The Growing Adoption of Business Analytics Tools is Accelerating the Global Business Analytics Market

Published: Aug 2022

The global business analytics market is anticipated to grow at a CAGR of 10.1% during the forecast period. Business analytics tool includes a variety of application software that captures quantitative and qualitative data to enable smarter decision-making. Most companies leverage business analytics software to know a holistic overview of key insights of their companies which aids to improve efficiency, productivity, and profitability. Thus, the increasing adoption of business analytics software is accelerating market growth. 

Browse the full report description of “Business Analytics Market Size, Share & Trends Analysis Report by Component (Software and Services), by Deployment (Cloud-Based and On-Premises), by Application (Customer Analytics, Supply Chain Analytics, Marketing Analytics, Pricing Analytics, Risk & Credit Analytics, and Others), and by End-Users (BFSI, Government, Retail, Healthcare, Media & Entertainment, IT & Telecom, and Others) Forecast Period (2022-2028)” at https://www.omrglobal.com/industry-reports/business-analytics-market

Furthermore, the growing requirement for customer analytics coupled with increasing big data trends due to changing customer demand and changing business environment is pushing business analytics players to come up with an innovation that is supporting the market growth during the forecast period. For instance, in November 2021, Oracle announced a new cloud analytics solution that gives insights to supply chain & manufacturing customers such as the need to detect, understand, and resolve issues faster throughout the supply chain. Oracle business cloud analytics delivers pre-built metrics and dashboards that are ready to use from day one and leverages machine learning to help businesses and supply chain leaders control costs, reduce risks, ensure customer satisfaction, and drive revenue. 

In December 2020, Oracle extended the availability of a cloud-based MySQL database service with a new analytics engine that can perform transaction processing and business analysis tasks within the same database system. The software offers a high-performance, lower-cost alternative to competing systems such as the AWS RDS database and Redshift cloud data warehouse, Google Cloud SQL, and Microsoft Azure SQL Database. The MySQL database is widely used for online transaction processing (OLTP) applications, managing data generated by retail, financial, and other operational applications. Thus, the launch of new offerings in the business analytics market is further propelling the market growth during the forecast period.  

Market Coverage

The market number available for – 2021-2028

Base year- 2021

Forecast period- 2022-2028

Segment Covered- 

o By Component

o By Deployment

o By Application

o By End-Users

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- including Adobe Inc., Domo, Inc., Google LLC, IBM Corp., Infor, MicroStrategy Inc., and others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How players are addressing challenges to sustain growth?

Where is the investment opportunity?

Global Business Analytics Market Report Segment

By Component

  • Software
  • Services 

By Deployment 

  • Cloud 
  • On-Premise 

By Application  

  • Customer Analytics
  • Supply Chain Analytics 
  • Marketing Analytics
  • Pricing Analytics
  • Risk and Credit Analytics
  • Others 

By End-Users 

  • BFSI
  • Government 
  • Retail 
  • Healthcare
  • Media & Entertainment 
  • IT & Telecom 
  • Others 

Global Business Analytics Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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