Location-based Advertising Market
Location-based Advertising Market Size, Share & Trends Analysis Report by Type (Geo-Targeting, Geo-Fencing, Beaconing, Mobile Targeting, And Geo-Conquesting), by Advertising Type (Push and Pull), and by End-User (Retail and E-commerce, Travel and Hospitality, Entertainment and Media, Healthcare, Automotive and Transportation, and Others (BFSI)) Forecast Period (2024-2031)
Location-based advertising market is anticipated to grow at a CAGR of 14.5% during the forecast period (2024-2031). The global location-based advertising market is driven by the increasing adoption of smartphones and the growing availability of location data from various sources such as GPS, Wi-Fi, and Bluetooth. These factors enable advertisers to target consumers with personalized and relevant ads based on their real-time location. As consumers spend more time on mobile devices, businesses seek to engage them with contextually relevant content, making location-based advertising an effective strategy. Furthermore, the rise of social media platforms and the integration of location services in apps and devices provide advertisers with a wealth of data to create targeted campaigns. Advancements in data analytics and artificial intelligence also play a role in enhancing the precision of location-based advertising, allowing businesses to improve ROI and optimize marketing efforts.
Market Dynamics
Increasing proliferation of mobile devices
The global location-based advertising market is thriving in large part due to the present nature of mobile devices. Smartphones and tablets keep us connected and on the go, creating a perfect platform for location-based advertising. Mobile devices are more than just connected; they're location-aware. Built-in Global Positioning System (GPS) and other features allow advertisers to target users with laser precision based on their real-time whereabouts. A clothing store can send discount notifications to potential customers walking by, or a travel app can recommend nearby hotels to users at an airport. This granular targeting ensures ads reach the right people at the right time, maximizing their impact. Many popular apps integrate location-based features, allowing advertisers to target users within those apps.
Growing demand for personalized marketing experiences
Globally, the rising trend of hyper-personalization in location-based advertising focuses on delivering highly targeted and personalized ad content using precise location data. Through the utilization of geolocation data, marketers tailor offers, communications, and other content to the interests of their target audience and their current environment. This methodology guarantees increased significance for customers, providing them with more significant and captivating encounters. Customized marketing initiatives based on real-time location data boost customer satisfaction and engagement, which in turn boosts advertising campaign conversion rates.
Market Segmentation
Our in-depth analysis of the global location-based advertising market includes the following segments by type, advertising type, and end-user:
- Based on type, the market is sub-segmented into geo-targeting, geo-fencing, beaconing, mobile targeting, and geo-conquesting.
- Based on advertising type, the market is bifurcated into push and pull.
- Based on application, the market is augmented into retail and e-commerce, travel and hospitality, entertainment and media, healthcare, automotive and transportation, and others.
Push Segment is Projected to Emerge as the Largest Segment
Among these, the push sub-segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes its ability to deliver highly targeted and contextual messages to consumers based on their real-time location. This tailored strategy, along with developments in beacon technology, geofencing, and real-time data, makes it possible to send out timely and pertinent notifications, offers, and alerts. This increases customer engagement and conversions while also driving the push segment's growth.
Geo-fencing Sub-segment to Hold a Considerable Market Share
Using Global Positioning System (GPS), Radio Frequency Identification (RFID), Wi-Fi, or cellular data, geofencing creates virtual borders around real-world sites. This helps companies to reach customers inside these boundaries with highly targeted, contextually relevant messages. The market for geofencing components has grown significantly, and it is expected to do so in the future. The constant progress of technology is the main driver of the segment's growth. Wi-Fi and cellular data integration, along with the quick advancement of GPS precision, have made it possible to create geofencing capabilities that are getting more and more accurate. Businesses may now establish smaller, more precise virtual perimeters with increased accuracy, which increases the relevancy of their advertising campaigns.
Regional Outlook
The global location-based advertising market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America).
Asia-Pacific countries to invest in location-based advertising
- India’s substantial availability of location services is driving the market growth.
