European frozen pizza market is estimated to grow at a CAGR of 6.4% during the forecast period. Increasing demand for plant-based frozen pizzas and significant availability of the working age population is a major factor driving the market growth. As per the Organization for Economic Cooperation and Development (OECD), in 2018, the percentage of the working-age population (15-64) in the UK, Germany, France, Italy, and Sweden was 63.8%, 65.0%, 62.1%, 64.0%, and 62.4%, respectively. These age group population prefer to eat convenience food products due to the busy schedule, which in turn, is driving the consumption of frozen pizza in the region. 

European frozen pizza market is segmented based on product and sources. Based on the product, the market is classified into regular, premium, and gourmet. Based on the source, the market is classified into retail and food service chain. Expansion of food service chains such as McDonald’s, Pizza Hut, and Domino's Pizza, has resulted in easy availability and consumption of frozen pizzas. In April 2020, McDonald's Corp. plans to expand in Russia's far east in December 2020. This aims to open restaurants in cities including Vladivostok and Khabarovsk for the first time. In 2020, McDonald's Corp. is continuing to actively invest in Russia’s economy and increase its presence on the market. 

Some crucial players in the market include Nestlé S.A., CJ CheilJedang Corp., Dr. August Oetker Nahrungsmittel KG, and Südzucker AG. Geographical expansion, mergers and acquisitions, and product launches are some pivotal strategies adopted by the market players to leverage their market share. For instance, in April 2018, Nomad Foods acquired Goodfella’s Pizza of Green Isle Foods. Goodfella’s Pizza is a producer of frozen pizzas for Irish and UK markets. Goodfella’s brand has significant popularity in the UK frozen pizza category. This acquisition will reinforce Nomad’s position in the frozen food sector in the UK, as its portfolio complements Nomad’s frozen food brands which comprise the Iglo, Birds Eye, and Findus brands. Apart from Goodfella’s brand, the company will acquire two frozen pizza manufacturing facilities and the San Marco brand that will offer an opportunity for future expansion in the category.

Research Methodology

The market study of the European frozen pizza market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity in our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. European Frozen Pizza Market Research and Analysis by Product
2. European Frozen Pizza Market Research and Analysis by Source

The Report Covers

• Comprehensive research methodology of the European frozen pizza market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European frozen pizza market.
• Insights about market determinants which are stimulating the European frozen pizza market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.