The global hair dryer market is anticipated to grow at a significant CAGR of 7% during the forecast period. The key factor contributing to the market growth is therising number of salons across the globe. In addition, the inclination of customers towards personal grooming has also surged the demand for hair styling products especially hair dryer. Professional hair salons are collaborating and focusing on expanding their salon chain globally in order to increase their customer base, which is expected to enhance the demand for hair dryers. However, the increasing use of instantly getting hair dried by hair dryers causes many hair damages due to excessive amount of heat that is not absorbable for the scalp is such factor that is hampering the hair dryer market growth.

Impact Of COVID-19 Pandemic On Global Hair Dryer Market

Due to the sudden lockdowns, the salons were closed and the growth of the hair care and styling products had been stopped.  Also, after COVID-19 4Q the product demand was less owing to fear of getting attacked by COVID-19 as the handheld dryers can transfers the COVID-19 from one to another person. Moreover, After the situation get under control the demand was less due to the salons that were opened were using thermal scanners and other devices to ensure the safety at the salons, and post-pandemic the market growth was observed to be low. Furthermore, due to the government orders to close and stop the non-essential products industry for a specific timeline, attributed to this, various electronic device industries were closed. Moreover, due to the unavailability of parts used in the manufacturing of  hair dryers were less, that in turn hampered the hair dryer market growth.

Segmental Outlook 

The global hair dryer market is segmented based on the product, application, and distribution channel. On the basis of product, the market is segmented into corded and cordless. Based on the application the market is sub-divided into individual and professional. Based on the distribution channel, the market is sub-classified into the online and offline. Among the product segments, the cordless segment is dominating in the market owing to its ease to use at customers' convenience, portability, and lightweight which makes it is fisible to use while traveling and outdoors. This dryer is also featured with various technological advancement and also take less time in comparison to corded and they can be used anywhere this is such factors due to which segment is dominating.

Global Hair Dryer Market Share By Distribution Channel, 2021 (%)

The Online  Segment  is Dominating in the Global Hair Dryer Market

Based ondistribution channel segment, the online segment is holding a prominent share in the market owing to the increasing penetration of internet and smartphone users, and the increased spending time on social media sites by more than half of the population. Due to the increasing involvement of social media platforms such as Facebook, and YouTube, people are influenced by the fashion influencers, and creative advertisement created and advertised by the companies, which are attracting the customers and the buying behavior of people . In addition, for purchasing electronic devices, online platforms are necessary and mostly engaged by consumer preference. Furthermore, the increasing trend of online shopping from various sites such as Amazon, Flipkart, and others, coupled with these websites provide all the specification of products and also offers various discounts that attract the consumer, all these are such factors due to which the segment is witnessing high growth in the market and holding prominent shares.

Regional Outlooks

The global hair dryer market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East &Africa, and Latin America. North America region is dominating the market due to the region’s increasing demand for personal grooming and the developed and mature market of the personal care and cosmetics industry.

Global Hair Dryer  Market Growth, By Region 2022-2028

The Asia-Pacific  Region is Emerge as Fastest Growing in the Global Hair Dryer Market

The Asia Pacific is witnessing the fastest growth in the hair dryer market due to the region having high fashion professionals coupled with the consumers currently have become more concerned about the appearance. Moreover, due to the increasing awareness of people about hair styling fashion and personal grooming, more and more people are nowadays investing huge amount on hair styling products due to which demand is increasing. Moreover, various companies operating in the market are heavily investing in technology-based products and collaboration, partnering, and doing mergers to remain competitive in the market. For instance, in September 2021, DIZO launched a Hair Dryer and a Beard Trimmer that the hair dryer is companies first innovation and it features a high-speed fan capable of running at up to 19,000 rpm for precise speed. This new product with its unique features of heat protection of 55 degrees Celsius and 20 million negative ions that do not damage hair is launched in India and is available on Flipkart.

Market Players Outlook

The major companies serving the global hair dryer market include Dyson, Havells Group, Koninklijke Philips N.V., Panasonic Group, Sharp Singapore Electronics Corporation Pte. Ltd., Spectrum Brands Holdings, Inc., Syska Led Lights Pvt Ltd, Wahl Clipper Corp., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in May 2021, American Securities LLC acquired Conair Corp., (designer the maker of hair dryers, blenders, and food processors and among other products), to continue its evolution and focus on new product development and acceleration of  M&A activities.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global hair dryer market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.