- Japan is taking active initiatives to transform the in-store experiences and personalize the user experience which is the key driver of the global market.
Global Location-based Advertising Market Growth by Region 2024-2031
North America Holds Major Market Share
Among all the regions, North America holds a significant share owing to the presence of rising smartphone penetration, technological advancements, and a robust digital infrastructure. Its expansion is facilitated by the focus on customized marketing and the existence of major industry participants who are making investments in cutting-edge geospatial technologies. Such as Google LLC and Meta Platforms Inc. dominate the location-based advertising business due to their vast user bases and extensive reach across digital platforms. With detailed user data and advanced ad targeting tools, they offer precise and effective location-based advertising solutions, making them go-to choices for businesses seeking to target specific audiences, resulting in their dominance in this advertising landscape.
The region boasts a well-developed digital infrastructure comprising GPS technology, Wi-Fi networks, and advanced mapping services. This enables advertisers to precisely target consumers based on their real-time location, allowing for highly relevant and contextually rich advertising experiences.
Market Players Outlook
*Note: Major Players Sorted in No Particular Order.
The major companies serving the global location-based advertising market include Google LLC, IBM, Meta Platforms, Inc., Microsoft, Amazon.Com, Inc., and Oracle, among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in February 2023, Google Ads announced changes in location targeting, eliminating less impactful options to enhance the targeting experience for advertisers. This simplification is aimed at aligning and improving the intuitive process, offering a more straightforward & effective approach to reaching desired audiences through location-based settings.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global location-based advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Amazon.Com, Inc.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Google LLC
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Microsoft Corp.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. IBM Corp.
