Consumer Appliances Market

Global Consumer Appliances Market Size, Share & Trends Analysis Report by Product Type (Air Solution, Entertainment, Laundry & Cleanliness, Connectivity, Water Solution, Kitchen Appliances, Grooming Accessories, Wearables, and Other Consumer Appliances), By Usage (Personal Care/Individual and Domestic Use), By Distribution Channel (Online and Offline), Forecast Period 2020-2026

Published: Jan 2021 | Report Code: OMR2023073 | Category : Consumer Goods | Delivery Format: /

The consumer appliances market is anticipated to grow at a CAGR of 6.2% during the forecast period. The increasing purchasing power of the middle-class population is considered as the major factor driving the growth of the market all across the globe. With the expansion of internet access across the globe and the growing usage of smartphones, consumer appliance retailers are also taking their business to online platforms. This is also expected to significantly drive the growth of the consumer appliances market during the forecast period.

Furthermore, the basic consumer appliances such as automatic washing machines, refrigerators, freezers, air conditioners, and microwaves are poised to perform well in the developing economies owing to the recent increase in urbanization & average temperatures. Whereas, developed economies will experience high demand growth in luxury consumer electronics such as coffee machines, robotic vacuum cleaners, smart appliances, premium built-in appliances, and many more owing to the rising disposable income. However, a lack of awareness about the trending smart appliance can restrict the growth of the consumer appliance market. Besides, high capital investment coupled with a significant maintenance cost afterward will also challenge the growth of the market.

Segmental Outlook 

The global consumer appliances market is segmented based on product type, usage, and distribution channels. By product type, the market is segmented into air solution, entertainment, laundry & cleanliness, connectivity, water solution, kitchen appliances, grooming accessories, wearables, and other consumer appliances. Air solution is further segmented into HVAC system, air purifier, air cooler, and fans & exhaust fans. The entertainment segment includes television, speaker, smart speaker & radio, gaming console, and digital camera. Laundry & cleanliness segments include washing machines & dryers, dishwashers, and vacuum cleaners. Connectivity includes smartphones, tablets, and desktop, laptops & their accessories. Water solutions include water purifiers, water geysers, and water pump. Kitchen appliances include refrigerators, microwave, mixer & juicer, stove & hobs, and others. Segments such as connectivity, wearables, grooming accessories are expected to witness lucrative growth during the forecast period. Air solutions, entertainment, laundry & cleanliness are expected to hold a major market share during the forecast period. 

Global Consumer Appliances Market Share by Product Type, 2019 (%)

The Domestic Use Segment Will Account for Considerable Shares

Based on the usage, the market is sub-segmented into personal care/individual and domestic use. The domestic use segment is anticipated to hold the largest market share during the forecast period. Most of the equipment of the air solutions, entertainment, laundry & cleanliness, water solution, and kitchen appliances segment take place in the domestic segment. The average price of these types of equipment is on the higher side which will generate a significant market share for the segment.  The personal care/individual segment will witness the fastest growth owing to the high replacement rate of the products. Moreover, there is still a lot of potentials to increase penetration for personal care/individual products. 

Besides, on the basis of the distribution channel, the market is sub-segmented into online distribution channels and offline distribution channels. The efforts of online stores to engage more consumer base is anticipated to drive the segmental market share during the forecast period. 

Regional Outlooks

The global consumer appliances market is further segmented based on geography including North America, Europe, Asia-Pacific, and the Rest of the World. North America holds a major market share owing to the significant market share of the US in the global market. The region’s high spending on consumer electronics and high replacement rates are among the major factor for market growth. Moreover, the region has most of the globally recognized consumer appliance companies. These manufacturers are increasing their focus towards the introduction of various new smart & connected appliance products owing to the early adoption of various new technology across the region. 

Global Consumer Appliances Market Growth by Region, 2020-2026

Asia-Pacific will Witness the Fastest Growth Rate 

Asia-Pacific is anticipated to be the fastest-growing region in the consumer appliances market owing to the presence of a large potential consumer base in countries such as China, India, South Korea, ASEAN, and Japan. The lucrative economic growth in developing countries such as India and China is expected to boost the consumer appliances market in the region. The region is also experiencing growth in the demand for premium, build-in, and smart appliances for the past few years. Additionally, the region is home to various global brands such as Samsung Electronics, Panasonic, LG Electronics, Daikin, Sony, BBK Electronics, and many more which will introduce the high-end product in their domestic market also. 

