App Analytics Market
App Analytics Market Size, Share & Trends Analysis Report by Component (Software and Service), by Type (Web App Analytics and Mobile App Analytics), by Application (User Analytics, Revenue Analytics, and App Performance Analytics and Operations), and by Industry Vertical (BFSI, Logistics, Travel, and Transportation, Gaming, Telecom and IT, Media and Entertainment, and Retail) Forecast Period (2023-2030)
App analytics market is anticipated to grow at a CAGR of 20.1% during the forecast period. The growth of the market is attributed to factors such as increasing demand for user insights, improving app performance, and optimizing revenue generation strategies. Also, the rapid advancement of new and innovative solutions by market players is anticipated to positively contribute to the growth of the market. For instance, in April 2022, Mobile marketing analytics platform Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real time.
Segmental Outlook
The global app analytics market is segmented based on its component, type, application, and industry vertical. Based on the component, the market is segmented into software and services. Based on the type, the market is categorized into web app analytics and mobile app analytics. Further, based on the application, the market is segmented into user analytics, revenue analytics, and app performance analytics and operations. Among the industry verticals, the BFSI segment is anticipated to register significant growth during the forecast period. The growth of this segment is attributed to factors such as the increasing adoption of mobile banking and financial applications, coupled with the need for analyzing user behavior and optimizing financial services.
Among these segments, the platform analytics segment is anticipated to hold a considerable market share. The growth of the segment is attributed to advancement in platform analytics and launches of new and enhanced features on the platform for app analytics. For instance, in March 2023, Heap, the leading digital analytics provider, announced the expansion of their mobile auto-capture capabilities to new development frameworks for Android and iOS. Heap's comprehensive platform enables mobile teams to understand and optimize cross-platform customer experiences in a field that desperately needs these kinds of solutions. The cross-platform customer experience allows customers to reach the quickest time to insight so they can create the best possible digital experiences and accelerate their business, above and beyond what other tools can provide.
Regional Outlooks
The global app analytics market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the Europe market is anticipated to witness prominent growth over the forecast period. However, the Asia-Pacific region is projected to experience considerable growth in the app analytics market, driven by factors such as the increasing number of smartphone users and the growing adoption of mobile applications across various industries.
Global App Analytics Market Growth, by Region 2023-2030
The North American Region is anticipated to Hold a Significant Share in the Global App Analytics Market
Among these regions, the North American region is anticipated to hold a significant share of the global app analytics market during the forecast period. The growth of the app analytics market in the region is primarily driven by factors such as the presence of major technology companies, increasing investments in-app analytics solutions, and the high adoption of mobile applications across industries. For instance, in August 2022 CleverTap, a leading global B2B SaaS platform for customer engagement and retention signed definitive agreements to raise $105M in a Series D funding round led by CDPQ, a global investment group that committed $75M, with participation from IIFL AMC’s Tech Fund, along with existing investors Tiger Global and Sequoia India. The funds will be used to support CleverTap’s global expansion and enhance the development of its solutions and technology. In June 2022, CleverTap completed the acquisition of San Francisco-based Leanplum, a leading multi-channel customer engagement platform, further strengthening its footprint in North America and Europe. In the same month, it also unveiled TesseractDB™, the world’s first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands.
Market Players Outlook
The major companies serving the global app analytics market include Apple Inc., Adobe Inc., Mixpanel Inc., Flurry Analytics (Verizon Media), MoEngage Inc., Heap Inc., Firebase (Google LLC), AppsFlyer Ltd., Singular Labs Inc., Smartlook s.r.o., and Taplytics Inc. These market players are considerably contributing to the market growth by adopting various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market and cater to the evolving needs of businesses for app analytics solutions. For instance, in May 2021, San Francisco product intelligence company Amplitude acquired Seattle startup Iteratively. Iteratively sells software to data and product teams for customer analytics tracking. The acquisition is done to help prevent data quality problems and has standardized customer data in one place.
