Buttock Augmentation Market

Global Buttock Augmentation Market Size, Share & Trends Analysis Report by Buttock Implants (Silicone Gel implants, and Fat grafting), by Buttock Injections (Hydrogel Butt Injections, PMMA Butt Injections, Poly-L-lactic acid, and Silicone Butt Injections), and by End-User (Hospitals, Aesthetic Clinics, and Others) Forecast (2021-2027)

Published: Jan 2022 | Report Code: OMR2025472 | Category : Medical Devices | Delivery Format: /

The global buttock augmentation market is anticipated to grow at a significant CAGR of nearly 21.0% during the forecast period. The major factor driving the growth of the market is the increasing awareness of aesthetics among the population. As per the Aesthetic Society, in 2016, more than 1.5 million aesthetic surgical procedures were performed in the US. Moreover, according to the data released by Aesthetic Society, there is a significant shift to fuller and modern aesthetics which involves more dramatic curves, which will drive the number of gluteal augmentations across the globe. For instance, in 2017, more than 25,000 buttock augmentation procedures were performed globally. 

Additionally, high social media influence along with the rising disposable income of the population is expected to lead the market growth. As per the 2019 HubSpot data, 71% of people are more likely to purchase a product or service online when it is recommended by others. Moreover, a small number of influencers can be attributed to the largest share of referral branding via social media. As per the studies reporte by American Society of Plastic Surgeons (ASPS), in 2018, around 18 million people underwent surgical or minimally invasive cosmetic procedures in the US. Moreover, out of this, 75% opted for the procedure owning to the increasing online availability of information about cosmetic treatments.

Moreover, infections caused by buttock augmentation procedures may lead to death, which is expected to restrain the growth of the buttock augmentation market. Additionally, in some cases the buttock implants cause health problems and patients is required undergo additional surgeries in order to replace or remove their implant, which is another factor hampering the growth of the global buttock augmentation market.

Impact of COVID-19 Pandemic on Global Buttock Augmentation Market

The COVID-19 pandemic had a short-term impact on the buttock augmentation market primarily during the initial phase of the COVID-19. As all the elective surgeries and cosmetic procedures are being postponed due to the non-availability of staff and healthcare infrastructure during the COVID-19. These procedures require hospitalization for a brief period. There were some chances that people may get infected during the hospital stay, and hence many people are voluntarily opted out of the procedures temporarily.

Segmental Outlook 

The global buttock augmentation market is segmented based on buttock implants, buttock injections, and end-user. Based on the buttock implants, the market is segmented into silicone gel implants and fat grafting. Based on the buttock injections, the market is sub-segmented into hydrogel butt injections, PMMA butt injections, poly-l-lactic acid, and silicone butt injections. Based on the end-user, the market is sub-segmented into hospitals, aesthetic clinics, and other end-user.

Global Buttock Augmentation Market Share by Buttock Implants, 2020 (%)

Global Buttock Augmentation Market Share by Buttock Implants

Fat grafting Segment Holds the Prominent Market Share in the Global Buttock Augmentation Market

The buttock implants segment is expected to hold the prominent market share of buttock augmentation market over the forecast period. Buttock implants are a procedure wherein artificial enhancement materials such as silicone implants are surgically placed in the buttock catering to contour or enhance the shape. The most common buttock implant surgery includes butt lifts and augmentation with fat grafting. As per the American Society of Aesthetic Plastic Surgery, augmentation surgery has been increased by 252% from 1997. Among these, the buttock augmentation through fat grafting is the most efficient, and well-adopted method as it provides low complication risk, high patient satisfaction, and lower recovery time. As per the research released by the International Society of Aesthetic Plastic Surgery in 2019, around 37,329 buttock augmentation procedures using the fat grafting technique were carried out in the US. This indicates the high adoption and demand for fat grafting augmentation procedures in the country.

Regional Outlook

The global buttock augmentation market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Germany, Italy, Spain, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America).  

Global Buttock Augmentation Market Growth by Region, 2021-2027

Global Buttock Augmentation Market Growth by Region

North America Region is Anticipated to Hold the Major Share in the Global Buttock Augmentation Market

The North America buttock augmentation market is projected to register the considerable market growth in the global buttock augmentation market followed by Europe due to increased spending on cosmetic plastic surgeries across the regions. As per the American Society of Plastic Surgeons, Americans has spent more than $16 Billion on cosmetic plastic surgeries in 2016. Further, around 18,489 buttock augmentation procedures were performed in 2016 and 20,673 procedures in 2017. However, the Asia Pacific region is expected to grow at a significant CAGR during the forecast period and is projected to be a profitable market for new and emerging market players in the buttock augmentation market. 

