On August 3rd, 2023, Qualcomm Technologies, Inc. announced they’re joining hands with the Hyundai Motor Group (HMG) for a technical collaboration. This collaboration aims to bring Qualcomm’s latest version of AI-based technology – Snapdragon Automotive Cockpit Platform to HMG’s upcoming Purpose-Built Vehicle (PBV), providing a seamless infotainment system.
Qualcomm, an American multinational corporation, has been an industry leader in generating software, services and semiconductors related to wireless technology. This wireless technology extends to automotive solutions, wherein they have recently developed Snapdragon Digital Chassis – a set of cloud-connected platforms for automobiles.
Snapdragon Automotive Cockpit Platform is one of these platforms, which comes with an advanced GPU and AI engine. This platform will be integrated into HMG’s upcoming PBVs – providing amazing software and connectivity features for a personalised and seamless infotainment system and cabin experience.
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The Hyundai Motor Group, headquartered in Seol, South Korea, has a lineup that consists of 3 automotive companies. This includes their primary company – Hyundai Motors, their luxury company Genesis Motors and Kia, which they acquired in 1998. The group is responsible for many innovative solutions in the automotive industry, including their upcoming lineup of Purpose-Built Vehicles.
This collaboration between the two companies is just a further step in an already long-lasting partnership, wherein Qualcomm has worked with Hyundai to develop solutions for in-vehicle mobile communication since 2011.
“We are excited to work with Hyundai Motor Group on PBV to provide digital in-vehicle experiences powered by the Snapdragon Automotive Cockpit platform.” – said O.H. Kwon, Senior Vice President and President of Asia-Pacific, Qualcomm Technologies, Inc.
Talking further about the collaboration, HMG’s PBVs are an upcoming lineup of mobility solutions that will be engineered for transportation services. Moreover, based on individual needs, these PBVs will cater to several fronts such as comfort, healthcare, logistics and commercial activities. To further add personalisation and intelligence to these vehicles, the Snapdragon Automotive Cockpit Platform will be integrated into them.
The Snapdragon Automotive Cockpit Platform is a high-performing low-power platform that’s designed to enhance software experiences and infotainment systems in software-driven vehicles. This platform supports cloud-connected applications and can be upgraded over time. This platform is equipped with an advanced GPU, an AI engine, and a rich software stack. This wide adaptability, power and features allow automakers to create personalised and highly customizable in-cabin experiences across a variety of vehicles, based on vehicle tiers and users.
It will be exciting to see how this collaboration between Qualcomm and the Hyundai Motors Group will shape the future of the automotive industry and market, specifically the automotive software market and purpose-built vehicle market.