App Analytics Market
App Analytics Market Size, Share & Trends Analysis Report by Component (Software and Service), by Type (Web App Analytics and Mobile App Analytics), by Application (User Analytics, Revenue Analytics, and App Performance Analytics and Operations), and by Industry Vertical (BFSI, Logistics, Travel, and Transportation, Gaming, Telecom and IT, Media and Entertainment, and Retail), Forecast Period (2025-2035)
Industry Outlook
App analytics market is estimated to grow at a CAGR of 13.2% during the forecast period (2025-2035). The marketplace growth is mainly inspired by increasing demand for user behavior, progress in analytics technologies, and growing requirements for app performance optimization. Adopting app analytics in mobile marketing, in-app monetization, and user engagement tracking is changing businesses by enabling data-driven decisions. Additionally, the integration of AI-driven analytics, real-time data visualization, and predictive modeling is reshaping the industry landscape. These innovations help address major challenges, including data privacy concerns, integration complications, and the requirement for spontaneous cross-platform analytics.
Segmental Outlook
The global app analytics market is segmented based on its component, type, application, and industry vertical. Based on the component, the market is segmented into software and services. Based on the type, the market is categorized into web app analytics and mobile app analytics. Further, based on the application, the market is segmented into user analytics, revenue analytics, app performance analytics, and operations. Among the industry verticals, the BFSI segment is estimated to record significant growth during the forecast period. The growth of this segment is responsible for factors such as mobile banking and increasing financial applications, which together with the need to analyze user behavior and optimize financial services.
Mobile App Analytics Sub-Segment is Anticipated to Hold a Considerable Share of the Global App Analytics Market
The mobile app analytics sub-segment is estimated to have a significant market share. The growth of the section is attributed to the increasing demand for real-time user insights and progression in mobile analytics solutions. Artificial intelligence and the integration of machine learning in analytics tools improve further capabilities, allowing companies to make more informed decisions. Additionally, increasing emphasis on individual user experiences and targeted marketing campaigns increases the requirement for advanced mobile analytics solutions. For instance, in May 2023, Mixpanel released Mixpanel Marketing Analytics. This event-based facts version data model enables businesses to examine consumer behavioral facts across channels and examine campaign effectiveness utilizing cohorts. This advancement permits groups to gain deeper insights into personal interactions, facilitating information-driven choice-making and optimized advertising strategies.
Global App Analytics Market Share By Application, 2024 (%)
Regional Outlook
The global app analytics market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, Russia and others), Asia-Pacific (India, China, Japan, South Korea, ASEAN Countries, Australia & New Zealand and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the European market is anticipated to witness prominent growth over the forecast period. However, the Asia-Pacific region is projected to experience considerable growth in the app analytics market, driven by factors such as the increasing number of smartphone users and the growing adoption of mobile applications across various industries.
The North America Region is anticipated to hold a Significant Share in the Global App Analytics Market.
The North American region is anticipated to hold a significant share in the global app analytics market. The regional growth is driven by increasing digital changes and advanced data analytics solutions. In countries such as the US and Canada, the high penetration of smartphones and mobile applications is promoting the demand for analytics tools. Certainly, increasing focus on individual marketing strategies and user engagement optimization is encouraging businesses to invest in sophisticated analytics platforms. The expansion of industries such as e-commerce, gaming, and fintech is intensifying market growth. The region is observing significant growth in AI-operated analytics and real-time data processing, enabling businesses to achieve deep insight into user behavior. The government's strict rules on data privacy and compliance are carried forward to implement strong analytics solutions to ensure transparency and safety. The presence of major technology firms and continuous investment in innovation is expected to further strengthen the development of the app analytics market in North America.
Market Players Outlook
The major companies serving the global app analytics market include Apple Inc., Adobe Inc., Mixpanel Inc., Flurry Analytics, MoEngage Inc., Heap Inc. and others These market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market.
Recent Developments
- In December 2024, Amplitude acquired Command AI to integrate AI-powered user assistance into its analytics platform. This acquisition aims to provide personalized onboarding and interactive guides, enhancing user experience and enabling products to adapt based on user data. The integration of Command AI allows businesses to leverage real-time insights, streamline customer interactions, and improve decision-making through advanced AI-driven analytics.
- In April 2023, Amplitude introduced new features aimed at improving team collaboration, gaining deeper insights into user conversion, and tracking the impact of marketing campaigns for their app analytics development. These updates encompass enhanced funnel charts, space edit access, and comprehensive campaign reporting, enabling businesses to optimize their digital strategies effectively.
