Rising Demand for VR in Retail and Fashion Industry further boosting the global VR market

Published: Jul 2021

The global Virtual Reality (VR) market is anticipated to grow at a considerable CAGR of around 18.0% during the forecast period (2021-2027). VR is a digitally shaped experience where a three-dimensional environment is replicated with the real world. The technology provides an enormous experience to the viewers through the aids of VR devices, such as headsets or glasses, bodysuits, and gloves. The increasing adoption of VR headsets in the commercial sector, such as retail stores, and the fashion industry drives the growth of the VR market. The fashion and retail industries are one of the fastest-growing industries, for engaging customers, VR has become an essential part of the retail and fashion industries. Due to the covid-19 pandemic, the market is quickly shifted towards digital technology, in a contactless globe, Virtual reality assists in better consumer engagement and enriched marketing campaigns leading to enhanced sales, be it online and offline. The immense majority of interaction with employees and customers must take place virtually. The only way to stay in business is by operating digitally, and virtual & augmented reality has benefited a lot in transforming.  

Browse the full report description of "Global Virtual Reality (VR) Market Research By Components (Hardware and Software), By Systems (Non-immersive VR, Semi-immersive VR, and Fully immersive VR), By Application (Entertainment, Gaming, Tourism, Automotive, Training and education, Defense, and Healthcare), By Device (Head-Mounted Display, Gesture-Tracking Device, and Projectors & Display Wall) Forecast, 2021-2027" at https://www.omrglobal.com/industry-reports/virtual-reality-market

For Instance, in April 2021, Matterport Inc., one of the leading spatial data companies, announced that 3DApartment, one of the first search platforms where all apartments can be virtually walked over in 3D, has standardized on Matterport to create dimensionally accurate digital twins and immersive 3D tours for around 15,000 properties across New York, Boston and Miami. Now, renters and buyers can apartment search virtually anytime from any device. Also, 3DApartment is with Matterport’s SDK to advance an industry-first virtual staging preference so that customers can personalize their spaces with furnishings and buy them if they choose.

Market Coverage

  • The market number available for – 2020-2027
  • Base year- 2020
  • Forecast period- 2021-2027
  • Segment Covered- 

o By Structure

o By Method

o ByApplication

  • Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

  • Competitive Landscape – Apple inc, Baofeng mojing, Facebook Technologies, LLC., Google, HTC Corporation, Microsoft Corp., Niantic, inc, Samsung, Sony Corp., Unity technologies, Zeiss international

Key questions addressed by the report

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • How COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected region and segment

  • Who is the leader in the market?
  • How are players addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Virtual Reality (VR) Market 

By Components 

  • Hardware
  • Software

By Systems

  • Non-immersive VR
  • Semi-immersive VR
  • Fully immersive VR

By Application 

  • Entertainment
  • Gaming
  • Tourism
  • Automotive
  • Training and education,
  • Defense
  • Healthcare

By Device

  • Head-Mounted Display (HMD)
  • Gesture-Tracking Device (GTD)
  • Projectors & Display Wall (PDW)

Global Virtual Reality (VR) Market by Region

North America

  • United States
  • Canada

Europe

  • UK
  • Germany
  • Italy
  • Spain
  • France
  • Rest of Europe 

Asia-Pacific

  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific 

Rest of the World

  • Latin America 
  • Middle East & Africa

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