Growing demand for streaming services will drive the market.

Published: May 2023

The global video on demand market is anticipated to grow at a considerable CAGR of 17.5% during the forecast period (2023–2030). The growth of the market is attributed to increased demand for streaming videos and services. A video streaming service provides on-demand access to TV shows, films, and other streaming media. The services they offer are a cheaper alternative to cable and satellite on-demand services. Streaming services usually charge fees, either per view or via subscription. The videos are sourced through a cloud-based network. The availability, content, and cost of services may differ from one place to the next. Some services provide extensive hardware support for a wide range of devices, including smart TVs, streaming media receivers, PCs, tablets, and smartphones. Others, like Hulu, may be more limited in the types of devices they support or may be specialised for a certain brand's devices, similar to iTunes for Apple devices. Other services, such as Google Video, are ad-supported or free. The availability of high-speed Internet connections, smartphones, tablets, and smart TVs has resulted in an increase in demand for video streaming services. 

Browse the full report description of “Video on Demand (VD) Market Size, Share, and Trends Analysis Report by Model (Subscription Video-on-Demand (SVoD), Transactional Video-on-Demand (TVoD), and Advertisement-Based Video On Demand (AVoD)) by Platform ( Smartphones, Tablets, Smart TV, Laptops, and PCs) and by End-User (Entertainment, Education, and Training, Network Video Kiosks, Online Commerce, and Digital Libraries), Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/video-on-demand-vd-market

Netflix, Amazon Prime Video, and Disney+ have grown in popularity by offering a wide range of streaming media. The services are perceived as convenient, diverse, and affordable, resulting in market expansion. For instance, in January 2023, Netflix Inc. will provide a range of documentaries, TV series, and movies in numerous languages and genres over its streaming platform. The company provides video streaming content on internet-connected devices such as TV set-top boxes, mobile devices, TVs, and digital video players. In December 2021, Netflix, Inc., rolled out a website dubbed ‘Tudum’ for announcing release dates and renewals of series. The website offers behind-the-scenes videos, news, live interviews, and more for its viewers. 

Market Coverage

The market number available for – 2022-2030

Base year- 2022

Forecast period- 2023-2030

Segment Covered- 

o By Models

o By Platforms

o By Application

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- Akamai Technologies Inc., Apple Inc., Cisco Systems Inc., Comcast Corp., and Dacast Inc. and others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How are players addressing challenges to sustain growth?

Where is the investment opportunity?

Global Video on Demand Market Report Segment

By Type  

  • Subscription Video-on-demand (SVoD)
  • Transactional Video-on-demand (TVoD)
  • Advertisement Based Video On Demand (AVoD)

By Platforms

  • Smartphones
  • Tablets
  • Smart T.V
  • Laptops
  • PCs

By Application

  • Entertainment
  • Education and Training
  • Network Video Kiosks
  • Online Commerce
  • Digital Libraries

Global Video on Demand Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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