Market Players Outlook

The key players of the consumer appliances market include Apple Inc., Samsung Electronics, Whirlpool Corp., BBK Electronics Corp., Dell Inc., Panasonic Corp., Koninklijke Philips N.V., Ingersoll Rand Plc., AB Electrolux, Hitachi, Ltd., Rinnai Corp., and others. The market players are considerably contributing to the market growth by adopting various strategies including new product launches, competitive marketing strategy, merger & acquisition, collaborations with government, and funding to the start-ups to stay competitive in the market. The market covers all the consumer appliances used in the household whose power source is electricity and other power sources have been excluded (for instance gas stove & hobs, gas water geyser is not considered into the market), however, battery-operated appliances have been included in the report. Product used in commercial activities (such as commercial water pump, HVAC, fans) is also excluded in the report. Besides, the report can be customized as per the requirements. 

The Report Covers

  • Market value data analysis of 2019 and forecast to 2026.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global consumer appliances market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Geography

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

2.3. Rules & Regulations

3. Competitive Landscape

3.1. Key Strategy Analysis

3.2. Key Company Analysis

3.2.1. Apple Inc.

3.2.1.1. Overview

3.2.1.2. Financial Analysis 

3.2.1.3. SWOT Analysis

3.2.1.4. Recent Developments

3.2.2. Hitachi, Ltd.

3.2.2.1. Overview

3.2.2.2. Financial Analysis 

3.2.2.3. SWOT Analysis

3.2.2.4. Recent Developments

3.2.3. LG Electronics Inc.

3.2.3.1. Overview

3.2.3.2. Financial Analysis 

3.2.3.3. SWOT Analysis

3.2.3.4. Recent Developments

3.2.4. Samsung Electronics

3.2.4.1. Overview

3.2.4.2. Financial Analysis 

3.2.4.3. SWOT Analysis

3.2.4.4. Recent Developments

3.2.5. Whirlpool Corp.

3.2.5.1. Overview

3.2.5.2. Financial Analysis 

3.2.5.3. SWOT Analysis

3.2.5.4. Recent Developments

4. Market Determinants

4.1. Motivators

4.2. Restraints

4.3. Opportunities

5. Market Segmentation

5.1. Global Consumer Appliances Market by Product Type

5.1.1. Air Solution 

5.1.1.1. HVAC System

5.1.1.2. Air Purifier 

5.1.1.3. Air Cooler

5.1.1.4. Fans and Exhaust Fans

5.1.2. Entertainment 

5.1.2.1. Television 

5.1.2.2. Speaker, Smart Speaker &Radio

5.1.2.3. Gaming Console

5.1.2.4. Digital Camera 

5.1.3. Laundry & Cleanliness 

5.1.3.1. Washing Machine & Dryers

5.1.3.2. Dishwasher

5.1.3.3. Vacuum Cleaner

5.1.4. Connectivity 

5.1.4.1. Smartphone 

5.1.4.2. Tablets 

5.1.4.3. Desktop & Laptop (& Accessories)

5.1.5. Water Solution 

5.1.5.1. Water Purifier

5.1.5.2. Water Geyser

5.1.5.3. Water Pump

5.1.6. Kitchen Appliances

5.1.6.1. Refrigerators 

5.1.6.2. Microwave

5.1.6.3. Mixer & Juicer

5.1.6.4. Stove &Hobs

5.1.6.5. Others (Electric Chimney, Kettle, Toaster)

5.1.7. Grooming Accessories (Trimmer, Hair Dryer, Straightener, Electric Brush)

5.1.8. Wearables 

5.1.9. OtherConsumer Appliances

5.2. Global Consumer AppliancesMarket by Usage

5.2.1. Personal Care/Individual

5.2.2. Domestic Use

5.3. Global Consumer Appliances Market by Distribution Channel

5.3.1. Online Channel 

5.3.2. Offline Channel

6. Regional Analysis

6.1. North America

6.1.1. United States

6.1.2. Canada

6.2. Europe

6.2.1. UK

6.2.2. Germany

6.2.3. Italy

6.2.4. Spain

6.2.5. France

6.2.6. Rest of Europe 

6.3. Asia-Pacific

6.3.1. China

6.3.2. India

6.3.3. Japan

6.3.4. Rest of Asia-Pacific 

6.4. Rest of the World

7. Company Profiles

7.1. Arcelik A.S

7.2. Apple Inc.

7.3. BBK Electronics Corp.

7.4. BSH Hausgeräte GmbH

