Rising Demand for Natural and Eco-Friendly Personal Care Ingredients in the Asia-Pacific

Published: Aug 2025

Asia-Pacific personal care ingredients market was valued at $4,652 million in 2024 and is projected to reach 11,158 million by 2035, growing at a CAGR of 8.4% during the forecast period (2025–2035). The Asia-Pacific personal care ingredients market is growing with different consumer segments toward body grooming and well-being urbanization, coupled with the rise of disposable income has encouraged people to invest more in cosmetics, skincare, and haircare. There is increasing focus on creating products from natural and sustainable ingredients, as the demand for green and chemical-free products gains momentum. Furthermore, a young and digitally literate consumer base is driving product innovation and heightening brand diversification on social media.

Browse the full report description of “Asia-Pacific Personal Care Ingredients Market Size, Share & Trends Analysis Report by Ingredients (Rheology Control Agents, Surfactants, Emollients, Conditioning Polymers, Emulsifiers, and Others) and by Application (Hair Care, Oral Care, Skin Care, Cosmetics, and Others), Forecast Period (2025-2035)” at https://www.omrglobal.com/industry-reports/asia-pacific-personal-care-ingredients-market

The Asia-Pacific personal care ingredients market has a wide portfolio of products that allows companies to leverage consumer demands across a variety of consumers, including hair care, skin care, fragrance, and cosmetics products. Companies are supporting their market positions in a diversified and dynamic market by delivering creative, key solutions based on local beauty practices and cultural preferences. Additionally, a desire for premium and nature-inspired forms is driving expansion.

Prominent players such as BASF SE, Croda International Plc, Ashland Global Holdings, Evonik Industries AG, and Clariant AG have a significant presence in the region. These players are investing in sustainable and bio-based ingredient developments to suit changing tastes. For instance, BASF SE delivers natural emollients and actives particularly for skin care and hair care applications in Asian markets. Such strategic development offerings set them apart and improve growth potential in the region.

Key Market Developments

  • In April 2025, BASF is enhancing its portfolio of natural-based ingredients through three new launches that enable even more sustainable personal care products with no compromise on performance: Verdessence Maize, a natural styling polymer; Lamesoft OP Plus, a dispersion wax opacifier; and Dehyton PK45 GA/RA, a Rainforest Alliance Certified coconut oil betaine.
  • In February 2025, Jaka Biotech launched its Erythcalm SC skin care ingredient, and Croda launched Sphingo'Hair Drypure, a fermentation-derived ceramide to support scalp and hair barrier structures. Its successful launch demonstrates JAKA’s breakthroughs in product technology innovation and the enhancement of its global supply chain capabilities.  It is a natural, oil-soluble active ingredient that can quickly relieve skin redness, repair the skin barrier, and brighten the complexion.

Market Coverage

The market number available for – 2024-2035

Base year- 2024

Forecast period- 2025-2035

Segment Covered- 

o By Ingredients

o By Application 

Competitive Landscape - Ashland Inc., Clariant AG, Croda International Plc, Evonik Industries AG, and Symrise AG, among others.

Key questions addressed by the report.

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • Who is the leader in the market?
  • How are players addressing challenges to sustain growth?
  • Where is the investment opportunity?

Asia-Pacific Personal Care Ingredients Market Report Segment

By Ingredients

  • Rheology Control Agents
  • Surfactants
  • Emollients
  • Active Ingredients
  • Emulsifiers
  • Others (UV Filters and Pearlizers, and Opacifiers)

By Application

  • Hair Care 
  • Oral Care 
  • Skin Care 
  • Cosmetics
  • Others (Fragrances and Toiletries)

Asia-Pacific Personal Care Ingredients Market Report Segment by Region

Asia-Pacific 

China

Japan

South Korea

India

Australia & New Zealand 

ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And others)

Rest of Asia-Pacific 


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