Fitness Tracker Market
Fitness Tracker Market Size, Share & Trends Analysis Report, By Product Type (Fitness Band, Smart Watches, and Others), By Application (Heart Rate Monitoring, Sleep Measurement, Glucose Measurement, Cycling Tracking, Sports Activities, Women Health, and Running), By Distribution Channel (Offline and Online), Forecast Period (2022-2028)
Fitness tracker market is anticipated to grow at a CAGR of 15.2% during the forecast period. The major factors that contribute to the market growth include the rising awareness related to fitness coupled with the significant demand for fitness trackers, primarily in the young generation. These devices are used in various applications such as heart rate monitoring, sleep measurement, glucose measurement, cycling track, sports activities, and others. These fitness trackers are more adopted by health clubs and gyms to monitor and record heart rate, daily burned calories and step counts. The increasing health issues are leading people not only toward a healthy diet, however, also toward fitness activity tracking. However, raising privacy and security concerns are factors that are hampering market growth. The rising Internet of Things (IoT) and growing health consciousness among consumers are providing opportunities for market growth.
Segmental Outlook
The global fitness tracker market is segmented based on the product type, application, and distribution channel. Based on product type, the market is segmented into fitness bands, smartwatches, and others. Based on the application, the market is segmented into heart rate monitoring, sleep measurement, glucose measurement, cycling tracking, sports activities, women’s health, and running. Based on the distribution channel, the market is segmented into online and offline. Among product type, the smartwatches segment is predicted to dominate in the market owing to increasing demand for smartwatches in all age groups across the globe. These smartwatches have various features that are supported in daily life. Feature includes fitness and health tracking and an interactive operating system that assists in smartphone notifications and calling features, they act as a phone on the wrist. Moreover, owing to the increase in technological advancements in a product such as glucose monitoring, emergency communication in accidents are some factors attributed to the growth of the segment.
The running segment is driven by an increase in awareness among sports people about the fitness tracker coupled with the increasing adoption of several fitness trackers in sports activities by athletes and others. Moreover, companies operating in the market are focusing on the development and manufacturing of products that are specially designed for sports communities or running segments that have features such as the track of distance, time, or pace, heart rate training, to keep track of advanced running metrics. For instance, in August 2021, Catapult launched a wearable performance solution for the next generation of athletes named Catapult One. These new devices provide players and coaches of all levels with the tools to track, analyze, and improve performance with professional-level accuracy. Moreover, in January 2019, GOQii launched the "RunGPS" smart band this band comes with a GPS tracker and is integrated with "Marathon Coaching". This is specially designed for a running community that trains for marathons, treks, and other running activities. This also tracks activities and sleep, it can be connected wirelessly through Bluetooth to the GOQii iOS and Android app.
Regional Outlook
The global fitness tracker market is further segmented based on geography including North America (the US and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa and Latin America). North America region is expected to hold a prominent share in the market owing to rising cases of health issues related to sedentary lifestyles, and chronic diseases, among others.
Global Fitness Tracker Market Growth, by Region 2022-2028
Asia-Pacific to Witness Fastest Growth in the Global Fitness Tracker Market
Asia-Pacific region is anticipated to witness the fastest growth in the market owing to the increasing adoption of fitness trackers and increasing awareness about health issues and fitness. Moreover, rising consumer disposable income, and ease in availability of advanced products by prominent players. Changing trends of living, a growing number of fitness enthusiasts, and an increasingly young population are factors that drive market growth. For instance, in May 2022, Xiaomi launched Mi Band 7 fitness tracker in China. Approximately there are 120 sports modes are available in the Smart Band 7. Moreover, in February 2022, Xiaomi launched a new fitness band, Redmi Smart Band Pro in India. The new fitness band assists with heart rate monitoring, SpO2 monitoring, sleep quality tracking, and others features.
Market Players Outlook
The major companies serving the global fitness tracker market include Apple Inc., Fossil Group, Inc., Huawei Technologies Co., Ltd., Fitbit, Inc., Samsung Electronics Co., Ltd., and Garmin Ltd. The market players are contributing to the market growth by the adoption of various strategies including mergers and acquisitions, geographical expansions, partnerships, product launches, and collaborations, to stay competitive in the market. For instance, in November 2021, Noise collaborated with Hrithik Roshan's fitness brand HRX and in collaboration launched X-Fit 1, a fitness tracker in India that includes features such as the sleep cycle tracker, heart rate & blood pressure monitor and among others.
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global fitness tracker market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Recovery Scenario of Global Fitness Tracker Market
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Apple Inc.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Fitbit, Inc.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Huawei Technologies Co., Ltd.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Samsung Electronics Co., Ltd.
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Developments
3.6. Garmin Ltd.
3.6.1. Overview
3.6.2. Financial Analysis
3.6.3. SWOT Analysis
3.6.4. Recent Developments
3.7. Key Strategy Analysis
4. Market Segmentation
4.1. Global Fitness Tracker Market by Product Type
4.1.1. Fitness Band
4.1.2. Smart Watches
4.1.3. Others (Smart Clothing and Smart Glasses)
4.2. Global Fitness Tracker Market by Application
4.2.1. Heart Rate Monitoring
4.2.2. Sleep Measurement
4.2.3. Glucose Measurement
4.2.4. Cycling Tracking
4.2.5. Sports Activities
4.2.6. Women Health
4.2.7. Running
4.3. Global Fitness Tracker Market by End-User
4.3.1. Offline
4.3.2. Online
5. Regional Analysis
5.1. North America
5.1.1. US
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Anhui Huami Information Technology Co., Ltd.
