Increased Demand for Recreational Boating Services to Drive the Market Growth

Published: Jul 2023

The global outboard boat market is anticipated to grow at a CAGR of 6.0% during the forecast period (2023–2030). According to the National Marine Manufacturing Association's (NMMA) 2023 Economic Impact Study, annual US sales of boats, marine products, and services are estimated to total $42 billion in 2019. Recreational boating has a $230.3 billion annual economic impact on the US economy, which includes direct, indirect, and induced spending. Additionally, as per the NMMA 2021, Recreational Boating Statistics, there are around 11,834,500 registered boats, supporting 812,558 direct and indirect jobs in the US. This represents a prospering and favorable condition for the growth of the outboard boat market. 

Browse the full report description of “Outboard Boat Market Size, Share & Trends Analysis Report by Type (Electric boat, LP Gas Boat, and Diesel Boat), by Application (Commercial, and Recreational), and by Thrust (Portable, Mid-range, and High Power), Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/outboard-boat-market

Further, owing to the rising disposable incomes coupled with the increased demand for recreational boating activities is another factor propelling the market growth. According to the European Commission (EC), the disposable income of households in the European Union (EU) grew in total by 14% between 2000 and 2009 and by 11% between 2013 and 2019. In 2020, the growth rate was 0.6%, following the impact of the COVID-19 pandemic. The increased disposable income is accompanied by surging demand for tourism, which in turn is propelling the growth of the market. Accordingly, market players are capitalizing on this trend by introducing innovative and versatile boat models to enhance the boating experience and gain a competitive advantage over other players. For instance, in January 2023, Brunswick Corp. unveiled Veer, a new boat brand focused on electric propulsion, targeting younger and more diverse boaters. The X13, a 13-foot multi-tool vessel powered by Mercury Avator electric propulsion systems, was also introduced at CES 2023. Additionally, in April 2023, Japanese giant Suzuki announced a $31.8 billion investment by 2030, aiming to reduce CO2 emissions by 40% in vehicles and outboards. Suzuki plans to debut a new line of electric outboards by 2024.

Market Coverage

The market number available for – 2022-2030

Base year- 2022

Forecast period- 2023-2030

Segment Covered- 

o By Type

o By Application

o By Thrust

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- includes Campion Marine Inc., CANTIERI CAPELLI SRL, MAHINDRA POWEROL, Malibu Boats, LLC, Polaris Inc., and others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How are players addressing challenges to sustain growth?

Where is the investment opportunity?

Global Outboard Boat Market Report Segment

By Type

  • Electric boat
  • LP Gas Boat
  • Diesel Boat

By Application

  • Commercial
  • Recreational

By Thrust

  • Portable
  • Mid-range
  • High Power

Global Outboard Boat Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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