Growing Health and Wellness Trends Drive Market Growth

Published: Sep 2025

Matcha market was valued at about $4.6 billion in 2024, and it is projected that the market will reach up to $9.6 billion by 2035 since the market will grow at a CAGR of 7.4% during the forecast period (2025–2035). Matcha comes as a powder from the green tea leaves. Its energetic taste, together with a special nutrient makeup, has made it liked in diverse fields. Matcha acts as more of an adaptable element for more diverse food and health uses. It uses customary tea as well as lattes alongside baked goods and desserts, plus smoothies and savory dishes. It appears amid a lot of applications. Stress is reduced while liver as well as cardiovascular health are supported, plus the immune system is strengthened, also both metabolism as well as weight management are helped by it, while it additionally increases antioxidants also provides energy together with focus. 

Browse the full report description of “Matcha Market Size, Share & Trends Analysis Report by Grade (Ceremonial Grade, Premium Grade, and Culinary Grade) by Product Form (Powder, Ready-to-Drink (RTD), and Others) by Application (Regular Tea, Matcha Beverages, Food, Personal Care & Cosmetics, and Nutraceuticals & Dietary Supplements), and by Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail/E-Commerce, and Others) Forecast Period (2025-2035)” at https://www.omrglobal.com/industry-reports/matcha-market

Matcha sees further use within beauty items like toothpaste, wrinkle cream, exfoliation, foot soaks, bath soaks, as well as face masks. Health benefits derive from high levels of caffeine and catechins, plus L-theanine, in addition to antioxidants. Matcha has some antioxidants, as it reduces some inflammation. Matcha's market growth is attributed to consumers' increasing awareness of its antioxidant, detoxifying, and metabolism-increasing properties. 

Miko, for example did introduced premium grade Matcha powder back in July 2025 and offered a healthier coffee alternative. Matcha is authentic Japanese green tea, one rich in both nutrients and antioxidants, with a bittersweet, earthy flavor. It can serve to improve concentration and increase alertness, and also support metabolism. The powder can be added to many drinks. Cocktails, including smoothies, are just examples.

Market Coverage

The market number available for – 2024-2035

Base year- 2024

Forecast period- 2025-2035

Segment Covered- 

o By Grade

o By Product Form

o By Application

o By Distribution Channel

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape - Aiya America Inc., Ippodo Tea Co., Ltd., Nestlé S.A., Pop & Bottle, Taika Inc, UCC Ueshima Coffee Company (America) Inc., Marukyu Koyamaen Co., Ltd., Unilever (Lipton, T2), among others.

Key questions addressed by the report.

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • Who is the leader in the market?
  • How are players addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Matcha Market Report Segment

By Grade

  • Ceremonial Grade
  • Premium Grade
  • Culinary Grade

By Product Form

  • Powder
  • Ready-to-Drink (RTD)
  • Others (Capsules, Extracts)

By Application

  • Regular Tea 
  • Matcha Beverages
  • Food
  • Personal Care & Cosmetics
  • Nutraceuticals & Dietary Supplements

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Specialty Stores 
  • Online Retail/E-Commerce
  • Others (convenience stores, direct sales)

Global Matcha Market Report Segment by Region

North America

United States

Canada 

Europe

UK

Germany

Italy

Spain

France

Russia

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Australia and New Zealand

ASEAN Economies

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


To learn more about this report request a sample copy @ https://www.omrglobal.com/request-sample/matcha-market