logistics, and customer engagement sectors.
Market Coverage
- The market numbers available for 2024-2035
- Base year- 2024
- Forecast period- 2025-2035
- Segment Covered-
- By Device
- By Form
- By Platform
- Competitive Landscape - Amazon Web Services, Inc., Google LLC, IBM Corp., Salesforce, Microsoft, and others.
Key questions addressed by the report.
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Asia-Pacific AI in E-Commerce Market Report Segment
By Component
By Deployment Model
By Application
- Warehouse Automation
- Supply Chain Analysis
- Customer Relationship Management
- Product Recommendation
- Merchandizing
- Fake Review Analysis
- Customer Service
Asia-Pacific AI in E-Commerce Market Report Segment by Region
- China
- Japan
- South Korea
- India
- Australia and New Zealand
- ASEAN Economies
- Rest of Asia-Pacific
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