Global connected agriculture market is expected to grow at a CAGR of 15%. Connected agriculture can be used to solve issues with the help of mobile technology. The need for connected agriculture is increasing, as it develops sustainable methods for farming. Farmers need to enhance their skills and improve the productivity of farming through advanced technologies. The advancements in agriculture such as advanced devices, sensors, machines, and information technology are boosting the market. The agriculture industry extensively using technologies such as robots, temperature and moisture sensors, aerial images, and GPS technology. These advanced devices, precision agriculture and robotic systems enable to easily perform agricultural operations. The National Institute of Food and Agriculture (NIFA) advances agricultural technology and ensures the nation’s agriculture industry. Agriculture industry are able to utilize R&D physical sciences, engineering, and computer sciences. Internet of thing (IoT) holds a strong scope in the agriculture industry, however, the adoption of advanced technologies is not increasing due to the high cost of the technologies, which is the major restraint for the market.

According to the Food and Agriculture Organization (FAO) of the United Nations, about 40% of the world’s food is produced by irrigated agriculture, which covers about 250 million hectares. The high-quality irrigation water is becoming rare; therefore, it is becoming necessary to adopt smart irrigation for proper management of water. The smart irrigation system is designed to monitor the climatic condition, in which the gateway sensor is used to manage sensor information and enables to transmit data to the user. The Zigbee moisture, temperature and humidity sensors are programmed with a microcontroller-based gateway to monitor agriculture area. The system has three sensor nodes for moisture, temperature, and humidity, which are connected to the master node via ZigBee. The master node with enabled Wi-Fi enabled, collects data from all sensor nodes, store data on the cloud and displayed on a smartphone or PC.

Mobile telecommunications are a huge opportunity for the connected agriculture market, as it enables to connect farmers to markets, monitor resources, finance education, and track products. It enables to manage impacts of high production, which includes greenhouse gas emission and increasing water use. The agriculture trading platform support to expand the exchange of agriculture products between buyers and sellers. The mobile management of supplier and distributor network enables to optimize supply chain management and improvise transportation logistics. The smallholders face some constraints, which significantly reduced insurance services, however, the micro-insurance system enables to increase affordability and access to financial services. The mobile micro-insurance systems allow farmers to protect their agriculture against losses due to weather and encourage to buy high-quality seeds and invest in fertilizer and other inputs. It enables improvise agricultural productivity and enables to expand the agricultural market. 

There are various companies involved in connected agriculture such as Hexagon AB, IBM Corp., Microsoft Corp., Orange Business Services, Vodafone Group PLC, Freight Farms, and so on. The companies are focused on developing technologically advanced agriculture systems to stay competitive in the market. Geographical expansion, merger & acquisition, finding a new market or innovate in their core competency in order to expand individual market share is a key strategy adopted by major market players. In April 2018, IBM entered in a partnership with Twiga Foods to test a blockchain-enabled microfinance lending platform for farmers and food vendors. The partnership enables the company to provide financial services to the client and expand the logistic services. The micro-financing platform enables to analyze purchase records via a mobile device and integrated with machine learning algorithms to predict the credit and enables to provide microloans to small businesses. Geographically, the market is divided into North America, Europe, Asia-Pacific and Rest of the World. North America region is expected to hold considerable share in the market due to increasing agricultural technology-based start-ups in the region such as Full Harvest, Wisran, RipeIO and increasing demand for connected agriculture in the market. However, in Asia-Pacific, increasing demand for connected agriculture solutions, and increasing adoption of connected devices will boost the market in the region. 

Research Methodology 

The market study of the global connected agriculture market is incorporated by extensive primary and secondary research conducted by a research team at OMR. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Authentic public databases
• Whitepapers, research-papers and news blogs
• Company websites and their product catalog

The report is intended for research organizations, environment, and regulatory authorities, agricultural association, investment companies, government organizations for overall market analysis and competitive analysis. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models delivering insights into the market for better business decisions.

Market Segmentation:

1. Global Connected agriculture Market Research and Analysis by Application
2. Global Connected agriculture Market Research and Analysis by Solution
3. Global Connected agriculture Market Research and Analysis by Services

The Report Covers:

• Comprehensive research methodology of the global connected agriculture market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the global connected agriculture market.
• Insights about market determinants which are stimulating the global connected agriculture market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.