Herbal Supplements Market

Global Herbal Supplements Market Size, Share, and Trends Analysis Report, by Source (Echinacea, Moringa, Flaxseeds, Ginger, Turmeric, and Others), By Form (Tablets & Capsules, Liquid & Soft Gels, and Powder & Granules), By Application (Food and Beverages, Pharmaceuticals, Personal Care), By Distribution Channel (Store-Based Retailing, Hypermarkets/Supermarkets, Convenience Stores, and Online), Forecast Period (2022-2028)

Published: Jun 2022 | Report Code: OMR2026782 | Category : Consumer Goods | Delivery Format: /

The global herbal supplements market is anticipated to grow at a CAGR of 8.9% during the forecast period. Herbal supplements as alternative and complementary medicines continue to gain popularity as consumer health products. Approximately 80% of the world’s population depends on them for some form of primary healthcare. The growing awareness regarding herbal supplements owing to the health benefits offered them is one of the prominent factors rising their popularity among the health-conscious population. During the pandemic period, the demand and consumption of herbal supplements have increased, as consumers and affected patients had been advised by the governments and health bodies to use various herbal supplements for better immunity. Consumers were opting for herbal supplements owing to their high health benefits and lesser side effects owing to this fact, the market witnessed exponential growth at the time of the COVID-19 pandemic. Herbal supplement such as Ashwagandha has gained immense popularity as it is used for treating a variety of health conditions such as cancer, diabetes, and others. The high demand for ashwagandha for herbal supplement manufacturing owing to its nutritional and health benefits, from the pharmaceutical industry is expected to drive the growth of the market. 

Apart from these, the increasing investment in research development by players operating in the herbal supplement market to develop new herbal supplement products to fulfill the increasing demand by consumers in different categories is expected to create new growth opportunities. The market players are focusing on collaborating with other players to expand product offerings in the global market. For instance, in March 2021, to expand its reach, Gaia Herbs partnered with the esteemed German herbal products company SALUS Hau. Through this partnership, natural herbal products brand Gaia Herbs became the exclusive U.S. distributor of the Salus brand’s complete line of high-quality herbal products and dietary supplements, which are marketed under the name Floradix. 

Segmental Outlook  

The global herbal supplements market is segmented based on source, form, and distribution channel. Based on the source, the herbal supplements market is categorized into echinacea, moringa, flaxseeds, ginger, turmeric, and others. Among these, the echinacea segment is expected to account for the highest share among other segments based on ingredients. With the growing demand for herbal products, echinacea adoption is getting traction among food and beverage manufacturers across the globe as it offers extensive health benefits such as boosting immune function, relieving pain, reduce inflammation. Moreover, Echinacea is extensively used as an antibiotic to fight against various infections such as urinary tract infections, vaginal infections, and blood infections due to which they are highly adaptable for herbal supplement production, which in turn drives their demand.

Based on form, the market is sub-segmented into tablets & capsules, liquid & soft gels, and powder & granules. Among these, the tablets & capsules segment is expected to be the fastest-growing during the forecast period. Herbal tablets & capsules are easily consumed and that is the main reason people's inclination is more toward this. Similarly, based on distribution channels, the market is further sub-categorized into store-based retailing, hypermarkets/supermarkets, convenience stores, and online. . Based on application, the market is segmented into food and beverages, pharmaceuticals, and personal care.

Regional Outlook 

Geographically, the global herbal supplements market is classified into four major regions including North America (the US and Canada), Europe (UK, Germany, France, Italy, Spain, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and Rest of the World (Latin America and the Middle East and Africa (MEA)). The Asia-Pacific region is set to display the fastest growth in the herbal supplements market owing to the growing awareness among people regarding the benefits of herbal supplementation and ease of availability in the region. The rise in per capita disposable income in the region’s countries has resulted in increased spending on herbal dietary products and supplements. Consumers in the region are becoming increasingly conscious about their diets, thereby creating a high demand for herbal supplements. Governments in major economies of the region also support the manufacturing and adoption of botanical supplements by providing funding, which is also the factor motivating market players to come up with new product development. 

Global Herbal Supplements Market Growth By Region, 2022-2028

Global Herbal Supplements Market Growth By Region

The North American region is Expected to Hold the Largest Share 

The increasing inclination toward plant-based food consumption in the region is one of the prominent factors generating high demand for herbal supplements. High spending on natural food and supplements by health-conscious consumers, an increasing population joining fitness clubs and gyms, and an increase in the obesity rate are some of the encouraging factors positively driving the industry forwards. Apart from these, the presence of major market players and increasing acquisition by them to expand their business and product offering aid in market expansion in terms of sales and revenue. For instance, in August 2021, Archer Daniels Midland, one of the global leaders in human and animal nutrition acquired a 75% majority stake in PetDine, Pedigree Ovens, and The Pound Bakery, premier providers of private label pet treats and supplements. Moreover, 

Market Players Outlook

The major market players in the global herbal supplements market include Archer Daniels Midland Company, Bio-Botanica Inc., Herbalife International of America, Inc., Bio-Botanica Inc., Nutraceutical International Corp., NaturaLife Asia Co., Ltd., and Glanbia Plc, among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. 

