Nutrient Deficiency Awareness and Increasing Health Concerns Are Boosting The Global Vitamin Fortified and Mineral Enriched Food and Beverage Market.

Published: Jul 2022

The global vitamin fortified and mineral enriched food and beverage market is anticipated to grow at a considerable CAGR of 6.8% during the forecast period (2022-2028). The growing awareness about nutrient deficiency such as vitamin A, D, iron, and other nutrients is boosting the global vitamin fortified and mineral enriched food and beverage market during the forecast period. 

Browse the full report description of “Vitamin Fortified and Mineral Enriched Food and Beverage Market Size, Share and Trends Analysis Report, By Product Type (Cereal Based Products, Dairy Products, Beverages, and Infant Formulas), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmacy/Drug Stores, and Online Retail Stores) Forecast Period (2022-2028).” at https://www.omrglobal.com/industry-reports/vitamin-fortified-and-mineral-enriched-food-and-beverage-market

According to the World Health Organization (WHO), in 2019, around 29.9% of women aged 15-49 years suffered from anaemia. 39.8% of children aged 6-59 months years suffered from anaemia.

According to WHO, around 250,000–500,000 children who are vitamin A-deficient become blind every year, and half of them die within 12 months of losing their sight. Vitamin A deficiency makes a person blind by making the cornea very dry and then damaging the retina and cornea.

According to WHO, depression is a common mental disorder, around 5% of adults suffer from depression.  Women are more affected by depression than men. Around 280 million people in the world have depression. Depression is caused due to deficiency of Vitamin B12.

According to WHO, more than 55 million people live with dementia across the globe, and around 10 million new cases every year, and in 2030 this count is expected to reach around 78 million and 139 million by 2050. Dementia is caused by a deficiency of vitamin B7 or H. Alzheimer's disease is the most common form of dementia and makes up around 60-70% of cases.

Dementia is the seventh leading cause of death among all diseases and one of the major causes of disability and dependency among older people across the globe.

The rising awareness regarding nutrient requirements is boosting the demand for vitamin fortified and mineral enriched food and beverage products and in turn resulting in market growth.  

Market Coverage

The market number available for – 2021-2028

Base year- 2021

Forecast period- 2022-2028

Segment Covered- 

o By Product Type

o By Distribution Channel

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- Abbott Nutrition, Kellogg Co., Nestlé S.A., PepsiCo, Inc., and Amway Corp. 

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

How COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected region and segment

Who is the leader in the market?

How players are addressing challenges to sustain growth?

Where is the investment opportunity?

Global Vitamin Fortified and Mineral Enriched Food and Beverage Market Report by Segment

By Product Type

  • Cereal-Based Products
  • Dairy Products 
  • Beverages
  • Infant Formulas

By Distribution Channel

  • Supermarket/Hypermarket
  •  Convenience Stores
  •  Pharmacy/Drug Store
  •  Online Retail Store

Global Vitamin Fortified And Mineral Enriched Food And Beverage Market Report by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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