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global app analytics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Company
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Key Strategy Analysis
4. Market Segmentation
4.1. Global App Analytics Market by Component
4.1.1. Software
4.1.2. Service
4.2. Global App Analytics Market by Type
4.2.1. Web App Analytics
4.2.2. Mobile App Analytics
4.3. Global App Analytics Market by Application
4.3.1. User Analytics
4.3.2. Revenue Analytics
4.3.3. App Performance Analytics and Operations
4.4. Global App Analytics Market by Industry Vertical
4.4.1. BFSI
4.4.2. Logistics, Travel, and Transportation
4.4.3. Gaming
4.4.4. Telecom and IT
4.4.5. Media and Entertainment
4.4.6. Retail
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Adjust GmbH
6.2. Adobe Inc. (Adobe Analytics)
6.3. Amplitude Inc.
6.4. Apple Inc. (App Store Connect)
6.5. Appsflyer Ltd.
6.6. Cisco Systems, Inc. (AppDynamics)
6.7. CleverTap Inc.
6.8. Countly Inc.
6.9. data.ai (App Annie Inc.)
6.10. Flurry Analytics (Verizon Media)
6.11. Google LLC (Firebase)
6.12. Heap Inc.
6.13. International Business Machines (IBM) Corporation
6.14. Kochava Inc.
6.15. Mixpanel Inc.
6.16. MoEngage Inc.
6.17. ServiceNow Inc. (Appsee)
6.18. Singular Labs Inc.
6.19. Smartlook s.r.o.
6.20. Upland (Localytics Inc.)
1. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
2. GLOBAL APP ANALYTICS SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
3. GLOBAL APP ANALYTICS SERVICE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
4. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
5. GLOBAL WEB APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
6. GLOBAL MOBILE APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
7. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
8. GLOBAL APP ANALYTICS FOR USER ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
9. GLOBAL APP ANALYTICS FOR REVENUE ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
10. GLOBAL APP ANALYTICS FOR APP PERFORMANCE ANALYTICS AND OPERATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
11. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
12. GLOBAL APP ANALYTICS FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
13. GLOBAL APP ANALYTICS FOR LOGISTICS, TRAVEL, AND TRANSPORTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
14. GLOBAL APP ANALYTICS FOR GAMING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
15. GLOBAL APP ANALYTICS FOR TELECOM AND IT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
16. GLOBAL APP ANALYTICS FOR MEDIA AND ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
17. GLOBAL APP ANALYTICS FOR RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
18. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
19. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
20. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
21. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
22. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
23. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
24. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
25. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
26. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
27. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
28. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
29. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
30. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
31. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
32. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
33. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
34. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
35. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
36. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
37. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
38. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
1. GLOBAL APP ANALYTICS MARKET SHARE BY COMPONENT, 2022 VS 2030 (%)
2. GLOBAL APP ANALYTICS SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
3. GLOBAL APP ANALYTICS SERVICE MARKET SHARE BY REGION, 2022 VS 2030 (%)
4. GLOBAL APP ANALYTICS MARKET SHARE BY TYPE, 2022 VS 2030 (%)
5. GLOBAL WEB APP ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
6. GLOBAL MOBILE APP ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
7. GLOBAL APP ANALYTICS MARKET SHARE BY APPLICATION, 2022 VS 2030 (%)
8. GLOBAL APP ANALYTICS FOR USER ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
9. GLOBAL APP ANALYTICS FOR REVENUE ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
10. GLOBAL APP ANALYTICS FOR APP PERFORMANCE ANALYTICS AND OPERATIONS MARKET SHARE BY REGION, 2022 VS 2030 (%)
11. GLOBAL APP ANALYTICS MARKET SHARE BY INDUSTRY VERTICAL, 2022 VS 2030 (%)
12. GLOBAL APP ANALYTICS FOR BFSI MARKET SHARE BY REGION, 2022 VS 2030 (%)
13. GLOBAL APP ANALYTICS FOR LOGISTICS, TRAVEL, AND TRANSPORTATION MARKET SHARE BY REGION, 2022 VS 2030 (%)
14. GLOBAL APP ANALYTICS FOR GAMING MARKET SHARE BY REGION, 2022 VS 2030 (%)
15. GLOBAL APP ANALYTICS FOR TELECOM AND IT MARKET SHARE BY REGION, 2022 VS 2030 (%)
16. GLOBAL APP ANALYTICS FOR MEDIA AND ENTERTAINMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
17. GLOBAL APP ANALYTICS FOR RETAIL MARKET SHARE BY REGION, 2022 VS 2030 (%)
18. GLOBAL APP ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
19. US APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
20. CANADA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
21. UK APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
22. FRANCE APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
23. GERMANY APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
24. ITALY APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
25. SPAIN APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
26. REST OF EUROPE APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
27. INDIA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
28. CHINA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
29. JAPAN APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
30. SOUTH KOREA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
31. REST OF ASIA-PACIFIC APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
32. REST OF THE WORLD APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