6.2. Carré Technologies Inc.
6.3. COROS Wearables Inc.
6.4. Harrods Ltd.
6.5. HYPE Sport Innovations Ltd.
6.6. Imagine Marketing Pvt. Ltd.
6.7. Komodo Technologies, Inc.
6.8. Letsfit
6.9. Mobvoi Information Technology Co. Ltd.
6.10. Nexxbase Marketing Pvt. Ltd.
6.11. Nurvv Ltd.
6.12. OnePlus Technology (Shenzhen) Co., Ltd.
6.13. Oura Health Oy
6.14. Suunto Oy
6.15. TATA CLiQ
6.16. Titan Co.Ltd.
6.17. Timex.com, Inc.
6.18. Withings SA
6.19. Whoop, Inc.
6.20. Xiaomi Group
1. GLOBAL FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
2. GLOBAL FITNESS BAND MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
3. GLOBAL SMART WATCHES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
4. GLOBAL OTHER FITNESS TRACKER PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
5. GLOBAL FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
6. GLOBAL FITNESS TRACKER FOR HEART RATE MONITORING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
7. GLOBAL FITNESS TRACKER FOR SLEEP MEASUREMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
8. GLOBAL FITNESS TRACKER FOR GLUCOSE MEASUREMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
9. GLOBAL FITNESS TRACKER FOR CYCLING TRACKING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
10. GLOBAL FITNESS TRACKER FOR SPORTS ACTIVITIES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
11. GLOBAL FITNESS TRACKER FOR WOMEN HEALTH MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
12. GLOBAL FITNESS TRACKER FOR RUNNING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
13. GLOBAL FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
14. GLOBAL FITNESS TRACKER BY ONLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
15. GLOBAL FITNESS TRACKER BY OFFLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
16. GLOBAL FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028 ($ MILLION)
17. NORTH AMERICAN FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
18. NORTH AMERICAN FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
19. NORTH AMERICAN FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
20. NORTH AMERICAN FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
21. EUROPEAN FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
22. EUROPEAN FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
23. EUROPEAN FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
24. EUROPEAN FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
25. ASIA-PACIFIC FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
26. ASIA-PACIFIC FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
27. ASIA-PACIFIC FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
28. ASIA-PACIFIC FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
29. REST OF THE WORLD FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
30. REST OF THE WORLD FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
31. REST OF THE WORLD FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
32. REST OF THE WORLD FITNESS TRACKER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
1. GLOBAL FITNESS TRACKER MARKET SHARE BY PRODUCT TYPE, 2021 VS 2028 (%)
2. GLOBAL FITNESS BAND MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
3. GLOBAL SMART WATCHES MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
4. GLOBAL OTHER FITNESS TRACKER PRODUCTS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
5. GLOBAL FITNESS TRACKER MARKET SHARE BY APPLICATION, 2021 VS 2028 (%)
6. GLOBAL FITNESS TRACKER FOR HEART RATE MONITORING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
7. GLOBAL FITNESS TRACKER FOR SLEEP MEASUREMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
8. GLOBAL FITNESS TRACKER FOR GLUCOSE MEASUREMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
9. GLOBAL FITNESS TRACKER FOR CYCLING TRACKING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
10. GLOBAL FITNESS TRACKER FOR SPORTS ACTIVITIES MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
11. GLOBAL FITNESS TRACKER FOR WOMEN HEALTH MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
12. GLOBAL FITNESS TRACKER FOR RUNNING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
13. GLOBAL FITNESS TRACKER MARKET SHARE BY DISTRIBUTION CHANNEL, 2021 VS 2028 (%)
14. GLOBAL FITNESS TRACKER BY ONLINE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
15. GLOBAL FITNESS TRACKER BY OFFLINE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
16. GLOBAL FITNESS TRACKER MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
17. US FITNESS TRACKER MARKET SIZE, 2021-2028 ($ MILLION)
18. CANADA FITNESS TRACKER MARKET SIZE, 2021-2028 ($ MILLION)
19. UK FITNESS TRACKER MARKET SIZE, 2021-2028 ($ MILLION)
20. FRANCE FITNESS TRACKER MARKET SIZE, 2021-2028 ($ MILLION)
21. GERMANY FITNESS TRACKER MARKET SIZE, 2021-2028 ($ MILLION)
22. ITALY FITNESS TRACKER MARKET SIZE, 2021-2028 ($ MILLION)
23. SPAIN FITNESS TRACKER MARKET SIZE, 2021-2028 ($ MILLION)
24. REST OF EUROPE FITNESS TRACKER MARKET SIZE, 2021-2028 ($ MILLION)
25. INDIA FITNESS TRACKER MARKET SIZE, 2021-2028 ($ MILLION)
26. CHINA FITNESS TRACKER MARKET SIZE, 2021-2028 ($ MILLION)
27. JAPAN FITNESS TRACKER MARKET SIZE, 2021-2028 ($ MILLION)
28. SOUTH KOREA FITNESS TRACKER MARKET SIZE, 2021-2028 ($ MILLION)
29. REST OF ASIA-PACIFIC FITNESS TRACKER MARKET SIZE, 2021-2028 ($ MILLION)
30. REST OF THE WORLD FITNESS TRACKER MARKET SIZE, 2021-2028 ($ MILLION)
