Location of Things (LoT) Market to Reach $228.6 billion by 2035

Location of Things (LoT) market was valued at $42.9 billion in 2025 and is projected to reach $228.6 billion by 2035, growing at a CAGR of 18.3% during the forecast period (2026-2035). The sustained growth in connected device ecosystems is emerging as a primary driver for the Location of Things (LoT) market, as enterprises increasingly rely on real-time spatial data to manage assets and operations. According to the National Institute of Standards and Technology (NIST), the number of IoT devices is expected to exceed 75 billion globally, reflecting the scale at which connected infrastructure is being deployed across industries. In parallel, recent industry-backed data indicates that connected IoT devices reached approximately 18.5 billion in 2024 and are projected to surpass 21 billion in 2025, highlighting consistent double-digit growth in device adoption. This exponential increase in connected endpoints is directly strengthening demand for LoT solutions, as each additional device generates location-specific data that requires accurate tracking, positioning, and analysis. As a result, enterprises are increasingly investing in positioning technologies such as GNSS, BLE, UWB, and RFID to convert raw device data into actionable location intelligence, reinforcing the commercial relevance of LoT platforms.

Browse the full report description of “Location of Things (LoT) Market Size, Share & Trends Analysis Report by Component (Hardware, Software, and Services), by Location Technology (Global Navigation Satellite System (GNSS), Cellular-Based Positioning, Wi-Fi Positioning Systems (WPS), Bluetooth Low Energy (BLE), Ultra-Wideband (UWB), RFID (Active/Passive), and LPWAN-based Location), by End-User (Transportation & Logistics, Retail & E-commerce, Healthcare, Manufacturing, Government & Smart Cities, Energy & Utilities, Agriculture, Defense & Aerospace, and Hospitality), Forecast Period (2026–2035)” at https://www.omrglobal.com/industry-reports/location-of-things-market

Government-backed digitalization initiatives are further amplifying this trend by accelerating the deployment of IoT-enabled infrastructure across industrial and urban ecosystems. For instance, data from the National Institute of Electronics and Information Technology (NIELIT) highlights that connected devices have already surpassed global population levels and are expected to reach 26–50 billion units, demonstrating the structural shift toward machine-driven data environments. This rapid proliferation of connected sensors across transportation, manufacturing, healthcare, and smart city applications is creating a strong requirement for precise, scalable, and interoperable location technologies. LoT solutions play a critical role in enabling visibility across distributed assets, supporting functions such as supply chain tracking, infrastructure monitoring, and workforce management. Consequently, the expansion of IoT device networks, supported by public-sector digital initiatives and increasing enterprise automation, is establishing a robust foundation for sustained growth in the Location of Things market.

Innovation Leaders Transforming the Location of Things (LoT) Market

The key players in the Location of Things (LoT) market include Advantech Co., Ltd., Cisco Systems, Inc., Honeywell International Inc, Qualcomm Incorporated, Zebra Technologies Corporation, among others. Companies in the Location of Things (LoT) market are advancing innovation through high-precision positioning technologies, energy-efficient sensing devices, and interoperable location intelligence platforms, enabling real-time tracking and spatial analytics. Improvements in GNSS, BLE, UWB, and RFID are enhancing accuracy across indoor and outdoor environments, while scalable hardware and software solutions are helping enterprises optimize asset visibility and operational efficiency across logistics, manufacturing, healthcare, and smart infrastructure applications.

• In November 2025, FiRa Consortium announced launching of Release 4.0 Core Certification Program and Release 4.0 of Core Specifications of ultra-wideband (UWB) MAC, PHY. This is notable milestones to complete the work of IEEE 802.15.4z based features inclusion for FiRa defined use cases. It enhances UWB’s capabilities to enable seamless interoperability and unlock new possibilities for precise and secure ranging and positioning in diverse applications.

• In April 2025, Pozyx expanded its UWB-based real-time location solutions to support high-precision industrial use cases, with increasing deployment across manufacturing and logistics environments.

Market Coverage

• The market number available for – 2025-2035
• Base year- 2025
• Forecast period- 2026-2035
• Segment Covered-
  • By Component
  • By Location Technology
  • By End-User
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape - Advantech Co., Ltd., Cisco Systems, Inc., Honeywell International Inc, Qualcomm Incorporated, Zebra Technologies Corporation, among others.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Location of Things (LoT) Market Report Segment

By Component

• Hardware
• Software
• Services

By Location Technology

• Global Navigation Satellite System (GNSS)
• Cellular-Based Positioning
• Wi-Fi Positioning Systems (WPS)
• Bluetooth Low Energy (BLE)
• Ultra-Wideband (UWB)
• RFID (Active / Passive)
• LPWAN-based Location

By End-User

• Transportation & Logistics
• Retail & E-commerce
• Healthcare
• Manufacturing
• Government & Smart Cities
• Energy & Utilities
• Agriculture
• Defense & Aerospace
• Hospitality

Global Location of Things (LoT) Market Report Segment by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Russia
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Australia and New Zealand
• ASEAN Economies
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa

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