Rising Investments by Global and Regional Players are Expanding Indian Online Entertainment Market

Indian online entertainment market was valued at $13.8 billion in 2025 and is projected to reach $51.6 billion by 2035, growing at a CAGR of 14.1% during the forecast period (2026–2035). The market players of the Indian online entertainment market are reshaping the industry’s growth. The players in the region are continuously increasing their expenditure on original Indian content, regional language productions, and exclusive rights to sports and entertainment events. The Indian players such as JioCinema, Zee5, SonyLIV, and MX Player are rising their which will further impact the growth of the digital audience positively. The growing investment along with strategic initiatives by regional players are driving the growth of the Indian online entertainment market during the forecast period. For instance,

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In February 2025, JioCinema announced the merger with Disney+ Hotstar. Both JioCinema and Disney+ Hotstar merged to create “JioHotstar,” a new streaming platform. The new service was launched by JioStar, a joint venture between Reliance Industries and The Walt Disney Company. The merger brings together two of India’s most popular streaming platforms, combining their content libraries, sports coverage, and technology to offer a wider range of entertainment.

• In February 2025, Netflix announced that the company would expand into content creation by 2025. The company planned to make heavy content investments in India to retain users and grow its subscriber base. Netflix has increased its annual budget to $18 billion from $17 billion for content creation in India. Moreover, Shergill, who has led Netflix India’s content strategy since 2019, outlined plans to expand original programming and film acquisitions.

• In March 2023, Surinder Films acquired Addatimes, the first Bengali on-demand OTT Platform in the country. Surinder Films, headquartered in Kolkata, is one of the leading and revered Production Houses of Kolkata. Surinder Films has produced over 100 Bengali films. The company has now become one of the most prominent names in the field of content production. The company is producing more than 6000 hours of television content across all the leading TV channels.

Thus, such investments have intensified, with regional players focusing heavily on tier-2 and tier-3 cities to meet rising demand, while global platforms are using India as a hub for testing new content formats and monetization strategies, further expanding the digital entertainment market in India during the forecast period.

Market Coverage

• The market number available for – 2025-2035
• Base year- 2025
• Forecast period- 2026-2035
• Segment Covered-
  • By Device
  • By Form
  • By Platform
• Competitive Landscape - Amazon, Netflix, Zee Entertainment Enterprises, Sony Pictures Network India, Balaji Telefilms, Hungama Digital Media, The Walt Disney Co., and among others., among others.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Indian Online Entertainment Market Report Segment

By Device

• Laptops/ Desktops/Tablets
• Smart TVs/Monitors/Projectors
• Smartphones
• Virtual Reality
• Others

By Form

• Audio
• Video
• Games
• Others

By Platform

• Audio Streaming
• Video Streaming
• Gaming
• Internet Radio

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