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Developments
3.6. Meta Platforms, Inc.
3.6.1. Overview
3.6.2. Financial Analysis
3.6.3. SWOT Analysis
3.6.4. Recent Developments
3.7. Key Strategy Analysis
4. Market Segmentation
4.1. Global Location-based Advertising Market by Type
4.1.1. Geo-targeting
4.1.2. Geo-fencing
4.1.3. Beaconing
4.1.4. Mobile Targeting
4.1.5. Geo-conquesting
4.2. Global Location-based Advertising Market by Advertising Type
4.2.1. Push
4.2.2. Pull
4.3. Global Location-based Advertising Market by End-User
4.3.1. Retail and E-commerce
4.3.2. Travel and Hospitality
4.3.3. Entertainment and Media
4.3.4. Healthcare
4.3.5. Automotive and Transportation
4.3.6. Others (BFSI, Education, and Technology)
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
5.4.1. Latin America
5.4.2. Middle East and Africa
6. Company Profiles
6.1. Adobe, Inc.
6.2. Cidewalk Technologies Inc.
6.3. Cuebiq Group, LLC
6.4. Enradius
6.5. Emodo, Inc.
6.6. Foursquare
6.7. GroundTruth
6.8. Oracle Corp.
6.9. Salesforce, Inc.
6.10. Simplifi Holdings, LLC
6.11. Telenity, Inc.
6.12. Yext, Inc.
1. GLOBAL LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
2. GLOBAL GEO-TARGETING ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
3. GLOBAL GEO-FENCING ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
4. GLOBAL BEACONING ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
5. GLOBAL MOBILE TARGETING ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
6. GLOBAL GEO-CONQUESTING ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
7. GLOBAL LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISING TYPE, 2023-2031 ($ MILLION)
8. GLOBAL PUSH LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
9. GLOBAL PULL LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
10. GLOBAL LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
11. GLOBAL LOCATION-BASED ADVERTISING FOR RETAIL AND E-COMMERCE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
12. GLOBAL LOCATION-BASED ADVERTISING FOR TRAVEL AND HOSPITALITY MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
13. GLOBAL LOCATION-BASED ADVERTISING FOR ENTERTAINMENT AND MEDIA MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
14. GLOBAL LOCATION-BASED ADVERTISING FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
15. GLOBAL LOCATION-BASED ADVERTISING FOR AUTOMOTIVE AND TRANSPORTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
16. GLOBAL LOCATION-BASED ADVERTISING FOR OTHERS (BFSI) MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
17. GLOBAL LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
18. NORTH AMERICAN LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
19. NORTH AMERICAN LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
20. NORTH AMERICAN LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISING TYPE, 2023-2031 ($ MILLION)
21. NORTH AMERICAN LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
22. EUROPEAN LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
23. EUROPEAN LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
24. EUROPEAN LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISING TYPE, 2023-2031 ($ MILLION)
25. EUROPEAN LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
26. ASIA-PACIFIC LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
27. ASIA-PACIFIC LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
28. ASIA-PACIFIC LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISING TYPE, 2023-2031 ($ MILLION)
29. ASIA-PACIFIC LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
30. REST OF THE WORLD LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
31. REST OF THE WORLD LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
32. REST OF THE WORLD LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISING TYPE, 2023-2031 ($ MILLION)
33. REST OF THE WORLD LOCATION-BASED ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
1. GLOBAL LOCATION-BASED ADVERTISING MARKET SHARE BY TYPE, 2023 VS 2031 (%)
2. GLOBAL GEO-TARGETING ADVERTISING MARKET SHARE BY REGION, 2023 VS 2031 (%)
3. GLOBAL GEO-FENCING ADVERTISING MARKET SHARE BY REGION, 2023 VS 2031 (%)
4. GLOBAL BEACONING ADVERTISING MARKET SHARE BY REGION, 2023 VS 2031 (%)
5. GLOBAL MOBILE TARGETING ADVERTISING MARKET SHARE BY REGION, 2023 VS 2031 (%)
6. GLOBAL GEO-CONQUESTING ADVERTISING MARKET SHARE BY REGION, 2023 VS 2031 (%)
7. GLOBAL LOCATION-BASED ADVERTISING MARKET SHARE BY ADVERTISING TYPE, 2023 VS 2031 (%)
8. GLOBAL PUSH LOCATION-BASED ADVERTISING MARKET SHARE BY REGION, 2023 VS 2031 (%)
9. GLOBAL PULL LOCATION-BASED ADVERTISING MARKET SHARE BY REGION, 2023 VS 2031 (%)
10. GLOBAL LOCATION-BASED ADVERTISING MARKET SHARE BY END-USER, 2023 VS 2031 (%)
11. GLOBAL LOCATION-BASED ADVERTISING FOR RETAIL AND E-COMMERCE MARKET SHARE BY REGION, 2023 VS 2031 (%)
12. GLOBAL LOCATION-BASED ADVERTISING FOR TRAVEL AND HOSPITALITY MARKET SHARE BY REGION, 2023 VS 2031 (%)
13. GLOBAL LOCATION-BASED ADVERTISING FOR ENTERTAINMENT AND MEDIA MARKET SHARE BY REGION, 2023 VS 2031 (%)
14. GLOBAL LOCATION-BASED ADVERTISING FOR HEALTHCARE MARKET SHARE BY REGION, 2023 VS 2031 (%)
15. GLOBAL LOCATION-BASED ADVERTISING FOR AUTOMOTIVE AND TRANSPORTATION MARKET SHARE BY REGION, 2023 VS 2031 (%)
16. GLOBAL LOCATION-BASED ADVERTISING FOR OTHERS (BFSI) MARKET SHARE BY REGION, 2023 VS 2031 (%)
17. GLOBAL LOCATION-BASED ADVERTISING MARKET SHARE BY REGION, 2023 VS 2031 (%)
18. US LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
19. CANADA LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
20. UK LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
21. FRANCE LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
22. GERMANY LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
23. ITALY LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
24. SPAIN LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
25. REST OF EUROPE LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
26. INDIA LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
27. CHINA LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
28. JAPAN LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
29. SOUTH KOREA LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
30. REST OF ASIA-PACIFIC LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
31. LATIN AMERICA LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
32. MIDDLE EAST AND AFRICA LOCATION-BASED ADVERTISING MARKET SIZE, 2023-2031 ($ MILLION)
