Rural Clean Water Programs Driving Purifier Installations Globally

Published: Apr 2025

Global water purifier market was $18.2 billion and is projected to grow at a CAGR of 10.9% during the forecast period (2025-2035). The growing recognition of clean water among the population is expected to drive the water purifier market during the forecast period. The government/NGO’s initiatives to improve access to clean drinking water and campaigns to promote hygiene and safe water practices are expected to increase the installation of purifiers globally. The focus on supplying water to underserved regions increases the need for water purifier installations. For instance, in August 2024, the government of Kerala revealed its plan to achieve the target of providing a tap water supply to all rural households. Through the mission “Jal Jeevan,” the government in the state focuses on water supply over the next year. According to the state government, 54% of the targeted pipe connections have been provided. Before the mission, the state had 17 lakh pipe connections and in 2024, has increased to 40 lakhs. 

Browse the full report description of “Water Purifiers Market by Product Type (Point-of-use Filters, Under the Counter Filters, Counter Top Filters, Pitcher Filters, Faucet-mounted Filters, Others), and by Distribution Channel (Online, and Offline) Forecast Period (2025-2035)” at https://www.omrglobal.com/industry-reports/water-purifier-market

Additionally, in May 2023, the NGOs of Gujarat made water availability to 24 villages. Dr KR Shroff Foundation (KRSF) and Vicharta Samuday Samarthan Manch (VSSM) announced their collaboration to implement participative water management projects across 24 villages of Sabarkantha district. Both foundations are non-government organizations. 

Key Players and Innovations

The key players in the water purifier market include 3M Co., Koninklijke Philips N.V., A. O. Smith Corp., Kent RO Systems Ltd., LG Electronics Inc., Panasonic Holdings Corp., Kent RO Systems Ltd., Whirlpool, and Evoqua Water Technologies, LLC., among others. Such companies are at the forefront of innovation, constantly improving and refining manufacturing techniques and exploring advanced uses of water filters to enhance filtration performance and durability. For instance, in October 2023, Urban company launched several ranges of smart RO water purifier models under the sub-brand Native. The models include Native M1 and M2 designed for clean and safe drinking water for residential purposes. Further, the company also offers a ‘zero-cost’ warranty that includes filters, membranes, and all other spare parts for two years.

Market Coverage

The market number available for – 2024-2035

Base year- 2024

Forecast period- 2025-2035

Segment Covered- 

o By Product Type

o By Distribution Channel

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape - 3M Co., Koninklijke Philips N.V., A. O. Smith Corp., Kent RO Systems Ltd., LG Electronics Inc., Panasonic Holdings Corp., Kent RO Systems Ltd., Whirlpool, and Evoqua Water Technologies, LLC., among others.

Key Questions Addressed by the Report

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • Who is the leader in the market?
  • How are players addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Water Purifiers Market Report Segment

By Product Type

  • Point-of-Use 
  • Under the Counter 
  • Counter Top 
  • Pitcher 
  • Faucet-mounted 
  • Others 

By Distribution Channel

  • Online 
  • Offline 

Global Water Purifiers Market Report Segment by Region

North America

United States

Canada 

Europe

UK

Germany

Italy

Spain

France

Russia

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Australia and New Zealand

ASEAN Economies

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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