Global Generative AI Market Valued at $91.8 Billion in 2025, Fueled by Growing Demand for Personalized & Intelligent Customer Experiences

Generative AI market was valued at $91.8 billion in 2025 and is projected to reach $2,382.5 billion by 2035, growing at a CAGR of 38.7% from 2026 to 2035. The rising adoption of generative AI in organizations is expected to drive the growth of the market. The adoption of generative AI is growing as it enables hyper-personalization. The generative AI can analyze large volumes of customer data and create content, recommendations, and responses that feel more human-like and relevant. The increasing demand for personalized & intelligent customer experiences is expected to drive the growth of the global generative AI market during the forecast period. For instance,

Browse the full report description of “Generative AI Market Size, Share & Trends Analysis By Component (Software and Services), By Modality (Text, Image, Video, and Others), By Business Function (IT, Marketing and Sales, Finance, Human Resource, Customer service, Research and Development, and Others), By Application (Computer Vision, NLP, Robotics & Automation, Content Generation, Chatbots & Intelligent Virtual Assistants, Predictive Analytics, and Others), and By End-Users (BFSI, IT and Telecommunication, Healthcare, Media and Entertainment, Retail and E-Commerce, Manufacturing, Construction and Real Estate, and Others), Forecast Period (2026-2035)” at https://www.omrglobal.com/industry-reports/generative-ai-market

• In August 2025, Zoomcar announced its collaboration with Google Cloud to implement AI tools to improve user experience and safety. The integration of GenAI and ML into its car is to improve how customers book cars, how hosts onboard their vehicles, and how the company ensures safety.

• In June 2025, Applebee’s and IHOP announced that they would introduce generative AI in their restaurants. Dine Brands is the parent company of Applebee’s and IHOP. Dine Brands is responsible for streamlining operations and encouraging repeat diners. The company has built an AI tool with Amazon Q generative AI assistant. This assistant helps staff to query its knowledge base for tech help using plain English, rather than needing to manually search for answers. The company’s personalization engine, which also uses generative AI, automatically recommends new or additional items to customers based on their prior purchases and the purchases of diners similar to them.

• In June 2025, LVMH collaborated with Google Cloud to implement AI for both operational efficiency and better customer retention. The company is applying predictive AI, generative AI, and agents in areas such as supply chain planning, pricing, product design, marketing, and personalization. The implementation of all these technologies is with the goal of maintaining and growing market share and improving operational efficiency.

Key Players and Innovations

The key players in the generative AI market include Microsoft, OpenAI, NVIDIA, Amazon Web Services, Anthropic, Adobe, Cohere, Meta, Google, IBM, Stability AI, Jasper, TCS, and others. These companies are driving innovation by developing advanced AI models for text, image, video, and code generation, enhancing automation, personalization, and efficiency across industries, and enabling businesses to deploy intelligent solutions for content creation, virtual assistants, and workflow optimization.

Market Coverage

• The market numbers available for 2025-2035
• Base year- 2025
• Forecast period- 2025-2035
• Segment Covered-
  • By Type
  • By Mode of Integration
  • By Technology
  • By Business Function
  • By End-Users
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape - Microsoft Corp., Alphabet, Inc., Amazon Web Services, Inc., NVIDIA Corp., OpenAI OpCo, LLC, and others.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Generative AI Market Report Segment

By Component

• Software
• Service

By Modality  

• Text
• Image
• Video
• Others

By Business Function

• IT
• Marketing and Sales
• Finance
• Human Resource
• Customer service
• Research and Development
• Others

By Application

• Computer Vision
• NLP
• Robotics & Automation
• Content Generation
• Chatbots & Intelligent Virtual Assistants
• Predictive Analytics
• Others

By End-Users

• BFSI
• IT and Telecommunication
• Healthcare
• Media and Entertainment
• Retail and E-Commerce
• Manufacturing
• Construction and Real Estate
• Others

Global Generative AI Market Report Segment by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Russia
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Australia and New Zealand
• ASEAN Economies
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa

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