Japan hair care market is anticipated to grow significantly at a CAGR of 4.2% over the forecast period (2021-2027). Japan hair care market is segmented based on product type ad distribution channel. Based on the product type, the market is segmented as shampoo, conditioner, hair oil, hair colorants, hair styling products, and others. The other product type includes waxes, pastes, mousses, and hair treatment products. Based on the distribution channel, the market is segmented into offline channels and online channels. The offline channel includes supermarket/hypermarkets, convenience stores, specialty stores, pharmacies/ drug stores, and others. According to the World FMCG Association, the Japanese customers are extremely sophisticated and well-informed in the case of chemical formulations in hair products. Additionally, natural ingredients and organic formulations are expected to witness high demand in the country.
Browse the full report description Japan Hair Care Market Size, Share & Trends Analysis Report by Product Type (Shampoo, Conditioner, Hair Oil, Hair Colorants, Hair Styling Products, and Others), By Distribution Channel (Offline and Online) Forecast, 2021-2027 at https://www.omrglobal.com/industry-reports/japan-hair-care-market
In June 2019, Kao Corp.'s chemical division created 2 new hair care solutions with the benefits such as anti-aging and milder properties. As per the company, these 2 are the majorly demanded product by the consumers of Japan. According to the CEO of Kao Corp, Moe Yoshizawa, each Japanese cosmetic company has at least one brand which is solely targeted to older consumers. For example, the Kao's Segreta brand offers products for the elder population that include anti-aging cosmetics and hair care products. Additionally, there is an exponentially rising demand for gentle and mild shampoo by the other consumers of Japan.
The Japanese cosmetics sales have continued to rise, as it is highly popular in Asia-Pacific. According to the Japanese Government, approximately 90% of products are exported from Japan across the Asia-Pacific. Furthermore, in the study conducted by EU-Japan Center for Industrial Cooperation, in 2019, hair care and skin care products make up more than 2/3 of the entire Japanese cosmetics industry. The cosmetics products manufactured in Japan focus on utilizing the benefits of simple and powerful ingredients. The hair care products developed are used by professionals to provide treatment and advanced therapies. Japan extensively focuses on hair care industry catering to fulfill the demand of young and old population with the development of specific and different preferences for hair care products. The another major factor which accelerated the demand for the usage of Japanese cosmetics products is that, the products used are chemicals-based coupled with oils and extracts from botanical ingredients. Additionally, the products developed have near zero side effects encountered so far.
Market Coverage
o By Product Type
o By Distribution Channel
o Japan
Key questions addressed by the report
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
Global Hair Care Market – Segmentation
By Product Type
By Distribution Channel
o Supermarket/Hypermarket
o Convenience Stores
o Specialty Stores
o Pharmacies/ Drug Stores
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