Rising Demand for Athleisure wear Across the Globe to Bolster the Market Growth

Published: Jul 2023

The global hoodies and sweatshirts market is anticipated to grow at a CAGR of 5.5% during the forecast period. Primary factor supporting to the market growth includes the growing demand for athleisure wear across the globe. The popularity of the athleisure trend, that encourages the combination of sports and casual clothing, immensely impacted the demand for sweatshirts and hoodies globally. The clothes in this category are comfortable and appropriate for both training and regular usage, rendering them perfect for individuals who are seeking an appropriate balance between style and effectiveness. Additionally, when comparing the categories of athleisure wear, such as top wear, bottom wear, and outerwear, it was found that during the pandemic, demand and spending for bottom wear, such as joggers, sweatpants, leggings, and shorts, has been increased significantly. 

Browse the full report description of “Hoodies and Sweatshirts Market Size, Share & Trends Analysis Report by Material Type (Cotton, Wool, Leather, Fleece, and Others), and by Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Specialist Retailers, Clothing retail stores, and Online retail), Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/hoodies-and-sweatshirts-market

Hence, owing to such rising demand and use, there is significant increase in the launch of new athleisure wear products along with the establishment of new athleisure brands across the globe. For instance, in August 2022, ONLY, a European fashion brand entered into the athleisure segment with the launch of a new category called ‘ONLY PLAY’. Further, in September 2021, Flipkart in collaboration with Puma Inc. launched an affordable range of athleisure clothing. Apart from this, in January 2023, Bollywood celebrity Akshay kumar launched its own athleisure brand named Force IX. 

Market Coverage

The market number available for – 2022-2030

Base year- 2022

Forecast period- 2023-2030

Segment Covered- 

o By Material Type

o By Distribution Channel

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- includes Gap Inc., Hanesbrands Inc., Levi Strauss & Co., Lululemon Athletica Inc., and New Balance Athletics, Inc., among others

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How are players addressing challenges to sustain growth?

Where is the investment opportunity?

Global Hoodies and Sweatshirts Market Report Segment

By Material Type

  • Cotton
  • Wool
  • Leather
  • Fleece

By Distribution Channel

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Specialist Retailers
  • Clothing retail stores
  • Online retail

Global Hoodies and Sweatshirts Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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