The global POP (point of purchase) display market is anticipated to grow at a considerable CAGR of 6.1% during the forecast period (2023–2030).One of the main reasons for the growth of the POP display market is the increasing competition among brands. In today's highly competitive marketplace, it is becoming more challenging for brands to differentiate themselves from their competitors. POP displays can help brands stand out and grab the attention of shoppers. By creating visually appealing displays that showcase their products in the best possible way, brands can increase their chances of making a sale. For instance, in the food industry, companies such as Nestle, Kellogg’s, and Unilever are using POP displays to attract customers to their products. Kellogg’s has created attractive displays for their cereals that feature bright colors and eye-catching graphics to help them stand out on the crowded shelves.
Browse the full report description of “POP (Point of Purchase) Display Market Size, Share, and Trends Analysis Report by Product Type (Countertop Displays, Floor Displays, Pallet Displays, Sidekick Displays, End Cap Displays, and Others), by Material (Corrugated Board, Plastic, Metal, Wood, Glass, Others), by End-User (Food and Beverages, Pharmaceuticals, Cosmetics and Personal Care, Electronics, Automotive, Home Furnishings, and Others), Forecast Period (2023–2030)” at https://www.omrglobal.com/industry-reports/pop-point-of-purchase-display-market
Another reason for the growth of the POP display market is the need for effective in-store advertising. With the rise of online shopping, brick-and-mortar stores are looking for ways to attract more customers and increase sales. POP displays can be used to create a more engaging shopping experience by providing customers with information about products, promotions, and discounts. For instance, Nike has used interactive POP displays in their stores to showcase their products and provide customers with information about their features and benefits.
Additionally, technological advancements are also supporting the market’s growth. Recently, in March 2023, Comdata, Inc., a FLEETCOR business and global payment innovator, announced the upcoming introduction of a renowned c-store point-of-sale (POS) system for convenience stores, travel centers, and truck stops across the US. Comdata CStore will be offered in self-service kiosks as well as forecourt POS systems, and it will be hardware independent.
Market Coverage
• The Market Number Available for – 2022-2030
o Base year- 2022
o Forecast period- 2023-2030
• Segment Covered-
o By Product Type
o By Material
o By End-User
• Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
• Competitive Landscape-Assemblies Unlimited, Inc., Classic Acrylics, Inc., DS Smith Plc, Farris Group, Georgia-Pacific LLC, and others.
Key questions addressed in the report
• What is the market growth rate?
• Which segment and region dominated the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected regions and segments
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?
Global POP (Point of Purchase) DisplayMarket Report Segment
By Product Type
By Material
By End-User
Global POP (Point of Purchase) Display Market Report Segment by Region
North America
• US
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East and Africa
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