Increasing Data Generation to Promote the Dark Analytics Market

Published: Feb 2024

Global dark analytics market is anticipated to grow at a significant CAGR of 23.2% during the forecast period (2024-2031). Globally, the data has been generated at a very high rate due to growing internet connectivity. The rising integration of IoT in smart cities, smart transportation, smart healthcare, and smart energy has created huge data. This data can be used to extract useful information such as consumer behavior in retail outlets, real-time marketing analysis, on-time control response in complex autonomous systems, and sensor-driven decision analytics. According to Cisco’s Global Cloud Index study, IOT generated 600 Zettabytes (ZB) of data in 2020. About 90.0% of the data generated was in an unstructured format. These unstructured data contain important information that can support organizations in planning and organizing future operations. 

Browse the full report description of “Dark Analytics Market Size, Share & Trends Analysis Report by Type of Analytics (Predictive Dark Analytics, Prescriptive Dark Analytics, Descriptive Dark Analytics) by End-User (BFSI, Healthcare, Government, IT & Telecom, Retail & E-Commerce, Other (Media & Entertainment)) Forecast Period (2024-2031)” at https://www.omrglobal.com/industry-reports/dark-analytics-market

Additionally, in 2022, Ocient polled 500 IT managers to find out what they thought about data analytics. 62.0% agreed that data analysis is essential for business planning and company strategy. Around 64.0% of these already use hyperscale datasets to draw insights and use them in decision-making. 78.0% of this group realized faster data analytics generates higher revenue. The data should be analyzed quickly to stay ahead of the competition and adapt to changing market needs. This survey shows the need for dark analytics to stay ahead in the present competitive world.

Market Coverage

The market number available for – 2023-2031

Base year- 2023

Forecast period- 2024-2031

Segment Covered- 

o By Type of Analytics

o By End-User

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- IBM Corp., SAP SE, Microsoft Corp., SAS Institute Inc., and Amazon Web Services Inc. among others.

Key questions addressed by the report

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • Who is the leader in the market?
  • How are players addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Dark Analytics Market Report Segment

By Type of Analytics

  • Predictive Dark Analytics
  • Prescriptive Dark Analytics
  • Descriptive Dark Analytics 

By End-User

  • BFSI
  • Healthcare
  • Government
  • IT & Telecom
  • Retail & E-Commerce
  • Other (Media & Entertainment)

Global Dark Analytics Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


To learn more about this report request a sample copy @ https://www.omrglobal.com/request-sample/dark-analytics-market