Analytics as a Service Market to Reach $68.3 Billion by 2035

Analytics as a service market was valued at $13.1 billion in 2025 and is projected to reach $68.3 billion by 2035, expanding at a CAGR of 18.0% from 2026 to 2035. Market expansion is being supported by increasing enterprise adoption of cloud computing, data analytics, artificial intelligence, and digital business applications. According to Eurostat, 52.7% of EU enterprises used paid cloud computing services in 2025, an increase of 7.4 percentage points from 2023. Cloud services provide access to software, computing power, and storage through internet-based infrastructure, creating an expanding environment for cloud-delivered analytics solutions.

Browse the full report description of “Analytics as a Service Market Size, Share & Trends Analysis Report, By Component (Solutions, Services), By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), By Organization Size (Large Enterprises, SMEs), By Industry Vertical (BFSI, IT & Telecommunications, Retail & E-commerce, Healthcare & Life Sciences, Manufacturing, Government & Public Sector, Energy & Utilities, Media & Entertainment, Transportation & Logistics, Others), Forecast Period (2026-2035)” at https://www.omrglobal.com/industry-reports/analytics-as-a-service-market

The expansion of digital connectivity is also increasing the volume of data available for analytical applications. The International Telecommunication Union reported that approximately 6.0 billion people, or 74% of the world's population, were using the Internet in 2025, compared with 5.8 billion in 2024. The increasing use of connected digital services across enterprises and consumers generates data that can be processed through business intelligence, predictive analytics, reporting, and AI-enabled analytical applications.

Public Cloud Segment to Expand Analytics as a Service Adoption

Public cloud is supported by the increasing use of externally hosted computing and software services among enterprises. Eurostat reported that 52.7% of EU enterprises used paid cloud computing services in 2025, up from 45.3% in 2023. Among enterprises using paid cloud services, 96.4% used cloud Software as a Service (SaaS), while 77.3% used cloud Infrastructure as a Service (IaaS) and 26.1% used cloud Platform as a Service (PaaS). These adoption levels provide an established cloud environment for delivering analytics applications and data-processing capabilities.

Cloud adoption is also closely associated with enterprise use of analytics and business intelligence applications. Eurostat reported that 33.0% of EU enterprises performed data analytics using their own employees in 2025, with the proportion reaching 78.8% among large enterprises and 27.9% among small enterprises. In addition, 53% of EU enterprises used specialised e-business software such as ERP, CRM, or BI in 2025, while BI software usage ranged from 11% among small enterprises to 69% among large enterprises. These statistics indicate continued enterprise use of cloud-enabled software and analytical applications across different business sizes.

Recent Developments

• In April 2025, Salesforce announced Tableau Next, an agentic analytics platform that enables natural-language data queries, automated data preparation, visualization generation, and AI-driven insights. Built on the Salesforce Platform and integrated with Data Cloud and Agentforce, Tableau Next expands cloud-based analytics capabilities across enterprise dashboards, reports, and applications.

• In January 2025, Qlik introduced Data Flow within Qlik Cloud Analytics, adding visual, no-code capabilities for combining, cleaning, and shaping datasets for analytics and AI applications. The drag-and-drop functionality reduces reliance on scripting and integrates data preparation with Qlik Cloud Analytics, enabling users to create AI-ready datasets and transition from data preparation to analytics and visualization within a cloud-based environment.

Market Coverage

• The market number available for – 2025-2035
• Base year- 2025
• Forecast period- 2026-2035
• Segment Covered-
• By Component
• By Deployment Model
• By Organization Size
• By Industry Vertical
• Regions Covered-
• North America
• Europe
• Asia-Pacific
• Rest of the World
• Competitive Landscape – Microsoft Corporation, Salesforce, Inc., Amazon Web Services, Inc., Oracle Corporation, and SAP SE, among others.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Analytics as a Service Market Report Segment

By Component

• Solutions
• Services

By Deployment Model

• Public Cloud
• Private Cloud
• Hybrid Cloud

By Organization Size

• Large Enterprises
• Small and Medium Enterprises (SMEs)

By Industry Vertical

• BFSI
• IT & Telecommunications
• Retail & E-commerce
• Healthcare & Life Sciences
• Manufacturing
• Government & Public Sector
• Energy & Utilities
• Media & Entertainment
• Transportation & Logistics
• Others

Analytics as a Service Market Report Segment by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Russia
• Rest of Europe

Asia-Pacific

• India
• China
• Japan
• South Korea
• Australia and New Zealand
• ASEAN Economies
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa

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