Rise of Personalized Nutrition Through Digitalization to Hit $46.42 Billion By 2035

Published: Jan 2026

Global personalized nutrition market is projected to reach $46.42 billion by 2035 from $15.05 billion in 2025, growing at a CAGR of 12.0% during the forecast period (2026-2035). Pivotal factors such as rising awareness for healthy lifestyle, technological advancement, growing disposable income in emerging economies, among others are driving the global personalized nutrition market. Personalize nutrition is now not limited to basic calorie counting only. Digitalization in this segment has transformed the industry. AI-integrated customized insights on genetic makeup, lifestyle and food preferences by nutrition planning apps are giving an edge to individuals to make more informed decisions.

Browse the full report description of “Personalized Nutrition Market Size, Share & Trends Analysis Report by Product (Dietary Supplements & Nutraceuticals, Functional Foods & Beverages, Sports Nutrigenomics, Digitized DNA), By Application (Standard Supplement, Disease-Based, Other (Sports Nutrition)), By End-User (Direct-to-consumers, Wellness & Fitness Centers, Others) Forecast Period, (2026-2035)” at https://www.omrglobal.com/industry-reports/personalized-nutrition-market

Apart from mobile applications, wearable tech is also playing a pivotal role in giving useful insights. Devices such as smart rings and watches continuously monitor health statistics, based on this real-time data, provide suggestions on the type of diet to follow. Which benefits the individuals more effectively instead of following monotonous diet plans.

Recent Business Development in Personalized Nutrition Market

October 2025: Omada Health launched Meal Map, an AI-powered nutrient-categorization tool that provides members in cardiometabolic programs with instant feedback and professional guidance on food quality.

December 2025: Abbot announced that Lingo, which is an over-the-counter continuous glucose monitor (CGM) and app, is now available for Android devices.

November 2025: Noom launched a new diabetes lifestyle program and predictive glucose forecasting tools for its users.

Industry Response

In response to evolving health and wellness needs, the personalized nutrition market is rapidly advancing. Now businesses are focusing on AI integration in their platforms and devices to give real-time insights on more areas, including microbiome mapping, gut health analysis, and to do more holistic analysis, so that more precise recommendations can be made. 

Market Coverage

  • The market number available for – 2025-2035
  • Base year- 2025
  • Forecast period- 2026-2035
  • Segment Covered-
    • Product Type
    • Application
    • End-User
  • Competitive Landscape – Abbott Laboratories, BASF SE, Bayer AG, Herbalife Nutrition Ltd., and Nestlé Health Science.

Key questions addressed by the report.

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • Who is the leader in the market?
  • How are players addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Personalized Nutrition Market Report Segment

By Product Type

  • Dietary Supplements & Nutraceuticals
  • Functional Foods & Beverages
  • Sports Nutrigenomics
  • Digitized DNA

By Application

  • Standard Supplement
  • Diseased Based
  • Other (Sports Nutrition)

By End-User

  • Direct-to-consumers
  • Wellness & Fitness Centers
  • Others

Global Personalized Nutrition Report Segment by Region

North America

  • United States
  • Canada

Europe

  • UK
  • Germany
  • Italy
  • Spain
  • France
  • Russia
  • Rest of Europe

Asia-Pacific

  • China
  • India
  • Japan
  • South Korea
  • Australia and New Zealand
  • ASEAN Economies
  • Rest of Asia-Pacific

Rest of the World

  • Latin America
  • Middle East & Africa

 

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