The Report Covers
- Market value data analysis of 2025 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global app analytics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1 Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Global App Analytics Market Sales Analysis – Component | Type | Application | Industry Vertical ($ Million)
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Company
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Key Strategy Analysis
4. Market Segmentation
4.1. Global App Analytics Market by Component ($ Million)
4.1.1. Software
4.1.2. Service
4.2. Global App Analytics Market by Type ($ Million)
4.2.1. Web App Analytics
4.2.2. Mobile App Analytics
4.3. Global App Analytics Market by Application ($ Million)
4.3.1. User Analytics
4.3.2. Revenue Analytics
4.3.3. App Performance Analytics and Operations
4.4. Global App Analytics Market by Industry Vertical ($ Million)
4.4.1. BFSI
4.4.2. Logistics, Travel, Transportation
4.4.3. Gaming
4.4.4. Telecom and IT
4.4.5. Media and Entertainment
4.4.6. Retail
5. Regional Analysis
5.1. North America App Analytics Market Sales Analysis – Component | Type | Application | Industry Vertical ($ Million)
5.1.1. United States
5.1.2. Canada
5.2. Europe App Analytics Market Sales Analysis – Component | Type | Application | Industry Vertical ($ Million)
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific App Analytics Market Sales Analysis – Component | Type | Application | Industry Vertical ($ Million)
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Australia & New Zealand
5.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Other)
5.3.7. Rest of Asia-Pacific
5.4. Rest of the World App Analytics Market Sales Analysis – Component | Type | Application | Industry Vertical ($ Million)
5.4.1. Latin America
5.4.2. Middle East and Africa
6 Company Profiles
6.1 Adjust GmbH
6.2 Adobe Inc. (Adobe Experience Cloud)
6.3 Amplitude Inc.
6.4 Apple Inc. (App Store Connect-APP Analytics)
6.5 Appsflyer Ltd.
6.6 Spylunk (Cisco Systems, Inc.) (AppDynamics)
6.7 CleverTap Inc.
6.8 Countly Inc.
6.9 Flurry Analytics (SDK Analytics UI)
6.10 Google LLC (Firebase)
6.11 Heap Inc.
6.12 International Business Machines (IBM) Corp.
6.13 Kochava Inc.
6.14 Mixpanel Inc.
6.15 MoEngage Inc.
6.16 Next Bee Corp.
6.17 Sensor Tower, Inc.
6.18 ServiceNow Inc. (Appsee)
6.19 Singular Labs Inc.
6.20 Upland Sofware Inc. (Localytics Inc.)
1. Global App Analytics Market Research And Analysis By Component, 2024-2035 ($ Million)
2. Global App Analytics Software Market Research And Analysis By Region, 2024-2035 ($ Million)
3. Global App Analytics Service Market Research And Analysis By Region, 2024-2035 ($ Million)
4. Global App Analytics Market Research And Analysis By Type, 2024-2035 ($ Million)
5. Global Web App Analytics Market Research And Analysis By Region, 2024-2035 ($ Million)
6. Global Mobile App Analytics Market Research And Analysis By Region, 2024-2035 ($ Million)
7. Global App Analytics Market Research And Analysis By Application, 2024-2035 ($ Million)
8. Global App Analytics For User Analytics Market Research And Analysis By Region, 2024-2035 ($ Million)
9. Global App Analytics For Revenue Analytics Market Research And Analysis By Region, 2024-2035 ($ Million)
10. Global App Analytics For Performance Analytics And Operations Market Research And Analysis By Region, 2024-2035 ($ Million)
11. Global App Analytics Market Research And Analysis By Industry Vertical, 2024-2035 ($ Million)
12. Global App Analytics For BFSI Market Research And Analysis By Region, 2024-2035 ($ Million)
13. Global App Analytics For Logistics, Travel, And Transportation Market Research And Analysis By Region, 2024-2035 ($ Million)
14. Global App Analytics For Gaming Market Research And Analysis By Region, 2024-2035 ($ Million)
15. Global App Analytics For Telecom And IT Market Research And Analysis By Region, 2024-2035 ($ Million)
16. Global App Analytics For Media And Entertainment Market Research And Analysis By Region, 2024-2035 ($ Million)
17. Global App Analytics For Retail Market Research And Analysis By Region, 2024-2035 ($ Million)
18. Global App Analytics Market Research And Analysis By Region, 2024-2035 ($ Million)
19. North American App Analytics Market Research And Analysis By Country, 2024-2035 ($ Million)
20. North American App Analytics Market Research And Analysis By Component, 2024-2035 ($ Million)
21. North American App Analytics Market Research And Analysis By Type, 2024-2035 ($ Million)
22. North American App Analytics Market Research And Analysis By Application, 2024-2035 ($ Million)
