US AI in E-Commerce Market Set to Grow at a CAGR of 15.7% Driven by Conversational AI and Virtual Assistants

US AI in e-commerce market was valued at $2,826.58 million in 2025 and is projected to reach $13,941.03 million by 2035, growing at a CAGR of 15.7% during the forecast period (2026–2035).  The US e-commerce market is experiencing significant adoption of conversational AI and virtual assistants as companies seek to enhance customer experience and operational efficiency. AI-powered chatbots and virtual shopping assistants are increasingly deployed to manage customer inquiries, provide personalized recommendations, and guide purchase decisions around the clock. These technologies contribute to faster response times, higher engagement, and reduced reliance on human support for routine queries. Retailers report improvements in service consistency and customer satisfaction, while operational costs are optimized through automation.

Browse the full report description of “US AI in E-Commerce Market Size, Share & Trends Analysis Report by (Software and Services), by Deployment Mode (On-Premises, and Cloud), and by Application (Warehouse Automation, Supply Chain Analysis, Customer Relationship Management, Product Recommendation, Merchandising, Fake Review Analysis, and Customer Service), Forecast Period (2026-2035)” at https://www.omrglobal.com/industry-reports/us-ai-in-e-commerce-market

Advanced natural language processing allows virtual assistants to understand intent and context, creating more seamless interactions. Integration with e-commerce platforms and CRM systems ensures that recommendations are relevant and timely. Many brands are experimenting with hybrid models, combining AI support with human agents for complex issues. The adoption of these tools also enables scalable support during peak shopping periods. Trends indicate that conversational AI is becoming a standard feature in digital retail operations. As investment in these technologies grows, companies are focusing on refining accuracy, personalization, and user experience.

Over the past year, US businesses have invested an average of $403,000 in the development or implementation of AI-driven customer experience solutions, according to a survey of executives from 300 large and mid-sized e-commerce companies in the US. The survey identified several key motivations for adopting AI, including enhancing customer service (61%), conducting marketing analysis (60%), automating administrative tasks (42%), providing translation services (41%), and generating content (40%).

Major Players Expand AI-Powered Shopping Solutions in US E-Commerce

• In January 2026, Google announced an expansion of shopping features in its AI chatbot by partnering with major retailers including Walmart, Shopify, and Wayfair, aiming to transform the Gemini app into both a virtual merchant and an assistant. The update introduces an instant checkout function, allowing customers to complete purchases through multiple payment providers without leaving the Gemini chat interface.

• In December 2025, Amenexia launched a 24/7 AI-powered shopping assistant for the US eCommerce market, designed to guide customers through the online shopping journey and improve conversion rates. The assistant integrates with platforms including Shopify, Magento, and BigCommerce, providing real-time responses to product inquiries, personalized recommendations, and checkout guidance. Amenexia aims to replicate human-like interaction, addressing customer questions that often lead to cart abandonment.

Market Coverage

• The market number available for – 2025-2035
• Base year- 2025
• Forecast period- 2026-2035
• Segment Covered-
  • Component
  • Deployment Mode
  • By Application
• Competitive Landscape - Amazon Web Services, Inc., Google LLC, IBM Corp., Microsoft Corp., Salesforce, Inc., among others.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

US AI in E-Commerce Market Report Segment

Component

• Software
• Services

Deployment Mode

• Cloud
• On-Premises

By Application

• Warehouse Automation
• Supply Chain Analysis
• Customer Relationship Management
• Product Recommendation
• Merchandizing
• Fake Review Analysis
• Customer Service

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