Expanding Role of AI in E-Commerce Market: Industry Insights and Future Trends

North American AI in e-commerce market was valued at $3.34 billion in 2025 and is projected to reach $14.37 billion by 2035, growing at a CAGR of 15.7% during the forecast period (2026–2035). AI across North America is reforming online shopping by making discovery more visual and conversational, along with more personalized and trustworthy selection. The AI in e-commerce is rapidly shifting from “search and scroll” to “ask, show, and receive.” The benefits associated with AI in e-commerce, such as personalization at scale, multimodal search, Conversational buying, automated content & trust signals, and more, are expected to provide substantial growth to the market during the forecast period. For instance,

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• In November 2024, Perplexity announced that they are rolling out a new feature. This feature will let Pro subscribers purchase a product without leaving its AI search engine. When searching for a product using Perplexity, Pro members based in the US can now choose a “Buy with Pro” button that will automatically order the product using saved shipping and billing information. The company also revealed that purchased products through the Pro feature come with free shipping.

• In September 2024, Amazon revealed that the company is integrating generative AI into its shopping experience. The company introduced a collection of new generative AI tools that aim to improve retail experience for both customers and sellers on the platform. At the Amazon Accelerate event, the company also announced a notable feature that it will use customers’ preferences, search, browsing, and purchase history. This will assist in creating personalized product recommendations on Amazon’s homepage.

Key Players and Innovations

The major players in the North American AI in e-commerce market include Amazon Web Services, Adobe, Bluecore, Google, IBM, Salesforce, SAP, Oracle, Infosys, ViSenze Pte Ltd., and Tata Consultancy Services with companies leveraging partnerships, collaborations, mergers, and acquisitions to drive innovation, expand product portfolios, enhance sustainability, improve AI capabilities, and strengthen their market presence, while responding to the growing demand for personalized, efficient, and high-performance e-commerce solutions across retail, logistics, and customer engagement sectors.

Market Coverage

• The market numbers available for 2025-2035
• Base year- 2025
• Forecast period- 2026-2035
• Segment Covered-
  • By Component
  • By Deployment Mode
  • By Application
• Competitive Landscape - Amazon Web Services, Inc., Google LLC, IBM Corp., Salesforce, Microsoft, and others.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

North American AI in E-Commerce Market Report Segment

By Component

• Software
• Services

By Deployment Model  

• Cloud
• On-Premises

By Application  

• Warehouse Automation
• Supply Chain Analysis
• Customer Relationship Management
• Product Recommendation
• Merchandizing
• Fake Review Analysis
• Customer Service

North American AI in E-Commerce Market Report Segment by Region

• US
• Canada

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