23. North American App Analytics Market Research And Analysis By Industry Vertical, 2024-2035 ($ Million)
24. European App Analytics Market Research And Analysis By Country, 2024-2035 ($ Million)
25. European App Analytics Market Research And Analysis By Component, 2024-2035 ($ Million)
26. European App Analytics Market Research And Analysis By Type, 2024-2035 ($ Million)
27. European App Analytics Market Research And Analysis By Application, 2024-2035 ($ Million)
28. European App Analytics Market Research And Analysis By Industry Vertical, 2024-2035 ($ Million)
29. Asia-Pacific App Analytics Market Research And Analysis By Country, 2024-2035 ($ Million)
30. Asia-Pacific App Analytics Market Research And Analysis By Component, 2024-2035 ($ Million)
31. Asia-Pacific App Analytics Market Research And Analysis By Type, 2024-2035 ($ Million)
32. Asia-Pacific App Analytics Market Research And Analysis By Application, 2024-2035 ($ Million)
33. Asia-Pacific App Analytics Market Research And Analysis By Industry Vertical, 2024-2035 ($ Million)
34. Rest Of The World App Analytics Market Research And Analysis By Region, 2024-2035 ($ Million)
35. Rest Of The World App Analytics Market Research And Analysis By Component, 2024-2035 ($ Million)
36. Rest Of The World App Analytics Market Research And Analysis By Type, 2024-2035 ($ Million)
37. Rest Of The World App Analytics Market Research And Analysis By Application, 2024-2035 ($ Million)
38. Rest Of The World App Analytics Market Research And Analysis By Industry Vertical, 2024-2035 ($ Million)
1. Global App Analytics Market Share By Component, 2024 Vs 2035 (%)
2. Global App Analytics Software Market Share By Region, 2024 Vs 2035 (%)
3. Global App Analytics Service Market Share By Region, 2024 Vs 2035 (%)
4. Global App Analytics Market Share By Type, 2024 Vs 2035 (%)
5. Global Web App Analytics Market Share By Region, 2024 Vs 2035 (%)
6. Global Mobile App Analytics Market Share By Region, 2024 Vs 2035 (%)
7. Global App Analytics Market Share By Application, 2024 Vs 2035 (%)
8. Global App Analytics For User Analytics Market Share By Region, 2024 Vs 2035 (%)
9. Global App Analytics For Revenue Analytics Market Share By Region, 2024 Vs 2035 (%)
10. Global App Analytics For Performance Analytics And Operations Market Share By Region, 2024 Vs 2035 (%)
11. Global App Analytics Market Share By Industry Vertical, 2024 Vs 2035 (%)
12. Global App Analytics For BFSI Market Share By Region, 2024 Vs 2035 (%)
13. Global App Analytics For Logistics, Travel, And Transportation Market Share By Region, 2024 Vs 2035 (%)
14. Global App Analytics For Gaming Market Share By Region, 2024 Vs 2035 (%)
15. Global App Analytics For Telecom And IT Market Share By Region, 2024 Vs 2035 (%)
16. Global App Analytics For Media And Entertainment Market Share By Region, 2024 Vs 2035 (%)
17. Global App Analytics For Retail Market Share By Region, 2024 Vs 2035 (%)
18. Global App Analytics Market Share By Region, 2024 Vs 2035 (%)
19. US App Analytics Market Size, 2024-2035 ($ Million)
20. Canada App Analytics Market Size, 2024-2035 ($ Million)
21. UK App Analytics Market Size, 2024-2035 ($ Million)
22. France App Analytics Market Size, 2024-2035 ($ Million)
23. Germany App Analytics Market Size, 2024-2035 ($ Million)
24. Italy App Analytics Market Size, 2024-2035 ($ Million)
25. Spain App Analytics Market Size, 2024-2035 ($ Million)
26. Russia App Analytics Market Size, 2024-2035 ($ Million)
27. Rest Of Europe App Analytics Market Size, 2024-2035 ($ Million)
28. India App Analytics Market Size, 2024-2035 ($ Million)
29. Australia & New Zealand App Analytics Market Size, 2024-2035 ($ Million)
30. ASEAN Countries App Analytics Market Size, 2024-2035 ($ Million)
31. China App Analytics Market Size, 2024-2035 ($ Million)
32. Japan App Analytics Market Size, 2024-2035 ($ Million)
33. South Korea App Analytics Market Size, 2024-2035 ($ Million)
34. Rest Of Asia-Pacific App Analytics Market Size, 2024-2035 ($ Million)
35. Rest Of The World App Analytics Market Size, 2024-2035 ($ Million)
FAQS
The size of the App Analytics market in 2024 is estimated to be around USD 3.13 billion.
North America holds the largest share in the App Analytics market.
Leading players in the AMOLED display market include Apple Inc., Adobe Inc., Mixpanel Inc., Flurry Analytics, MoEngage Inc., Heap Inc. and others
App Analytics market is expected to grow at a CAGR of 13.2% from 2025 to 2035.
The app analytics market is growing due to increasing mobile app usage, rising demand for user behavior insights, AI-driven analytics, and the need for data-driven decision-making.