7.5. Carrier Corp.

7.6. Canon Inc.

7.7. Daikin Industries, Ltd.

7.8. Dell Inc.

7.9. Dyson Ltd.

7.10. Electrolux AB 

7.11. General Electric Co.

7.12. Google, LLC

7.13. Gree Electric Appliances Inc.

7.14. Haier Group Corp.

7.15. Hitachi, Ltd.

7.16. Huawei Technologies Co., Ltd.

7.17. Ingersoll Rand Plc.

7.18. Koninklijke Philips N.V.

7.19. Lenovo Group Ltd.

7.20. LG Electronics Inc.

7.21. Midea Group

7.22. Miele & Cie. KG

7.23. Mitsubishi Electric Corp.

7.24. Nikon Corp.

7.25. Panasonic Corp.

7.26. Rinnai Corp.

7.27. Samsung Electronics Co., Ltd.

7.28. Sony Corp.

7.29. Spectrum Brands Holdings, Inc.

7.30. TCL Technology Group Corp.

7.31. Toshiba Corp. 

7.32. Vorwerk & Co. KG

7.33. Whirlpool Corp.

7.34. Xiaomi Corp.


1. GLOBAL CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

2. GLOBAL ENTERTAINMENT APPLIANCES MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

3. GLOBAL ENTERTAINMENT APPLIANCES MARKET RESEARCH AND ANALYSIS BY TYPE, 2019-2026 ($ MILLION)

4. GLOBAL LAUNDRY & CLEANLINESS APPLIANCES MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

5. GLOBAL LAUNDRY & CLEANLINESS APPLIANCES MARKET RESEARCH AND ANALYSIS BY TYPE, 2019-2026 ($ MILLION)

6. GLOBAL CONNECTIVITY APPLIANCES MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

7. GLOBAL CONNECTIVITY APPLIANCES MARKET RESEARCH AND ANALYSIS BY TYPE, 2019-2026 ($ MILLION)

8. GLOBAL WATER SOLUTION APPLIANCES MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

9. GLOBAL WATER SOLUTION APPLIANCES MARKET RESEARCH AND ANALYSIS BY TYPE, 2019-2026 ($ MILLION)

10. GLOBAL KITCHEN APPLIANCES MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

11. GLOBAL KITCHEN APPLIANCES MARKET RESEARCH AND ANALYSIS BY TYPE, 2019-2026 ($ MILLION)

12. GLOBAL GROOMING ACCESSORIES MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

13. GLOBAL WEARABLE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

14. GLOBAL OTHER CONSUMER APPLIANCE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

15. GLOBAL CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY USAGE, 2019-2026 ($ MILLION)

16. GLOBAL PERSONAL CARE/INDIVIDUAL CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

17. GLOBAL DOMESTIC CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

18. GLOBAL CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

19. GLOBAL ONLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

20. GLOBAL OFFLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

21. GLOBAL CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2019-2026 ($ MILLION)

22. NORTH AMERICAN CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

23. NORTH AMERICAN CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

24. NORTH AMERICAN CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY USAGE, 2019-2026 ($ MILLION)

25. NORTH AMERICAN CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

26. EUROPEAN CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

27. EUROPEAN CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

28. EUROPEAN CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY USAGE, 2019-2026 ($ MILLION)

29. EUROPEAN CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

30. ASIA-PACIFIC CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

31. ASIA-PACIFIC CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

32. ASIA-PACIFIC CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY USAGE, 2019-2026 ($ MILLION)

33. ASIA-PACIFIC CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

34. REST OF THE WORLD CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

35. REST OF THE WORLD CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY USAGE, 2019-2026 ($ MILLION)

