The global hair loss products market is growing at a CAGR of 5.5% during the forecast period. One of the major factors that are augmenting the growth of the hair loss products market is the rising demand for hair loss products and changing pattern of lifestyle among populations. Moreover, the growing concern for hair loss among women along with the increasing investment in natural and herbal products is also estimated to be the other important factor that is contributing significantly towards the growth of the global hair loss products market. 

However, the side effects of hair loss treatment are some factor constraints that are hindering the growth of the global hair loss products market across the globe. Moreover, ongoing research and development on hair loss treatments in emerging regions are some of the key factors that are creating opportunities for the market. A new offering in the market is likely to drive the growth of the global hair loss products market. For instance, in February 2022, L’Oréal had introduced a new haircare range that comprises of full resist anti-hair fall that combats signs of hair loss with the 3x anti-hair fall technology. Additionally, this collection will focus on a three-step hair care routine that supports decreasing hair fall in just 42 days. This consists of three products that include Full Resist Ampoule, Scalp Purifying Shampoo, and Hair Detangling Conditioner costing $39.90, $16.90, and 16.90.

Impact of COVID-19 Pandemic on Global Hair Loss Products Market  

The COVID-19 pandemic had impacted various industries in an adverse manner. Additionally, the global hair loss products market is hardly hit by the COVID-19 pandemic since December 2019. The COVID-19 in these major economies had disrupted the manufacturing and transportation sector across the globe. Additionally, the supply chain was also facing disturbance due to the lockdown restriction that was affecting the market. However, the hair loss products market is likely to recover post relaxation in lockdown restrictions.

Segmental Outlook 

The market is segmented based on product, gender, and distribution channel. By product, the market is segmented into shampoos and conditioners, oils, serums and vitamins, and supplements. Further, based on the gender segment, the market is segmented into male and female. Based on the distribution channel segment, the market is divided into online and offline.

Global Hair Loss Products Market Share Product, 2021 (%)

Shampoos and Conditioners Expected to Hold Prominent Market Share in the Global Hair Loss Products Market  

Based on the type, the shampoos and conditioners segment holds a significant share in the hair loss products market. Shampoos and conditioners support in providing looking thinner and less bouncy. Additionally, hair loss shampoo and hair loss conditioner are generally utilized in order to protect hair loss mainly if the hair loss issue is from a family trait and also if a person experiences stressful periods. So, hair loss shampoos and hair loss conditioners can prevent hair loss from happening along with providing supports for hair to retain its volume and thickness.

Regional Outlooks

The global hair loss products market is analyzed based on the geographical regions that are contributing significantly towards the growth of the market. Based on the geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. North America held a considerable share in the global hair loss products market. Some factors that are boosting the market growth in North America are growing per capita disposable income and the large number of women in this region experiencing a noticeable hair loss. Additionally, the existence of a large number of players is some other main factor that is providing support to the growth of the market in the region.

Global Hair Loss Products Market Growth, by Region 2022-2028

Asia-Pacific will have considerable growth in the Global Hair Loss Products Market   

The Asia-Pacific region is expected to witness significant growth opportunities for the market. The rising air and water population along with increasing health awareness and disease awareness, among people, is acting as the prime factor impacting the market in the region. Additionally, increasing adoption of new products and industry players are having large scope in this region especially in South Korea, China, and India for increasing their activity in the market.

Market Players Outlook

The prominent players functioning in the global hair loss products market include Johnson & Johnson Services, Inc., PureTech, Unilever, Soultree Canada, and Unilever among others. These key manufacturers are adopting various strategies such as new product launches and approvals, mergers and acquisitions, partnerships, and collaborations, and many others to thrive in a competitive environment. For instance, in February 2021, Viviscal Ltd. had introduced Viviscal Hair Therapy which is considered a new line of mix-in powder supplements made in order to boost hair health and prevent loss. Viviscal Hair Therapy offers a balance of nutrients that supports in order to address women's specific lifestyle needs along with forming the foundation for healthy, gorgeous hair.

In April 2020, Phyto had introduced its new anti-hair loss products that comprise of wnt protein in order to trigger the growth cycle. This new range consists of three products that include Phytonovathrix Hair Energising Mass Lotion, Pyhtonovathrix Fortifying Energizing Shampoo, and Phytonovathrix.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global hair loss products market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.