The German nutraceuticals market is projected to grow at a CAGR of 7.4% during the forecast period. The key factors that drive the growth of the market include the high population base, rising standard of living, growing adoption of dietary supplements, and nutrition-rich food. The high presence of health clubs and memberships creates demand for dietary supplements to improve overall health, which in turn, is further expected to drive the country’s nutraceuticals market. Moreover, sports nutrition specific product launches in the country are again expected to fuel the market growth.

The German nutraceuticals market is segmented on the basis of product type and distribution channel. Based on the product type, the market is segmented into functional food, functional beverage, and dietary supplements. The functional food segment is likely to hold a key share in the market. Based on the distribution channel, the market is segmented into retail & supermarkets, and online platforms. 

Further, Amway Corp., BASF SE, Cargill, Inc., Danone SA, Evonik Industries AG, Nestle SA, and PepsiCo Inc. among others are some of the prominent players operating in the German nutraceuticals market. New product launches & developments, partnerships, agreements, and acquisitions are some of the growth strategies adopted by the players in order to sustain in the highly competitive market. For instance, in July 2020, Evonik Industries AG, a German-based company, has introduced an anthocyanin food supplement to support the health of blood vessels in pharmacies across its local market. The Medox food supplement includes plant pigments from Scandinavian bilberries and blackcurrants in high concentrations.

Research Methodology

The market study of the German nutraceuticals market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report is intended for nutraceuticals market players, functional beverage manufacturers, functional food manufacturers, dietary supplement manufacturers, government organizations, research institutes, regulatory bodies, and other market participants for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. Germany Nutraceuticals Market Research and Analysis by Product Type
2. Germany Nutraceuticals Market Research and Analysis by Distribution Channel

The Report covers:

• Comprehensive research methodology of the German nutraceuticals market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the German nutraceuticals market.
• Insights about market determinants that are stimulating the German nutraceuticals market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of the market players.