Digital Marketing Software Market
Global Digital Marketing Software Market Size, Share & Trends Analysis Report by Service (Professional Services and Managed Services), by Deployment (Cloud-Based and On-Premise), by Enterprise Size (Large Enterprises and Small & Medium Enterprises), and by End User (Automotive, BFSI, Education, Government, Healthcare, and Others) Forecast 2021-2027
The global digital marketing software market is anticipated to grow at a significant CAGR of 16.5% during the forecast period. Big data allows banks to target individual consumers rather than segments as a whole, creating greater personalization and better user experience. The single-person segmentation relies on tracking through cookies and other tools and aggregating and collecting data across omnichannel touchpoints such as the web, social media, and applications, which is fueling the growth of the market. Machine automation/ learinings and AI combined with big data allow consumers to offer personalized options, modular services & products, pre-approval for loans & services, and other personalized information. Moreover, banks and other financial institutions can show customers how their rates are calculated, offering discounts for paying on time or investing and otherwise taking steps to use data to automatically create a personalized experience.
Impact of COVID-19 Pandemic on Global Digital Marketing Software Market
The COVID-19 pandemic has changed everything, from the way people seek information, communicate, and even purchase. The surge in online traffic during COVID-19 meant that industries turned to online channels to engage with customers, which fueled the digital marketing software market. Companies are responsible for outlining the different communication strategies for various brands. People spend more time surfing through the internet while being locked in their homes which had created opportunities for vendors to deliver their content through online mediums.
Segmental Outlook
The global digital marketing software market is segmented based on the service, deployment, enterprise size, and end-user. Based on the service, the market is bifurcated into professional services and managed services. Based on the deployment, the market is divided into cloud-based and on-premise. Based on the enterprise size, the market is further divided into large enterprises and small & medium enterprises. Based on the end-user, the market is augmented into automotive, BFSI, education, government, healthcare, and others. Among all segments, based on the deployment model, the cloud-based is expected to hold a considerable share in the market due to direct IT control, fast data processing, and cost-effectiveness, fueling the growth of the digital marketing software market over the forecast period.
Global Digital Marketing Software Market Share by End User, 2020 (%)
The BFSI Segment Expected to Hold a Significant Share in the Global Digital Marketing Software Market
The BFSI segment holds a significant share in the global digital marketing software market due to the unified view of every individual customer allowing them to deliver personalized services for account opening and loan approvals, among others. Digital bank marketing trends for banks incorporate personalization, customer experience, customer outreach, and improved audience segmentation as ways to improve advertising through quality, not just quantity. Several financial istitutions adopted cloud-based digital marketing software globally. For instanc, in September 2021, Everis and Temenos joined forces to accelerate cloud adoption and digital transformation of banks in Europe. Everis will provide consulting services on European projects to assist banks build new digital banking capabilities with Temenos’ open cloud banking platform.
Regional Outlooks
The global digital marketing software market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). Among all regions, North America is expected to hold a significant share in the digital marketing software market. Due to the presence of a large number of vendors, promoting their content and products and services via online medium is driving the growth of the regional market. Additionally, the rise in online shopping provides an opportunity for advertisers to market their products online.
Global Digital Marketing Software Market Growth, by Region 2021-2027
The Asia-Pacific Region Holds the Considerable Share in the Global Digital Marketing Software Market
The Asia Pacific region aticipated to hold prominent share in the digital marketing software market over the forecast. The rise in the adoption of smartphones and accessing social media via smartphones across the region is creating opportunities for online advertising. Thus, the increased usage of smartphones is fueling the demand for the digital marketing software market. for instance, According to IDC, online channels grew 12% YoY and contributed 48% to the total sales in 2020. With COVID-19-induced lockdowns, the sale of smartphones through online channels increased in 2020.
Market Players Outlook
The major companies serving the global digital marketing software market include Adobe Inc., Microsoft Corp., Oracle Corp., Salesforce.com Inc., SAP SE Google LLC, IBM Corp., Infor Inc., SAS Insititue, Inc., Teradata Corp., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in January 2022, Cultivation announced its alpha launch with a limited-time opportunity for business owners to join the exclusive waiting list for access to the software platform, developed by MARsum. Cultivation uses a series of AI features, proprietary data-analyzing algorithms, and strategic partnerships (e.g. Blip) to help generate targeted solutions for entrepreneurs – including in-depth design, branding, and automated/artificially intelligent marketing analysis.
