Artificial intelligence (AI) has been extensively used in various application owing to the growing need for high computation power in almost every field. Moreover, complexity in handling the colossal amount of data generated each day, growing adoption of cloud-based services, and development in advanced algorithms have forced the companies to adopt AI technology. AI analyzes enterprise data by using techniques such as machine learning, deep learning, natural language processing, adaptive learning, and computer vision. In addition, it also offers detailed insights about the market which enables the enterprise in making informed decisions for better management of the enterprise. Companies have been using AI technology in marketing for their products. Sales forecasting, lead generation, customer acquisition, advertisement optimization, and many more marketing tools are offered by AI.

Global Artificial intelligence (AI) in marketing market is expected to register impressive growth over the forecast period. Major factors propelling the growth of the market include growing adoption of customer-centric marketing strategies, increased use of social media for advertising and increase in demand for virtual assistants. Virtual assistants are increasingly used for sales purpose as they are developed to increase productivity and reduce time-consuming lead generation activity; thereby allowing sales executives to focus on other productive job roles. However, there are factors such as a limited number of AI experts which is expected to hinder the market growth over the forecast period. Besides, surging growth in adoption of cloud-based application and services across the globe, the evolution of marketing analytics is expected to promise ample opportunities for the market.

Geographically, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. North America is expected to hold the dominating position over the forecast period due to the presence of key AI technology providers coupled with extensive advanced technology adoption across the region. Asia-Pacific is expected to witness the fastest growth over the forecast period 2019–2025. Furthermore, the global AI in marketing market consists of several market players which are providing AI technology in the marketing sector to cater to a wide range of customers across the globe. Some of the key market players include IBM Corp., NVIDIA Corp., Microsoft Corp., Alphabet Inc., and Facebook Inc. These players adopt various strategies in order to remain competitive in the global market. Some of the strategies followed by market players include mergers and acquisitions, product offering expansion, geographical expansion, and partnerships and collaborations.

Research Methodology:

The market study of the global AI in marketing market is incorporated by extensive primary and secondary research conducted by a research team at OMR.  Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers and news blogs
• Company websites and their product catalog

The report is intended for market research firms, investment companies, third-party service providers, AI system providers, system integrators, cloud service providers for overall market analysis and competitive analysis. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models delivering insights into the market for better business decisions.

Market Segmentation:

• Global Artificial intelligence (AI) in marketing market Research and Analysis by Deployment Type
• Global Artificial intelligence (AI) in marketing market Research and Analysis by Application
• Global Artificial intelligence (AI) in marketing market Research and Analysis by End-User

The Report Covers:

• Comprehensive research methodology of the global Artificial intelligence (AI) in marketing market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the global Artificial intelligence (AI) in marketing market .
• Insights about market determinants which are stimulating the global Artificial intelligence (AI) in marketing.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.