Laundry Detergent Market
Global Laundry Detergent Market Size, Share & Trends Analysis Report by Product Type (Powder, Liquid, Gel, and Pods/Tablets), by Application (Home, and Commercial), and by Distribution Channel (Online, and Offline) Forecast Period (2022-2028)
The global laundry detergent market is anticipated to grow at a considerable CAGR of 5.3% during the forecast period. One of the core factors that is fueling market growth includes the growing urbanization rate. As per the data published by the World Bank, in 2020, 56% of the total population, which is around 4.36 billion, lives in an urban region. It indicates that several people live an urban lifestyle that mostly follows phrases such as “First impression is the last impression”, and judges people mostly based on their outfits. Such a mentality has increased the demand for laundry detergents for cleaning clothes regularly. The rising demand is reflected in the rising laundry startup companies such as Laundry Project Pvt. Ltd., PickMyLaundary, Doormint, and others.
Impact of COVID-19 Pandemic on Global Laundry Detergent Market
The COVID-19 pandemic impacted the laundry detergent market negatively owing to the nationwide lockdowns across the globe which restricted the supply chain, and halted the production process. However, the situation raised the demand for laundry detergent as personal hygiene became a necessity for people. This increased the growth of the market significantly as the situation normalized. As per the annual report of Church & Dwight Co., Inc., 2020, the company’s net sales increased by 12.3% in 2020 as compared to the net sale in 2019.
Segmental Outlook
The global laundry detergent market is segmented based on product type, application, and distribution channel. Based on the product type, the market is segmented into powder, liquid, gel, and pods/tablets. Based on the application, the market is sub-segmented into the home, and commercial. Based on the distribution channel, the market is sub-segmented into online, and offline. The above-mentioned segments can be customized as per the requirements. Among the application, the home segment is anticipated to hold the prominent share in the market owing to the necessitation of washing clothes in homes while based on the distribution channel offline segment is expected to hold the prominent share during the forecast period attributing to the fact of high availability of detergents in the nearby shops.
Global Laundry Detergent Market Share by Application, 2021 (%)
The Home Segment is Anticipated to Hold the Prominent Share in the Global Laundry Detergent Market
Among the application, the home segment is estimated to hold the prominent share in the market during the forecast period owing to the high priority of consumers to clean their clothes at home rather than somewhere else. Most of the consumers’ clothes are washed up at home across the globe as most of them feel it’s an unnecessary expanse. Moreover, the availability of washing machines and different types of detergent has made the washing process far easier than most family members can wash their clothes. Additionally, washing at home submits all the control to the consumer to wash their cloth whenever they like to wash and wear.
Regional Outlooks
The global laundry detergent market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. The Asia-Pacific region is anticipated to hold a prominent share in the market since the region is the most populous across the globe.
Global Laundry Detergent Market Growth, by Region 2022-2028
The Asia-Pacific Region is Anticipated to Hold the Prominent Share in the Global Laundry Detergent Market
Based on region, the Asia-Pacific region is anticipated to hold a prominent share of the market during the forecast period since the region is the most populated across the globe. As per the data of the World Bank 2020, the East Asia-Pacific region has more than 2.36 billion population which accounts for around 30% of the total population across the globe. The region with huge populations and growing economies such as China, India, Japan, and others has immense demand and use for laundry detergent as consumers are using more clothes, adopting machines for washing, and other factors are boosting the market in the region, and reflecting the prominent share of the market in the region.
Market Players Outlook
The major companies serving the global laundry detergent market include Church & Dwight Co., Inc., Clorox, Hindustan Unilever Ltd., Procter & Gamble GmbH, Reckitt Benckiser group, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerhships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in May 2022, a Sri Lankan company, Multichemi International Ltd, introduced ‘dash 3 in 1 Super Detergent Powder’. The company claimed that the laundry powder is the first in the market with zero residues, providing a safer washing option and superior quality for the clothes and washing machine.
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global laundry detergent market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Impact of COVID-19 on the Global Laundry Detergent Market
• Recovery Scenario of Global Laundry Detergent Market
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.1.1. Church & Dwight Co., Inc.
3.1.1.1. Overview
3.1.1.2. Financial Analysis
3.1.1.3. SWOT Analysis
3.1.1.4. Recent Developments
3.1.2. Clorox
3.1.2.1. Overview
3.1.2.2. Financial Analysis
3.1.2.3. SWOT Analysis
3.1.2.4. Recent Developments
3.1.3. Hindustan Unilever Ltd.
3.1.3.1. Overview
3.1.3.2. Financial Analysis
3.1.3.3. SWOT Analysis
3.1.3.4. Recent Developments
3.1.4. Procter & Gamble GmbH
3.1.4.1. Overview
3.1.4.2. Financial Analysis
3.1.4.3. SWOT Analysis
3.1.4.4. Recent Developments
3.1.5. Reckitt Benckiser group
3.1.5.1. Overview
3.1.5.2. Financial Analysis
3.1.5.3. SWOT Analysis
3.1.5.4. Recent Developments
3.2. Key Strategy Analysis
3.3. Impact of COVID-19 on Key Players
4. Market Segmentation
4.1. Global Laundry Detergent Market by Product Type
4.1.1. Powder
4.1.2. Liquid
4.1.3. Gel
4.1.4. Pods/Tablets
4.2. Global Laundry Detergent Market by Application
4.2.1. Home
4.2.2. Commercial
4.3. Global Laundry Detergent Market by Distribution Channel
4.3.1. Online
4.3.2. Offline
5. Regional Analysis
5.1. North America
5.1.1. US
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Amway Corp.