The Report Covers
- Market value data analysis of 2020 and forecast to 2027.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global digital marketing software market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Impact of COVID-19 on the Global Digital Marketing Software Market
• Recovery Scenario of Global Digital Marketing Software Market
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. BY Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Adobe, Inc.
3.1.1. Overview
3.1.2. Financial Analysis
3.1.3. SWOT Analysis
3.1.4. Recent Developments
3.2. Microsoft Corp.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Oracle Corp.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Salesforce.com Inc.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. SAP SE
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Developments
3.6. Key Strategy Analysis
3.7. Impact of Covid-19 on Key Players
4. Market Segmentation
4.1. Global Digital Marketing Software Market by Service
4.1.1. Professional Services
4.1.2. Managed Services
4.2. Global Digital Marketing Software Market by Deployment
4.2.1. Cloud-Based
4.2.2. On-Premises
4.3. Global Digital Marketing Software Market by Enterprise Size
4.3.1. Large Enterprises
4.3.2. Small & Medium enterprises
4.4. Global Digital Marketing Software Market by End User
4.4.1. Automotive
4.4.2. BFSI
4.4.3. Education
4.4.4. Government
4.4.5. Healthcare
4.4.6. Others (Manufacturing and Media & Entertainment)
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Act-On Software, Inc.
6.2. Creito SA
6.3. Google LLC
6.4. Havas SA
6.5. Hewlett Packard Enterprise Co.
6.6. Hubspot, Inc.
6.7. IBM Corp.
6.8. Infor Inc.
6.9. International Business Machines Corp. (IBM Corp.)
6.10. iProspect Media Co.
6.11. Marketo, Inc.
6.12. Publicis Sapient
6.13. RAPP
6.14. SAS Institute, Inc.
6.15. Teradata Corp.
6.16. VMLY&R
1. GLOBAL DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY SERVICE, 2020-2027 ($ MILLION)
2. GLOBAL DIGITAL MARKETING SOFTWARE MARKET FOR PROFESSIONAL SERVICES RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
3. GLOBAL DIGITAL MARKETING SOFTWARE MARKET FOR MANAGED SERVICES RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
4. GLOBAL DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2020-2027 ($ MILLION)
5. GLOBAL CLOUD-BASED DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
6. GLOBAL ON-PREMISE DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
7. GLOBAL DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY ENTERPRISE SIZE, 2020-2027 ($ MILLION)
8. GLOBAL DIGITAL MARKETING SOFTWARE MARKET IN LARGE ENTERPRISES RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
9. GLOBAL DIGITAL MARKETING SOFTWARE IN SMALL & MEDIUM ENTERPRISES MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
10. GLOBAL DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)
11. GLOBAL DIGITAL MARKETING SOFTWARE FOR AUTOMOTIVE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
12. GLOBAL DIGITAL MARKETING SOFTWARE FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
13. GLOBAL DIGITAL MARKETING SOFTWARE FOR EDUCATION MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
14. GLOBAL DIGITAL MARKETING SOFTWARE FOR GOVERNMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
15. GLOBAL DIGITAL MARKETING SOFTWARE FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
16. GLOBAL DIGITAL MARKETING SOFTWARE FOR OTHER MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
17. GLOBAL DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2020-2027 ($ MILLION)
18. NORTH AMERICAN DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
19. NORTH AMERICAN DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY SERVICE, 2020-2027 ($ MILLION)
20. NORTH AMERICAN DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2020-2027 ($ MILLION)
21. NORTH AMERICAN DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY ENTERPRISE SIZE, 2020-2027 ($ MILLION)
22. NORTH AMERICAN DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER, 2020-2027 ($ MILLION)
23. EUROPEAN DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
24. EUROPEAN DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY SERVICE, 2020-2027 ($ MILLION)
