Growing Use of Innovative Products, Social Media, and Influencer Marketing to Drive the Hairbrush Market

Published: May 2023

The global hairbrush market is anticipated to grow at a considerable CAGR of 5.5% during the forecast period (2023-2030). The growth of the market is attributed to increased awareness of social media and influencer marketing. Nowadays social media plays a significant role in influencing consumer preferences and purchasing decisions. Hair care influencers and beauty bloggers often recommend and promote different types of hair brushes, that can drive consumer interest and demand for the specific product. Increase in the scope of fashion style campaigns on social media platforms such as you tube, facebook, and pinterest has played an important part in raising awareness about enhancing various areas of grooming. This trend is expected through all the age groups, such as college students and young working-class professionals. These potential customers prefer to buy the products such as electric hairbrushes, that can ensure more effective hairstyles and provide convenience to consumers by offering temperature control and time-saving features. The influence of social media and influencer marketing on consumer behavior is expected to impact the hairbrush market positively on personal care and grooming. 

Browse the full report description of “Hairbrush Market Size, Share & Trends Analysis Report by Type (Electric Brush, Manual Brush) by Sales Channel (Offline, and Online) and by End-User (Men, and Women), Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/hairbrush-market

For instance, in September 2022, Vega, launched the Vega S1 and S2 beard trimmers during this festive season. Adding to the wide assortment of 600+ SKUs, the brand is returning with another significant invention for beard grooming users. The hairbrush sector is a productive industry that has gained remarkable social media and influencer marketing to reach new audiences. For instance, in April 2023, L’oreal company producing a new and high-quality beauty product that satisfy a wide range of customer needs. The company’s product are designed to enhance natural beauty, boost self-esteem, and allow people to express themselves in innovative ways.

Market Coverage

The market number available for – 2022-2030

Base year- 2022

Forecast period- 2023-2030

Segment Covered- 

o By Type

o By Sales Channel

o By End-User

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- Airmotion Pro, Conair Llc, Crave Naturals, Denman International Ltd., Goody Products Inc., and Others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How are players addressing challenges to sustain growth?

Where is the investment opportunity?

Global Hairbrush Market Report Segment

By Type  

  • Electric Brush
  • Manual Brush

By Sales Channel

  • Offline 
  • Online

By End-User

  • Men
  • Women 

Global Hairbrush Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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