The global market for website accessibility testing software market is anticipated to grow at a considerable CAGR during the forecast period. The increasing number of people with a disability further contribute to the growth of the market during the forecast period. The people who are suffering from disabilities, internet users may have to be enabled using assistive technology such as text readers and screen readers. The objective of any software solution in the field of web accessibility is to ensure that those with disabilities can properly access and use websites and web applications.
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As per the data published by the World Health Organization (WHO) in January 2018, more than a billion people, nearly 15% of the world's population, have some form of disability. Between 110 million and 190 million adults have significant difficulties in functioning. As social media is a communication platform and excluding this 15% of the world’s population shows accessibility issues in social media platforms. Due to inaccessibility issues, this population is not able to properly connect with the enterprises. As a result, it will affect the organizational marketing strategy in some contexts.
Some key accessibility issues with sites, such as Twitter, LinkedIn, Facebook, and YouTube comprise the inability to operate functionality using keyboard only, video lacking captioning, poor color contrast, lack of section headings, inability to resize text, and missing text equivalent for images. As social media is a part of electronic and information technology, government agencies require to comply with the accessibility under Section 508 while utilizing web-based tools. Additionally, non-governmental organizations utilizing social media are expected to have a considerable responsibility to ensure accessibility of the content.
Government guidelines for web accessibility contribute to website accessibility testing software market
As per the US Environmental Protection Agency (EPA), Section 508 requires that the federal government procure, create, use and maintain ICT that is accessible to people with disabilities, regardless of whether they work for the federal government or not. As a result, website developers should primarily focus on making the website accessible and easier for users to operate functionally through several inputs beyond keyboards. Section A of the Authoring Tools Accessibility Guidelines (ATAG) offers specific information to the organizations regarding how to make the authoring tools themselves accessible, which will support people with disabilities to create web content that further propels the market growth.
The World Wide Web Consortium (W3C) develops international standards for the Web, including CSS, HTML, and so on. The W3C Web Accessibility Initiative (WAI) develops standards and support materials that enable us to understand and implement accessibility. This allows making websites, applications, and other digital creations more accessible and usable to everyone. The accessibility checker will run against all three Web Content Accessibility Guidelines (WCAG) 2 levels (A, AA, AAA), as well as guidelines particular to Section 508. Currently, WAI’s WCAG is the most widely accepted set of web accessibility guidelines across the globe.
Global Website Accessibility Testing Software Market Segmentation
By Technique
By End-user
Global Website Accessibility Testing Software Market – Segment by Region
North America
Europe
Asia-Pacific
Rest of the World
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