36. REST OF THE WORLD CONSUMER APPLIANCES MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)


1. GLOBAL CONSUMER APPLIANCES MARKET SHARE BY PRODUCT TYPE, 2019 VS 2026(%)

2. GLOBAL CONSUMER APPLIANCES MARKET SHARE BY USAGE, 2019 VS 2026 (%)

3. GLOBAL CONSUMER APPLIANCES MARKET SHARE BY DISTRIBUTION CHANNEL, 2019 VS 2026(%)

4. GLOBAL CONSUMER APPLIANCES MARKET SHARE BY GEOGRAPHY, 2019 VS 2026(%)

5. GLOBAL ENTERTAINMENT APPLIANCES MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

6. GLOBAL LAUNDRY & CLEANLINESS APPLIANCES MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

7. GLOBAL CONNECTIVITY APPLIANCES MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

8. GLOBAL WATER SOLUTION APPLIANCES MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

9. GLOBAL KITCHEN APPLIANCES MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

10. GLOBAL GROOMING ACCESSORIES MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

11. GLOBAL WEARABLES MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

12. GLOBAL OTHER CONSUMER APPLIANCES MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

13. GLOBAL PERSONAL CARE/INDIVIDUAL CONSUMER APPLIANCES MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

14. GLOBAL DOMESTIC CONSUMER APPLIANCES MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

15. GLOBAL ONLINE CHANNEL MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

16. GLOBAL OFFLINE CHANNEL MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

17. GLOBAL HVAC SYSTEM MARKET SIZE, 2019-2026 ($ MILLION)

18. GLOBAL AIR PURIFIER MARKET SIZE, 2019-2026 ($ MILLION)

19. GLOBAL AIR COOLER MARKET SIZE, 2019-2026 ($ MILLION)

20. GLOBAL FANS AND EXHAUST FANS MARKET SIZE, 2019-2026 ($ MILLION)

21. GLOBAL TELEVISION MARKET SIZE, 2019-2026 ($ MILLION)

22. GLOBAL SMART SPEAKER & RADIO MARKET SIZE, 2019-2026 ($ MILLION)

23. GLOBAL GAMING CONSOLE MARKET SIZE, 2019-2026 ($ MILLION)

24. GLOBAL DIGITAL CAMERA MARKET SIZE, 2019-2026 ($ MILLION)

25. GLOBAL WASHING MACHINE & DRYERS MARKET SIZE, 2019-2026 ($ MILLION)

26. GLOBAL DISHWASHER MARKET SIZE, 2019-2026 ($ MILLION)

27. GLOBAL VACUUM CLEANER MARKET SIZE, 2019-2026 ($ MILLION)

28. GLOBAL SMARTPHONE MARKET SIZE, 2019-2026 ($ MILLION)

29. GLOBAL TABLETS MARKET SIZE, 2019-2026 ($ MILLION)

30. GLOBAL DESKTOP & LAPTOP MARKET SIZE, 2019-2026 ($ MILLION)

31. GLOBAL WATER PURIFIER MARKET SIZE, 2019-2026 ($ MILLION)

32. GLOBAL WATER GREASIER MARKET SIZE, 2019-2026 ($ MILLION)

33. GLOBAL WATER PUMP MARKET SIZE, 2019-2026 ($ MILLION)

34. GLOBAL REFRIGERATORS MARKET SIZE, 2019-2026 ($ MILLION)

35. GLOBAL MICROWAVE MARKET SIZE, 2019-2026 ($ MILLION)

36. GLOBAL MIXER & JUICER MARKET SIZE, 2019-2026 ($ MILLION)

37. GLOBAL STOVE & HOBS MARKET SIZE, 2019-2026 ($ MILLION)

38. GLOBAL OTHER KITCHEN APPLIANCES MARKET SIZE, 2019-2026 ($ MILLION)

39. US CONSUMER APPLIANCES MARKET SIZE, 2019-2026 ($ MILLION)

40. CANADA CONSUMER APPLIANCES MARKET SIZE, 2019-2026 ($ MILLION)

41. UK CONSUMER APPLIANCES MARKET SIZE, 2019-2026 ($ MILLION)

42. FRANCE CONSUMER APPLIANCES MARKET SIZE, 2019-2026 ($ MILLION)

43. GERMANY CONSUMER APPLIANCES MARKET SIZE, 2019-2026 ($ MILLION)

44. ITALY CONSUMER APPLIANCES MARKET SIZE, 2019-2026 ($ MILLION)

45. SPAIN CONSUMER APPLIANCES MARKET SIZE, 2019-2026 ($ MILLION)

46. REST OF EUROPE CONSUMER APPLIANCES MARKET SIZE, 2019-2026 ($ MILLION)

47. INDIA CONSUMER APPLIANCES MARKET SIZE, 2019-2026 ($ MILLION)

48. CHINA CONSUMER APPLIANCES MARKET SIZE, 2019-2026 ($ MILLION)

49. JAPAN CONSUMER APPLIANCES MARKET SIZE, 2019-2026 ($ MILLION)

50. REST OF ASIA-PACIFIC CONSUMER APPLIANCES MARKET SIZE, 2019-2026 ($ MILLION)

51. REST OF WORLD CONSUMER APPLIANCES MARKET SIZE, 2019-2026 ($ MILLION)