The global energy drink market is anticipated to grow at a CAGR of around 6% during the forecast period. The growth of the energy drink market is owing to the increasing consumption of energy drinks across the globe in recent years. Non-alcoholic energy drinks are becoming very popular among the youth population which will considerably impact the growth of the energy drinks industry. Moreover, energy drinks also come in a wide variety of flavors which aids in increasing its popularity among the population.This, in turn, will drive the growth of the energy drinks market.
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Additionally, the health benefits offered by the energy drink consumption will also aid the energy drink industry growth. For instance, consumption of energy drinks can improve the mood & attitude of the person, and by eliminating the temperamental mood swings the person will lead to more constructive works. In addition to this, the key ingredients in energy drinks that include sugar and caffeine aids in charging the mind and body to stay awake and energized for a longer period. Therefore, the consumption of energy drinks by youth and working population is very high which is anticipated to drive the energy drink market shares.
Moreover, the purchasing convenience offered by energy drink as it is accessible at almost any retail store will also expand the energy drink market size. In addition to this, energy drinks are found to be affordable with prices typically it ranges from $1 to $5 depending on the brand and the locations. Besides, energy drinks are used most popularly in boosting the endurance and performance of workouts. The adoption of energy drinks by sports persons is also very high as it provides them with the instant energy required. Hence, the energy drink market size will increase significantly during the forecast period.
Besides, energy drinks also serve with the purpose of limiting weight gains and controlling sugar consumption while experiencing the same effects of sugar and calories. The increasing demand for zero calories energy drinks among the health-conscious population and sports persons will aid in the growth of the energy drink market during the forecast period.
Global Energy Drink Market- Segmentation
By Product
By Target Population
By Type
Global Energy Drink Market-Segment by Region
North America
Europe
Asia-Pacific
Rest of the World