The Report Covers

  • Market value data analysis of 2021 and forecast to 2028.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global herbal supplements market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.1.1. Overview

3.1.2. Financial Analysis 

3.1.3. SWOT Analysis

3.1.4. Recent Developments

3.2. Key Strategy Analysis

4. Market Segmentation

4.1. Global Herbal Supplements Market by Source

4.1.1. Leaves

4.1.2. Barks

4.1.3. Fruits & Vegetables

4.1.4. Roots 

4.1.5. Others

4.2. Global Herbal Supplements Market by Form 

4.2.1. Tablets & Capsules

4.2.2. Liquid & Soft Gels

4.2.3. Powder & Granules

4.3. Global Herbal Supplements Market by Application

4.3.1. Pharmaceuticals

4.3.2. Food & Beverage

4.3.3. Personal Care

4.4. Global Herbal Supplements Market by Distribution Channel

4.4.1. Store-Based Retailing

4.4.2. Hypermarkets/Supermarkets

4.4.3. Convenience Stores

4.4.4. Online 

5. Regional Analysis

5.1. North America

5.1.1. United States

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

5.4.1. Latin America

5.4.2. Middle East & Africa

6. Company Profiles

6.1. Ancient Greenfields Pvt. Ltd.

6.2. Archer Daniels Midland Co.

6.3. Arizona Natural Products

6.4. Axys Nutrition Products Pvt. Ltd.

6.5. Bio-Botanica Inc.

6.6. Blackmores Ltd.

6.7. Gaia Herbs, Inc.

6.8. Glanbia PLC

6.9. Healthy Origins USA 

6.10. Herbalife International of America, Inc.

6.11. Herbochem 

6.12. Jarrow Formulas, Inc.

6.13. Natural Organics, Inc.

6.14. NaturaLife Asia Co., Ltd.

6.15. Nature's Bounty

6.16. NOW Health Group Inc. 

6.17. NUTRAMARKS, INC. 

6.18. Ricola, Ltd.

6.19. Solgar, Inc.

6.20. Swanson Health Products 

6.21. The Nature’s Bounty Co.

6.22. Third Coast Herb Co. 

1. GLOBAL HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2021-2028 ($ MILLION)

2. GLOBAL HERBAL SUPPLEMENTS FROM LEAVES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

3. GLOBAL HERBAL SUPPLEMENTS FROM BARKS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

4. GLOBAL HERBAL SUPPLEMENTS FROM FRUITS & VEGETABLES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

5. GLOBAL HERBAL SUPPLEMENTS FROM ROOTS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

6. GLOBAL HERBAL SUPPLEMENTS FROM OTHER MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

7. GLOBAL HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY FORM, 2021-2028 ($ MILLION)

8. GLOBAL HERBAL SUPPLEMENTS IN TABLETS & CAPSULES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

9. GLOBAL HERBAL SUPPLEMENTS IN LIQUID & SOFT GELS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

10. GLOBAL HERBAL SUPPLEMENTS IN POWDER & GRANULES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

11. GLOBAL HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)

12. GLOBAL HERBAL SUPPLEMENTS IN PHARMACEUTICALS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

13. GLOBAL HERBAL SUPPLEMENTS IN FOOD & BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

14. GLOBAL HERBAL SUPPLEMENTS IN PERSONAL CARE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

15. GLOBAL HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

16. GLOBAL HERBAL SUPPLEMENTS IN STORE-BASED RETAILING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

17. GLOBAL HERBAL SUPPLEMENTS IN HYPERMARKETS/SUPERMARKETS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

18. GLOBAL HERBAL SUPPLEMENTS IN CONVENIENCE STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

19. GLOBAL HERBAL SUPPLEMENTS IN ONLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

20. GLOBAL HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

21. NORTH AMERICAN HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

22. NORTH AMERICAN HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2021-2028 ($ MILLION)

23. NORTH AMERICAN HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY FORM, 2021-2028 ($ MILLION)

24. NORTH AMERICAN HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)