25. EUROPEAN DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2020-2027 ($ MILLION)
26. EUROPEAN DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY ENTERPRISE SIZE, 2020-2027 ($ MILLION)
27. EUROPEAN DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER, 2020-2027 ($ MILLION)
28. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
29. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY SERVICE, 2020-2027 ($ MILLION)
30. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2020-2027 ($ MILLION)
31. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY ENTERPRISE SIZE, 2020-2027 ($ MILLION)
32. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER, 2020-2027 ($ MILLION)
33. REST OF THE WORLD DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
34. REST OF THE WORLD DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY SERVICE, 2020-2027 ($ MILLION)
35. REST OF THE WORLD DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2020-2027 ($ MILLION)
36. REST OF THE WORLD DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY ENTERPRISE SIZE, 2020-2027 ($ MILLION)
37. REST OF THE WORLD DIGITAL MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER, 2020-2027 ($ MILLION)
1. IMPACT OF COVID-19 ON GLOBAL DIGITAL MARKETING SOFTWARE MARKET, 2020-2027 ($ MILLION)
2. IMPACT OF COVID-19 ON GLOBAL DIGITAL MARKETING SOFTWARE MARKET BY SEGMENT, 2020-2027 ($ MILLION)
3. RECOVERY OF GLOBAL DIGITAL MARKETING SOFTWARE MARKET, 2021-2027 (%)
4. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE BY SERVICE, 2020 VS 2027 (%)
5. GLOBAL DIGITAL MARKETING SOFTWARE MARKET FOR PROFESSIONAL SERVICES SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
6. GLOBAL DIGITAL MARKETING SOFTWARE MARKET FOR MANAGED SERVICES SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
7. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE BY DEPLOYMENT, 2020 VS 2027 (%)
8. GLOBAL CLOUD-BASED DIGITAL MARKETING SOFTWARE MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
9. GLOBAL ON-PREMISE DIGITAL MARKETING SOFTWARE MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
10. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE BY ENTERPRISE SIZE, 2020 VS 2027 (%)
11. GLOBAL DIGITAL MARKETING SOFTWARE MARKET IN LARGE ENTERPRISES SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
12. GLOBAL DIGITAL MARKETING SOFTWARE MARKET IN SMALL AND MEDIUM ENTERPRISES SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
13. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE BY END-USER, 2020 VS 2027 (%)
14. GLOBAL DIGITAL MARKETING SOFTWARE FOR AUTOMOTIVE MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
15. GLOBAL DIGITAL MARKETING SOFTWARE FOR BFSI MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
16. GLOBAL DIGITAL MARKETING SOFTWARE FOR EDUCATION MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
17. GLOBAL DIGITAL MARKETING SOFTWARE FOR GOVERNMENT MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
18. GLOBAL DIGITAL MARKETING SOFTWARE FOR HEALTHCARE MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
19. GLOBAL DIGITAL MARKETING SOFTWARE FOR OTHER MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
20. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
21. US DIGITAL MARKETING SOFTWARE MARKET SIZE, 2020-2027 ($ MILLION)
22. CANADA DIGITAL MARKETING SOFTWARE MARKET SIZE, 2020-2027 ($ MILLION)
23. UK DIGITAL MARKETING SOFTWARE MARKET SIZE, 2020-2027 ($ MILLION)
24. FRANCE DIGITAL MARKETING SOFTWARE MARKET SIZE, 2020-2027 ($ MILLION)
25. GERMANY DIGITAL MARKETING SOFTWARE MARKET SIZE, 2020-2027 ($ MILLION)
26. ITALY DIGITAL MARKETING SOFTWARE MARKET SIZE, 2020-2027 ($ MILLION)
27. SPAIN DIGITAL MARKETING SOFTWARE MARKET SIZE, 2020-2027 ($ MILLION)
28. REST OF EUROPE DIGITAL MARKETING SOFTWARE MARKET SIZE, 2020-2027 ($ MILLION)
29. INDIA DIGITAL MARKETING SOFTWARE MARKET SIZE, 2020-2027 ($ MILLION)
30. CHINA DIGITAL MARKETING SOFTWARE MARKET SIZE, 2020-2027 ($ MILLION)
31. JAPAN DIGITAL MARKETING SOFTWARE MARKET SIZE, 2020-2027 ($ MILLION)
32. SOUTH KOREA DIGITAL MARKETING SOFTWARE MARKET SIZE, 2020-2027 ($ MILLION)
33. REST OF ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SIZE, 2020-2027 ($ MILLION)
34. REST OF THE WORLD DIGITAL MARKETING SOFTWARE MARKET SIZE, 2020-2027 ($ MILLION)
