Asia-Pacific frozen snacks market is estimated to grow at a CAGR of 8.4% during the forecast period. Rising launches of premium frozen snacks and increasing demand for frozen pizzas are some crucial factors accelerating market growth. A significant rise in launches of healthier frozen foods is leading to increased consumption of frozen snacks. India is rapidly moving towards the frozen foods diet owing to the increasing purchasing power and changing lifestyles. Indian consumers are recognizing that frozen foods are a healthier option compared to several available packaged products owing to their intrinsic value of preserving nutrition owing to the available advanced technology. Sumeru, an India-based frozen snacks manufacturer is one of the companies ahead in technology innovation as it employed the most advanced individual quick-frozen (IQF) technology which supports maintaining the freshness of products and locks in nutrition.

The market is segmented based on product and distribution channels. Based on the product, the market is classified into pizza, potato fries, puffs, meat snacks, and others. The demand for frozen pizza is significantly driven by the increasing launches of new innovative frozen pizzas in the region. Based on the distribution channel, the market is classified into retail and foodservice chains. Fast-food restaurant chains are launching campaigns to promote their range of frozen snacks. For instance, in November 2019, Domino’s Pizza India revealed its new campaign ‘Dil, Dosti, Domino’s’ which is intended to reinforce the emotional association with the consumers by developing memorable and tasty moments of togetherness with the new tagline “Dil, Dosti, Domino’s. This aims to attract a large number of pizza lovers, which in turn, is driving the demand for frozen pizzas.

Some prominent players in the market include General Mills, Inc., McCain Foods Ltd., Amy’s Kitchen, Inc., and Nestlé S.A. Geographical expansion is one of the strategies adopted by the market players to increase their market share. For instance, in June 2018, Amy’s Kitchen Inc., declared the plans for the establishment of a manufacturing unit in India in the next few years as it is planning to develop the country as a processing hub for exports. Apart from serving demand, the company can also be the processing hub for exports to Australia, Japan, Thailand, and West Asian countries.

Research Methodology

The market study of the Asia-Pacific frozen snacks market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Asia-Pacific Frozen Snacks Market Research and Analysis by Product
2. Asia-Pacific Frozen Snacks Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the Asia-Pacific frozen snacks market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Asia-Pacific frozen snacks market.
• Insights about market determinants that are stimulating the Asia-Pacific frozen snacks market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.