25. NORTH AMERICAN HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

26. EUROPEAN HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

27. EUROPEAN HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2021-2028 ($ MILLION)

28. EUROPEAN HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY FORM, 2021-2028 ($ MILLION)

29. EUROPEAN HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)

30. EUROPEAN HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

31. ASIA-PACIFIC HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

32. ASIA-PACIFIC HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2021-2028 ($ MILLION)

33. ASIA-PACIFIC HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY FORM, 2021-2028 ($ MILLION)

34. ASIA-PACIFIC HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)

35. ASIA-PACIFIC HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

36. REST OF THE WORLD HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

37. REST OF THE WORLD HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2021-2028 ($ MILLION)

38. REST OF THE WORLD HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY FORM, 2021-2028 ($ MILLION)

39. REST OF THE WORLD HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

40. REST OF THE WORLD HERBAL SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)

1. GLOBAL HERBAL SUPPLEMENTS MARKET SHARE BY  SOURCE, 2021 VS 2028 (%) 

2. GLOBAL HERBAL SUPPLEMENTS MARKET SHARE BY  FORM, 2021 VS 2028 (%) 

3. GLOBAL HERBAL SUPPLEMENTS MARKET SHARE BY DISTRIBUTION CHANNEL, 2021 VS 2028 (%) 

4. GLOBAL HERBAL SUPPLEMENTS MARKET SHARE BY APPLICATION, 2021 VS 2028 (%) 

5. GLOBAL HERBAL SUPPLEMENTS MARKET SHARE BY REGION, 2021 VS 2028 (%) 

6. GLOBAL HERBAL SUPPLEMENTS FROM LEAVES MARKET SHARE BY REGION, 2021 VS 2028 (%)

7. GLOBAL HERBAL SUPPLEMENTS FROM BARKS MARKET SHARE BY REGION, 2021 VS 2028 (%)

8. GLOBAL HERBAL SUPPLEMENTS FROM FRUITS & VEGETABLE MARKET SHARE BY REGION, 2021 VS 2028 (%) 

9. GLOBAL HERBAL SUPPLEMENTS FROM ROOTS MARKET SHARE BY REGION, 2021 VS 2028 (%)

10. GLOBAL HERBAL SUPPLEMENTS FROM OTHER SOURCES MARKET SHARE BY REGION, 2021 VS 2028 (%) 

11. GLOBAL HERBAL SUPPLEMENTS IN TABLETS & CAPSULES MARKET SHARE BY REGION, 2021 VS 2028 (%) 

12. GLOBAL HERBAL SUPPLEMENTS IN LIQUID & SOFT GELS MARKET SHARE BY REGION, 2021 VS 2028 (%) 

13. GLOBAL HERBAL SUPPLEMENTS IN POWDER & GRANULES MARKET SHARE BY REGION, 2021 VS 2028 (%) 

14. GLOBAL HERBAL SUPPLEMENTS IN STORE-BASED RETAILING MARKET SHARE BY REGION, 2021 VS 2028 (%) 

15. GLOBAL HERBAL SUPPLEMENTS IN HYPERMARKETS/SUPERMARKETS MARKET SHARE BY REGION, 2021 VS 2028 (%) 

16. GLOBAL HERBAL SUPPLEMENTS IN CONVENIENCE STORES MARKET SHARE BY REGION, 2021 VS 2028 (%) 

17. GLOBAL HERBAL SUPPLEMENTS IN ONLINE MARKET SHARE BY REGION, 2021 VS 2028 (%) 

18. GLOBAL HERBAL SUPPLEMENTS IN Pharmaceuticals MARKET SHARE BY REGION, 2021 VS 2028 (%)

19. GLOBAL HERBAL SUPPLEMENTS IN Food & Beverage MARKET SHARE BY REGION, 2021 VS 2028 (%)

20. GLOBAL HERBAL SUPPLEMENTS IN Personal Care MARKET SHARE BY REGION, 2021 VS 2028 (%)

21. US HERBAL SUPPLEMENTS MARKET SIZE, 2021-2028 ($ MILLION)

22. CANADA HERBAL SUPPLEMENTS MARKET SIZE, 2021-2028 ($ MILLION)

23. UK HERBAL SUPPLEMENTS MARKET SIZE, 2021-2028 ($ MILLION)

24. FRANCE HERBAL SUPPLEMENTS MARKET SIZE, 2021-2028 ($ MILLION)

25. GERMANY HERBAL SUPPLEMENTS MARKET SIZE, 2021-2028 ($ MILLION)

26. ITALY HERBAL SUPPLEMENTS MARKET SIZE, 2021-2028 ($ MILLION)

27. SPAIN HERBAL SUPPLEMENTS MARKET SIZE, 2021-2028 ($ MILLION)

28. REST OF EUROPE HERBAL SUPPLEMENTS MARKET SIZE, 2021-2028 ($ MILLION)

29. INDIA HERBAL SUPPLEMENTS MARKET SIZE, 2021-2028 ($ MILLION)

30. CHINA HERBAL SUPPLEMENTS MARKET SIZE, 2021-2028 ($ MILLION)

31. JAPAN HERBAL SUPPLEMENTS MARKET SIZE, 2021-2028 ($ MILLION)

32. SOUTH KOREA HERBAL SUPPLEMENTS MARKET SIZE, 2021-2028 ($ MILLION)

33. REST OF ASIA-PACIFIC HERBAL SUPPLEMENTS MARKET SIZE, 2021-2028 ($ MILLION)

34. REST OF THE WORLD HERBAL SUPPLEMENTS MARKET SIZE, 2021-2028 ($ MILLION)