Growing Population: Various modes of purchases to bolster the demand for stuffed animals & plush toys

Published: May 2023

The global stuffed animal & plush toys market is anticipated to grow at a considerable CAGR of 4.2% during the forecast period (2023-2030). The offline distribution channel was the largest segment in the stuffed animal & plush toys market. Offline distribution channels include gift stores, toy stores, hypermarkets, specialty stores, and others. The availability of a wide range of products in these stores is the key growth-driving factor for the segment. Moreover, various offers and discounts on branded products and store assistants provided by these stores will boost segment growth. 

Browse the full report description of “Stuffed Animal & Plush Toys Market Size, Share & Trends Analysis Report by Product Type (Traditional Stuffed Animals, Cartoon Toys, Battery Operated, Action Figures & Model Play, Dolls & Playsets, Puppets, and Others), and by Distribution Channel (Online, and Offline) Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/stuffed-animals-and-plush-toys-market

Online channel is expected to be the fastest-growing segment in the market. The rapidly expanding e-commerce sector, especially in emerging regions, and the rising number of internet and smartphone users are the key factors driving product sales through online platforms. These platforms also provide home delivery, a number of payment options, such as cash on delivery (COD), which will drive the segment further. Moreover, online channels offer 24*7 service. Soft toys are a good companion for young ones, including toddlers and babies. They are specially made for young children out of textile fabrics and stuffed with a soft material that the young ones love to cuddle, hug, and play with them. Soft toys encourage the social and emotional growth of children and help in developing sensory skills. These toys are also known as stuffed toys and are made in various forms, dolls, legendary creatures, resembling animals, human beings, and others. 

Although stuffed toys are designed for children, the product does not have to be exclusively intended for playing; it can also be used as a decorative gift for parties and occasions. Manufacturers have been consistently putting their emphasis on scaling the production units of soft toys to cater to a more significant child population across the globe. The company also focuses on investing in wooden categories of toys in the coming years. Soft toys provide the young population with comfort and safety. 

The rising population of children has led to greater adoption of soft toys amongst toddlers and infants who often love to cuddle and play with them. Soft toys make the kids engaged with them, which has driven the demand in the global market. These soft toys allow the kids to gain a sense of control over their world and freely express their feelings and emotions. Moreover, with the expansion of TVs and digital media channels like Disney plus and cartoon networks, the demand for fictional characters is rising, which has induced the demand for soft toys. 

Manufacturing of soft toys requires plastic made from crude oil, impacting both the environment and human health. The fabrics used in the manufacture of soft toys often lack quality, which might adversely affect the demand for soft toys in the market and lead to restraining growth. For instance, in November 2020, Luki Lab, a division of Strottman International, launched two creative lines of toys named Gojo adventure and Pinxies in the period of kids Christmas celebrations.

Market Coverage

The market number available for – 2022-2030

Base year- 2022

Forecast period- 2023-2030

Segment Covered- 

o By Product Type

o By Distribution Channel

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- The LEGO Group, Mattel, Inc., Hasbro, Inc., Playmates Toys Limited, Tomy Company, Ltd, Kenner Products, and others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

How COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected region and segment

Who is the leader in the market?

How are players addressing challenges to sustain growth?

Where is the investment opportunity?

Global Stuffed Animal & Plush Toys Market Report Segment

By Product Type  

  • Traditional Stuffed Animals
  • Cartoon Toys
  • Battery Operated
  • Action Figures & Model Play
  • Dolls & Playsets
  • Puppets
  • Others (Customizable Stuffed Animals and Special Future Plush Toys)

By Distribution Channel 

  • Online
  • Offline

Global Stuffed Animal & Plush Toys Market Report Segment by Region

North America

o United States

o Canada

Europe

o UK

o Germany

o Italy

o Spain

o France

o Rest of Europe 

Asia-Pacific

o China

o India

o Japan

o South Korea

o Rest of Asia-Pacific 

Rest of the World

o Latin America 

o Middle East & Africa


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