6.2. BASF SE
6.3. CLARIANT
6.4. Colgate-Palmolive Co.
6.5. Croda International Plc
6.6. DuPont de Nemours, Inc.
6.7. Falcon Detergents Industry
6.8. Henkel AG & Co. KGaA
6.9. Kao group
6.10. NIRMA LTD.
1. GLOBAL LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
2. GLOBAL POWDER LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
3. GLOBAL LIQUID LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
4. GLOBAL GEL LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
5. GLOBAL PODS/TABLETS LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
6. GLOBAL LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
7. GLOBAL LAUNDRY DETERGENT FOR HOME MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
8. GLOBAL LAUNDRY DETERGENT FOR COMMERCIAL MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
9. GLOBAL LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
10. GLOBAL ONLINE LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
11. GLOBAL OFFLINE LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
12. GLOBAL LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028 ($ MILLION)
13. NORTH AMERICAN LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
14. NORTH AMERICAN LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
15. NORTH AMERICAN LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
16. NORTH AMERICAN LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
17. EUROPEAN LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
18. EUROPEAN LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
19. EUROPEAN LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
20. EUROPEAN LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
21. ASIA-PACIFIC LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
22. ASIA-PACIFIC LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
23. ASIA-PACIFIC LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
24. ASIA-PACIFIC LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
25. REST OF THE WORLD LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
26. REST OF THE WORLD LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
27. REST OF THE WORLD LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
28. REST OF THE WORLD LAUNDRY DETERGENT MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
1. IMPACT OF COVID-19 ON GLOBAL LAUNDRY DETERGENT MARKET, 2021-2028 ($ MILLION)
2. IMPACT OF COVID-19 ON GLOBAL LAUNDRY DETERGENT MARKET BY SEGMENT, 2021-2028 ($ MILLION)
3. RECOVERY OF GLOBAL LAUNDRY DETERGENT MARKET, 2022-2028 (%)
4. GLOBAL LAUNDRY DETERGENT MARKET SHARE BY PRODUCT TYPE, 2021 VS 2028 (%)
5. GLOBAL POWDER LAUNDRY DETERGENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
6. GLOBAL LIQUID LAUNDRY DETERGENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
7. GLOBAL GEL LAUNDRY DETERGENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
8. GLOBAL PODS/TABLETS LAUNDRY DETERGENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
9. GLOBAL LAUNDRY DETERGENT MARKET SHARE BY APPLICATION, 2021 VS 2028 (%)
10. GLOBAL LAUNDRY DETERGENT FOR HOME MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
11. GLOBAL LAUNDRY DETERGENT FOR COMMERCIAL MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
12. GLOBAL LAUNDRY DETERGENT MARKET SHARE BY DISTRIBUTION CHANNEL, 2021 VS 2028 (%)
13. GLOBAL ONLINE LAUNDRY DETERGENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
14. GLOBAL OFFLINE LAUNDRY DETERGENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
15. GLOBAL LAUNDRY DETERGENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
16. US LAUNDRY DETERGENT MARKET SIZE, 2021-2028 ($ MILLION)
17. CANADA LAUNDRY DETERGENT MARKET SIZE, 2021-2028 ($ MILLION)
18. UK LAUNDRY DETERGENT MARKET SIZE, 2021-2028 ($ MILLION)
19. FRANCE LAUNDRY DETERGENT MARKET SIZE, 2021-2028 ($ MILLION)
20. GERMANY LAUNDRY DETERGENT MARKET SIZE, 2021-2028 ($ MILLION)
21. ITALY LAUNDRY DETERGENT MARKET SIZE, 2021-2028 ($ MILLION)
22. SPAIN LAUNDRY DETERGENT MARKET SIZE, 2021-2028 ($ MILLION)
23. REST OF EUROPE LAUNDRY DETERGENT MARKET SIZE, 2021-2028 ($ MILLION)
24. INDIA LAUNDRY DETERGENT MARKET SIZE, 2021-2028 ($ MILLION)
25. CHINA LAUNDRY DETERGENT MARKET SIZE, 2021-2028 ($ MILLION)
26. JAPAN LAUNDRY DETERGENT MARKET SIZE, 2021-2028 ($ MILLION)
27. SOUTH KOREA LAUNDRY DETERGENT MARKET SIZE, 2021-2028 ($ MILLION)
28. REST OF ASIA-PACIFIC LAUNDRY DETERGENT MARKET SIZE, 2021-2028 ($ MILLION)
29. REST OF THE WORLD LAUNDRY DETERGENT MARKET SIZE, 2021-2028 ($ MILLION)
