Data Broker Market to Reach $147.7 Billion by 2035

Data broker market was valued at $70.4 billion in 2025 and is projected to reach $147.7 billion by 2035, growing at a CAGR of 7.8% during the forecast period (2026-2035). The market growth is primarily supported by the accelerating volume of digital data generated across industries and the increasing reliance on third-party data sources for business intelligence, targeted marketing, and risk assessment. A key macro driver shaping the market is the rapid expansion of global internet connectivity and digital interactions, which continues to generate vast datasets across consumer and enterprise ecosystems. According to the International Telecommunication Union, approximately 5.4 billion individuals (67% of the global population) were using the internet in 2023, highlighting the scale at which digital data is being created globally. This widespread connectivity is further reinforced by government-led digital transformation initiatives and increasing adoption of cloud-based services, enabling continuous data generation across sectors such as e-commerce, healthcare, financial services, and telecommunications. As digital footprints expand, organizations are increasingly seeking external data sources to enrich their internal datasets, thereby strengthening the role of data brokers as key intermediaries in the digital economy.

Browse the full report description of “Data Broker Market Size, Share & Trends Analysis Report by Data Type (Consumer Data (Demographic Data, Behavioral Data, Financial & Transactional Data, and Location & Mobility Data), Business (B2B) Data (Firmographic Data, Technographic Data, and Supply Chain & Trade Data), and Alternative / Non-Traditional Data (Social Media & Sentiment Data, Web Scraped / Intent Data, and Geospatial & Satellite Data)), by End-User Industry (BFSI, Retail & E-commerce, Media & Advertising, Healthcare & Life Sciences, IT & Telecommunications, Government & Defense, and Others), Forecast Period (2026–2035)” at https://www.omrglobal.com/industry-reports/data-broker-market

From an application perspective, the surge in digital commerce and online consumer engagement is significantly amplifying the demand for third-party data solutions. The Organisation for Economic Co-operation and Development reports that e-commerce accounted for a growing share of total retail sales across member countries, with double-digit growth observed in several economies post-pandemic, reflecting the rising dependence on consumer data for personalization and targeted advertising. Additionally, the increasing deployment of data-driven decision-making across industries such as BFSI and healthcare is further accelerating the adoption of data brokerage services for fraud detection, credit scoring, and patient analytics. This convergence of expanding digital infrastructure and data-intensive applications is expected to sustain strong demand for data brokers, positioning the market for steady long-term growth.

Innovation Leaders Transforming the Data Broker Market

The key players in the data broker market include Acxiom LLC, Experian Plc., Equifax Inc., CoreLogic, Inc., among others. These companies are advancing innovation in the data broker market through AI-driven data analytics, enhanced data aggregation platforms, and privacy-compliant data exchange solutions, enabling businesses to extract actionable insights from large, diverse datasets. Their focus on real-time processing, improved data accuracy, and scalable cloud infrastructures supports more effective targeting, risk assessment, and data monetization in an increasingly data-driven economy.

• In February 2026, Experian acquired AtData to strengthen its identity resolution and fraud detection capabilities using advanced email intelligence data.

• In September 2025, Health Union partnered with Experian to deliver real-time patient and caregiver data through Experian’s marketplace, enhancing targeted healthcare marketing.

Market Coverage

• The market number available for – 2025-2035
• Base year- 2025
• Forecast period- 2026-2035
• Segment Covered-
  • By Data Type
  • By End-User Industry
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape - Bloom Energy Corp., FuelCell Energy, Inc., Plug Power Inc., Ballard Power Systems Inc., Doosan Fuel Cell Co., Ltd., among others.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Data Broker Market Report Segment

By Data Type

• Consumer Data
• Demographic Data
• Behavioral Data
• Financial & Transactional Data
• Location & Mobility Data
• Business (B2B) Data
• Firmographic Data
• Technographic Data
• Supply Chain & Trade Data
• Alternative / Non-Traditional Data
• Social Media & Sentiment Data
• Web Scraped / Intent Data
• Geospatial & Satellite Data

By End-User Industry

• BFSI
• Retail & E-commerce
• Media & Advertising
• Healthcare & Life Sciences
• IT & Telecommunications
• Government & Defense
• Others

Global Data Broker Market Report Segment by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Russia
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Australia and New Zealand
• ASEAN Economies
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa

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