Market Players Outlook

The major companies serving the global buttock augmentation market include POLYTECH Health & Aesthetics, Allergan, Sebbin, Merz North America, Inc., Silimed, and Spectrum Designs Medical. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2020, Allergan announced a partnership with actress and producer Malin Akerman and the Allergan Aesthetics body contouring portfolio. Akerman is named the first Allergan Aesthetics body contouring partner in support of both CoolSculpting, the #1 non-surgical fat reduction treatment used most by doctors, and CoolTone, the latest treatment in the portfolio used to strengthen, tone, and firm the abdomen, buttocks, and thigh muscles.

The Report Covers

    • Market value data analysis of 2020 and forecast to 2027.

    • Annualized market revenues ($ million) for each market segment.

    • Country-wise analysis of major geographical regions.

    • Key companies operating in the global buttock augmentation market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

    • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

    • Analysis of market-entry and market expansion strategies. 

    • Competitive strategies by identifying ‘who-stands-where’ in the market. 

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

Impact of COVID-19 on the Global Buttock Augmentation Market

Recovery Scenario of Global Buttock Augmentation Market

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. BY Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.1.1. POLYTECH Health & Aesthetics

3.1.1.1. Overview

3.1.1.2. Financial Analysis 

3.1.1.3. SWOT Analysis

3.1.1.4. Recent Developments

3.1.2. Allergan

3.1.2.1. Overview

3.1.2.2. Financial Analysis 

3.1.2.3. SWOT Analysis

3.1.2.4. Recent Developments

3.1.3. Sebbin

3.1.3.1. Overview

3.1.3.2. Financial Analysis 

3.1.3.3. SWOT Analysis

3.1.3.4. Recent Developments

3.1.4. Merz North America, Inc.

3.1.4.1. Overview

3.1.4.2. Financial Analysis 

3.1.4.3. SWOT Analysis

3.1.4.4. Recent Developments

3.1.5. Silimed

3.1.5.1. Overview

3.1.5.2. Financial Analysis 

3.1.5.3. SWOT Analysis

3.1.5.4. Recent Developments

3.2. Key Strategy Analysis

3.3. Impact of Covid-19 on Key Players

4. Market Segmentation

4.1. Global Buttock Augmentation Market by Buttock Implants

4.1.1. Silicone Gel Implants

4.1.2. Fat grafting

4.2. Global Buttock Augmentation Market by Buttock Injections

4.2.1. Hydrogel Butt Injections

4.2.2. PMMA Butt Injections

4.2.3. Poly-L-lactic acid

4.2.4. Silicone Butt Injections

4.3. Global Buttock Augmentation Market by End-User

4.3.1. Hospitals

4.3.2. Aesthetic Clinics

4.3.3. Others (Patient Care Center)

5. Regional Analysis

5.1. North America

5.1.1. US

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

6. Company Profiles 

6.1. Abbvie Inc.

6.2. Dermax Co. Ltd.

6.3. Establishment Labs Holdings Inc.

6.4. GC Aesthetics 

6.5. Implantech

6.6. Implantech

6.7. Polytech Health & Aesthetics Gmbh

6.8. Sebbin

6.9. Shandong ChenguangBiochem Technology Co. Ltd. 

6.10. Sientra Inc.

6.11. Spectrum Designs Medical

1. GLOBAL BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY BUTTOCK IMPLANTS, 2020-2027 ($ MILLION)

2. GLOBAL SILICONE GEL IMPLANTS IN BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

3. GLOBAL FAT GRAFTING IN BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

4. GLOBAL BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY BUTTOCK INJECTIONS, 2020-2027 ($ MILLION)

5. GLOBAL HYDROGEL BUTT INJECTIONS FOR BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

6. GLOBAL PMMA BUTT INJECTIONS FOR BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

7. GLOBAL POLY-L-LACTIC ACID FOR BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

8. GLOBAL SILICONE BUTT INJECTIONS FOR BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

9. GLOBAL BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

10. GLOBAL BUTTOCK AUGMENTATION IN HOSPITALS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

11. GLOBAL BUTTOCK AUGMENTATION IN AESTHETIC CLINICS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

12. GLOBAL BUTTOCK AUGMENTATION IN OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

