The global digestive health products market is growing at a significant CAGR of around 7.0% during the forecast period (2020-2026). Digestive health products intend to boost the immune system of the body, by maintaining the proper functioning of the gastrointestinal tract. The demand for digestive health products is increasing with the rise in the consumption of convenience food and increase in workplace stress. Though, these factors will increase with the rising urbanization and disposable income, leading to the uptake of nutritional supplements, including digestive health products. Along with this, there are several other pivotal factors that are driving the digestive health products market, such as the continuous increase in new market players coupled with the R&D and introduction of newer ingredients and products for digestive health. 

Moreover, with the outbreak of COVID-19 pandemic, the concern for health has considerably increased across the globe. The demand for digestive health products to increase immunity and enable the proper functioning of digestive system is expected to project a considerable growth rate in 2020 and during the forecast period. However, high development cost of ingredients and stringent regulatory approvals are few factors that may hamper the market growth during the forecast period. 

Segmental Outlook  

The digestive health products market is classified on the basis of ingredient and product. Based on ingredient, the market is segmented into probiotics, prebiotics, enzymes, and others. Based on product, the market is segregated into dairy products, non-alcoholic beverages, supplements, and others. 

Global Digestive Health Products Market Share by Ingredient, 2019(%)

Global digestive health products market is driven by its rising consumption of probiotics

Probiotics contributes significantly in the growth of the digestive health products market globally and will further project a considerable CAGR during the forecast period. Probiotics are considered a ‘good bacteria’ that promotes stomach health. These probiotics are used in dairy products and supplements. The rising preference for nutritional supplements that can tap on the high healthcare cost is projected to complement the segmental growth in the digestive health supplement market. Moreover, the major players operating in the digestive health products market are offering their product for probiotics. Therefore, a large market is covered by probiotics in the digestive health products market.

Regional Outlook 

The global digestive health products market is classified on the basis of geography, which includes North America, Europe, Asia-Pacific, and Rest of the World. North America holds a significant share in the global digestive health products market. The US held a dominant position in the North American digestive health products market in 2019, owing to the presence of huge health conscious population and the well-developed healthcare infrastructure. Moreover, the high dependency of the US adults on convenience food leads to the large intake of digestive health products available in the market, which in turn, is driving the market growth in the region.

Global Digestive Health Products Market Growth, by Region 2020-2026

Asia-Pacific is expected to propel with a considerable growth rate in the global market

Asia-Pacific is estimated to project a considerable CAGR in the global digestive health products market. Countries in Asia-Pacific that are contributing to the market growth include China, India, and Japan. Increasing population and urbanization in emerging economies, such as China and India, is leading to the rising consumption of convenience food and lack of physical activity, owing to which, the demand for digestive health products is increasing in the region. Moreover, the increasing spending on healthcare infrastructure has welcomed a number of leading market players to set up their manufacturing facilities in the emerging economies of the region, such as China. This, in turn, has augmented the local supply of nutritional health products, including digestive health products in these economies. The countries in Asia-Pacific are further offering great opportunities to the foreign market players, by offering expansion benefits. Therefore, a significant expansion of global pharmaceutical companies in Asia-Pacific can be seen in the near future, which in turn, will propel the digestive health products market during the forecast period. 

Market Players Outlook

The key players in the digestive health products market are contributing significantly by providing advanced technology-based products and through expanding their geographical presence across the globe. The key players operating in the global digestive health products market include Abbott Laboratories, Amway Corp., Bayer AG, Nestle SA, Danone SA, Now Health Group Inc., Pure Encapsulations, Inc., The Nature's Bounty Co., and GlaxoSmithKline PLC. These market players adopt various strategies such as product launch, partnerships, collaborations, merger, and acquisitions to sustain a strong position in the market.

The Report Covers

• Market value data analysis of 2019 and forecast to 2026.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global digestive health products market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.