Asia Pacific Travel and Tourism Market to Reach $1,848.7 Billion by 2035

Asia Pacific travel and tourism market was valued at $985.0 billion in 2025 and is projected to reach $    1,848.7 billion by 2035, growing at a CAGR of 6.6% during 2026–2035. The market is witnessing steady expansion driven by rising disposable income, increasing regional mobility, and strong government support for tourism development across key economies. A major macro driver fueling growth is the strong recovery in domestic and international travel demand across the Asia Pacific. According to the Ministry of Tourism, Government of India, domestic tourist visits surpassed 1.7 billion in 2023, while foreign tourist arrivals exceeded 9.2 million, highlighting a significant rebound in travel activity. Similarly, data from the Japan National Tourism Organization (JNTO) indicates that Japan recorded over 25 million international visitors in 2023, supported by relaxed visa policies and targeted promotional campaigns. Infrastructure development is further accelerating market growth, particularly in transportation segments such as air, rail, and road travel. Governments across China, India, and Southeast Asia are investing heavily in airport expansions, high-speed rail networks, and highway connectivity, which directly enhance tourism accessibility and support growth across accommodation segments, including hotels, resorts, and serviced apartments.

Browse the full report description of “Asia Pacific Travel and Tourism Market Size, Share & Trends Analysis Report, By Travel Type (Domestic Tourism, International Inbound Tourism, International Outbound Tourism), By Purpose of Visit (Leisure & Holiday Travel, Business Travel, Visiting Friends & Relatives, Medical Tourism, Religious Tourism, Education Travel), By Transportation Mode (Air, Rail, Road, Water), By Accommodation Type (Hotels, Vacation Rentals, Hostels, Resorts, Serviced Apartments), Forecast Period (2026–2035)” at https://www.omrglobal.com/industry-reports/asia-pacific-travel-and-tourism-market

Recent policy initiatives between 2024 and 2026 have played a critical role in boosting the market. In 2024, the Government of India expanded the “Dekho Apna Desh” campaign, promoting domestic tourism and regional travel circuits. Additionally, the Union Budget 2025 allocated funds for developing tourism infrastructure across key destinations. Thailand also introduced visa-free entry for multiple countries in 2024, significantly increasing inbound tourism and strengthening the hospitality sector. These developments are positively impacting various segments, including leisure and holiday travel, business travel, and visiting friends and relatives (VFR). Moreover, emerging segments such as medical tourism and wellness travel are gaining traction, particularly in India, Thailand, and Singapore.

Recent Developments

• In February 2026, Boeing announced that its Boeing 777-9 flight simulators received initial qualification from the Federal Aviation Administration and European Union Aviation Safety Agency. This approval enables progress toward regulator-approved pilot training programs.
  Developed with CAE, the simulators replicate advanced aircraft systems.
  The milestone supports pilot readiness and the upcoming entry into service of the 777-9.

• In February 2026, Embraer announced that the first C-390 Millennium for the Republic of Korea Air Force had reached the final assembly stage. The aircraft will proceed to production flights and system integration. This milestone marks Embraer’s first Millennium customer in Asia.
  It reflects strong production progress and growing global demand for the C-390 platform.

Market Coverage

• The market number available for – 2025-2035
• Base year- 2025
• Forecast period- 2026-2035
• Segment Covered-
  • By Type
  • By Quality
  • By Application
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape: Airbus SE, Boeing, COMAC, Embraer, CRRC, among others.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Asia Pacific Travel And Tourism Market Report Segment

By Travel Type

• Domestic Tourism
• International Inbound Tourism
• International Outbound Tourism

By Purpose of Visit

• Leisure & Holiday Travel
• Business Travel
• Visiting Friends & Relatives
• Medical Tourism
• Religious/Pilgrimage Tourism
• Education & Study Travel

By Transportation Mode

• Air Transport
• Rail Transport
• Road Transport
• Water Transport (Cruises, Ferries)

By Accommodation Type

• Hotels (Luxury, Mid-scale, Budget)
• Vacation Rentals (Homestays, Airbnb-type)
• Hostels
• Resorts
• Serviced Apartments

Asia Pacific Travel And Tourism Market Report Segment by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Russia
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Australia and New Zealand
• ASEAN Economies
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa

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