13. GLOBAL BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2020-2027 ($ MILLION)

14. NORTH AMERICAN BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

15. NORTH AMERICAN BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY BUTTOCK IMPLANTS, 2020-2027 ($ MILLION)

16. NORTH AMERICAN BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY BUTTOCK INJECTIONS, 2020-2027 ($ MILLION)

17. NORTH AMERICAN BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

18. EUROPEAN BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

19. EUROPEAN BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY BUTTOCK IMPLANTS, 2020-2027 ($ MILLION)

20. EUROPEAN BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY BUTTOCK INJECTIONS, 2020-2027 ($ MILLION)

21. EUROPEAN BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

22. ASIA-PACIFIC BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

23. ASIA-PACIFIC BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY BUTTOCK IMPLANTS, 2020-2027 ($ MILLION)

24. ASIA-PACIFIC BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY BUTTOCK INJECTIONS, 2020-2027 ($ MILLION)

25. ASIA-PACIFIC BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

26. REST OF THE WORLD BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION

27. REST OF THE WORLD BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY BUTTOCK IMPLANTS, 2020-2027 ($ MILLION)

28. REST OF THE WORLD BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY BUTTOCK INJECTIONS, 2020-2027 ($ MILLION)

29. REST OF THE WORLD BUTTOCK AUGMENTATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)


1. IMPACT OF COVID-19 ON GLOBAL BUTTOCK AUGMENTATION MARKET, 2020-2027 ($ MILLION)

2. IMPACT OF COVID-19 ON GLOBAL BUTTOCK AUGMENTATION MARKET BY SEGMENT, 2020-2027 ($ MILLION)

3. RECOVERY OF GLOBAL BUTTOCK AUGMENTATION MARKET, 2021-2027 (%)

4. GLOBAL BUTTOCK AUGMENTATION MARKET SHARE BY BUTTOCK IMPLANTS, 2020 VS 2027 (%)

5. GLOBAL SILICONE GEL IMPLANTS IN BUTTOCK AUGMENTATION MARKET REGION BY GEOGRAPHY, 2020 VS 2027 (%)

6. GLOBAL FAT GRAFTING IN BUTTOCK AUGMENTATION MARKET REGION BY GEOGRAPHY, 2020 VS 2027 (%)

7. GLOBAL BUTTOCK AUGMENTATION MARKET SHARE BY BUTTOCK INJECTIONS, 2020 VS 2027 (%)

8. GLOBAL HYDROGEL BUTT INJECTIONS FOR BUTTOCK AUGMENTATION MARKET REGION BY GEOGRAPHY, 2020 VS 2027 (%)

9. GLOBAL PMMA BUTT INJECTIONS FOR BUTTOCK AUGMENTATION MARKET REGION BY GEOGRAPHY, 2020 VS 2027 (%)

10. GLOBAL POLY-L-LACTIC ACID FOR BUTTOCK AUGMENTATION MARKET REGION BY GEOGRAPHY, 2020 VS 2027 (%)

11. GLOBAL SILICONE BUTT INJECTIONS FOR BUTTOCK AUGMENTATION MARKET REGION BY GEOGRAPHY, 2020 VS 2027 (%)

12. GLOBAL OTHERS BUTTOCK INJECTIONS FOR BUTTOCK AUGMENTATION MARKET REGION BY GEOGRAPHY, 2020 VS 2027 (%)

13. GLOBAL BUTTOCK AUGMENTATION MARKET SHARE BY END-USER, 2020 VS 2027 (%)

14. GLOBAL BUTTOCK AUGMENTATION IN HOSPITALS MARKET REGION BY GEOGRAPHY, 2020 VS 2027 (%)

15. GLOBAL BUTTOCK AUGMENTATION IN AESTHETIC CLINICS MARKET REGION BY GEOGRAPHY, 2020 VS 2027 (%)

16. GLOBAL BUTTOCK AUGMENTATION IN OTHER END-USER MARKET REGION BY GEOGRAPHY, 2020 VS 2027 (%)

17. GLOBAL BUTTOCK AUGMENTATION MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)

18. US BUTTOCK AUGMENTATION MARKET SIZE, 2020-2027 ($ MILLION)

19. CANADA BUTTOCK AUGMENTATION MARKET SIZE, 2020-2027 ($ MILLION)

20. UK BUTTOCK AUGMENTATION MARKET SIZE, 2020-2027 ($ MILLION)

21. FRANCE BUTTOCK AUGMENTATION MARKET SIZE, 2020-2027 ($ MILLION)

22. GERMANY BUTTOCK AUGMENTATION MARKET SIZE, 2020-2027 ($ MILLION)

23. ITALY BUTTOCK AUGMENTATION MARKET SIZE, 2020-2027 ($ MILLION)

24. SPAIN BUTTOCK AUGMENTATION MARKET SIZE, 2020-2027 ($ MILLION)

25. REST OF EUROPE BUTTOCK AUGMENTATION MARKET SIZE, 2020-2027 ($ MILLION)

26. INDIA BUTTOCK AUGMENTATION MARKET SIZE, 2020-2027 ($ MILLION)

27. CHINA BUTTOCK AUGMENTATION MARKET SIZE, 2020-2027 ($ MILLION)

28. JAPAN BUTTOCK AUGMENTATION MARKET SIZE, 2020-2027 ($ MILLION)

29. SOUTH KOREA BUTTOCK AUGMENTATION MARKET SIZE, 2020-2027 ($ MILLION)

30. REST OF ASIA-PACIFIC BUTTOCK AUGMENTATION MARKET SIZE, 2020-2027 ($ MILLION)

31. REST OF THE WORLD BUTTOCK AUGMENTATION MARKET SIZE, 2020-2027 ($ MILLION)