Global influencer marketing platform market is anticipated to grow at a CAGR of 32.4% during the forecast period (2024-2031). With the increasing popularity of influencer marketing among brands and marketers, a growing demand for platforms that simplify and enhance influencer collaborations, providing streamlined workflows and comprehensive analytics to optimize campaign performance and maximize return on investment. This rising demand creates opportunities for influencer marketing platforms to expand their user base through effective marketing campaigns. As a result, the influencer marketing platform market has been witnessing significant growth, driven by rising investments in marketing campaigns for business development. For instance, in December 2021, Mavrck raised $120 million to scale its influencer marketing platform. The capital, secured from Summit Partners, was used to further invest in its platform and for business development.
Browse the full report description of “Influencer Marketing Platform Market Size, Share & Trends Analysis Report by Components (Software and Services), by Application (Campaign Management, Social Media Management, Brand Reputation Management, Influencer Management, and Others), by Industry (Food and Beverages, Fashion and Lifestyle, Health and Fitness, Beauty and Personal Care, Travel and Holiday Apparel and Accessories, and Others) Forecast Period (2024-2031)” at https://www.omrglobal.com/industry-reports/influencer-marketing-platform-market
Additionally, funding enables influencer marketing platforms to expand into new geographic markets by providing capital for localization efforts, such as translating the platform and adapting it to enhance regional demands. Expanding into new markets allows platforms to reach additional user bases and increase their revenue streams. In March 2023, One Impression, an influencer marketing platform, raised $10 million in Series A funding led by South Korean gaming major Krafton Inc. One Impression utilized the investment to expand its offerings, accelerate product development, and grow its presence in international markets, starting with Southeast Asia and the UAE. The company’s goal was to reach $40 million in Annual Recurring Revenue (ARR) by 2024. Furthermore, in August 2023, Qoruz, India's leading influencer marketing and intelligence platform, closed its seed round. The funding round saw participation from an exclusive investor network Dexter Angels and prominent sponsors such as IIM Indore Alumni Angel Fund, Idiotic Media, and others from the media industry. The funding leveraged to strengthen the core business of empowering brands to strategize influencer campaigns effectively and optimize returns on ad spends.
Market Coverage
• The market number available for – 2023-2031
• Base year- 2023
• Forecast period- 2024-2031
• Segment Covered-
o By Components
o By Application
o By Industry
• Regions Covered-
o North America
o Europe
o Asia-Pacific
Rest of the World
• Competitive Landscape- includes Influencity, S.L., AspireIQ Inc., Traackr, Inc., HYPR Corp., and others.
Key questions addressed by the report.
Global Influencer Marketing Platform Market Report Segment
By Component
By Application
By Industry
Global Influencer Marketing Platform Market Report Segment by Region
North America
• United States
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East & Africa
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